Authors: Want to be a Crowdfunding Superstar? Read this First!

 

Pubslush Crowdfunding Campaign

This is the image I used on Twitter header to promote

Pubslush Crowdfunding for Authors
(Pre-Campaign)  April 1-30, 2014

Do what you love, and the money will follow.

Follow your dreams they say!

We say: How do we do this, and still make a living?

Many authors, myself included, have limited funds when they begin writing their masterpieces. Money’s tight unless you’re independently wealthy or have a supporting spouse while following your dreams.

Crowdfunding can be a solution.

Yea, right! I hear you say. What chance do I have? I don’t know that many people.

Wasn’t there a guy who raised over $50,000 to make potato salad?

Yep. It was silly. People love silly, off-the-wall stuff. We could take a few lessons on creativity from this guy.

Okay, but I’m just an author. Not a marketing guru.

Click to Tweet: Can authors really raise funds to get their books published?

Yes!

Is it easy?

Nope.

Can it be worth the effort?

Big YES!

First Romance Novel

I’ve been plugging away on my first romance novel, “Everlasting Love,” for about a year. It’s finally in the process of being proofed and edited. Plans were to have it completed and published on the Amazon marketplace by Christmas. However, it’s taken quite a bit longer than expected. My husband had a stroke in November, and that little life detour ground writing to a halt–along with everything else.

I first considered posting the romance novel chapter by chapter on Wattpad. I wrote a blog post about that here.

The Oasis for Authors

Then, a friend mentioned Pubslush.com.

In case you haven’t heard, it’s a crowdfunding site for authors only.

So I did a little investigative work. I was shocked. Some of the most successful campaigns raised between $13,000–all the way up to $36,000. This is some serious money.

Self-publishing is the way to go if you want to retain complete control over your work. However, authors must also be serious spendthrifts. We hire proofreaders, editors, designers, not to mention promotion costs once it’s published–and pay out of our own pockets. Don’t forget ads, press releases, social media etc. The costs can add up quickly.

Crowdfunding (fundraising) could be the answer to your cash flow problem. Tweet this.

I’m going to lay out the steps to my own campaign to give other authors a helping hand. If you’re considering running a campaign, here’s a 1-2-3 plan that you can take and tweak to suit your own needs.

Something you might not want to hear?

I started working on the campaign long before it started. There’s a lot of prep behind the scenes. I’ll let you in on how I prepared.

Preparation Time

Every author crowdfunding on Pubslush has their own author/book page. You’ll need to set that up.

Here’s mine: Everlasting Love Romance Novel.

The campaign was set to begin on May 1, but I started the first of April. Some may spend more time, but this was my first experience.

To begin, I started with a planner. This keeps you organized and on track. Click here to get yours: Personal and FREE planner.

 
One Month Prior

April – Week 1

1)    Write a 250 word summary of my book. What’s it all about? Make it catchy. If you’re not sure how to do this, James Scott Bell gives us a great plan to write it in “Write from the Middle.” Get it here:

2)    Create a picture to depict my book. This is not a book cover. It’s a picture that should be pretty, eye-catching, and grab the reader’s attention.The picture you see at the top was my picture, but I added in all the other text to post on my Twitter banner page.

3)    Find 3 pics for the campaign page. Again, what’s your book about? Go back to Step 1. Find a picture that depicts your beginning, middle, and end. I have a DVD from Serif.com that has about 100,000 pictures. I picked a background and imported pictures of my hero and heroine using Laughingbird Logo Creator. I love this software. It allows anyone to become a graphic designer. Get your copy Here. There are several places that have free pictures, like: Dreamstime, StockFreeImages, or MorgueFile, to name a few.

4)    Contact a Possible Partner. I contacted NAA about rewards (My husband was struck with Wernickie’s Aphasia after the stroke), and I wanted to help spread the word. The National Aphasia Association (www.Aphasia.org) educates the public on this condition that afflicts1,000,000 Americans in the U.S. alone! I learned quite a bit from the site and wanted to help with a 10% donation after my campaign was over. I located the “Contact Us” on the site, sent a short e-mail about the book campaign, and simply asked if they wanted to jump on board with me. I only requested their help in spreading the word via social media. Once I got to the right contact, they were more than happy to help. They sent word out via their newsletter, twitter, Facebook, etc.)

Week 2

1)    Work on video or trailer. I wrote this down for Week 2, but didn’t actually get to it until a few days before the start of the campaign. I have a laptop with a webcam, so I used a small microphone plugged into my laptop, hit record, and taped and retaped numerous times. I had to actually let a few hours lapse between takes or my laptop would have gone through the window! I wanted to keep it short. It ended up at about one minute thirty seconds.

2)    Set up Pinterest board. I set up a Pinterest board for my campaign, and posted all the pics of the characters in my book, and the pics from the Pubslush site. Those pictures led people back to the campaign. Pinterest Board here.

Week 3

1)    Set up Author Q &A. You can set up as many questions as you like, but I wanted to keep it simple. I chose four questions: Why did you write the book? Who are your favorite authors? What will you do with the funds you raise? How will you know I found you through NAA?

2)    Blog Post. I wrote a post leading up to the campaign. You can see it here.

3)    Scoop. Scooped the blog post onto Scoop.it content curation platform to get the word out here.

Week 4

1)    Choose excerpt from book. Pick your best work from the book, and make sure it ends on a cliffhanger or stunner so people will want to read more!

2)    Posts on all social media sites to announce the upcoming campaign. I do mean ALL: Facebook, Twitter, Pinterest, About.me (spotlight), Linked in. Use only your active social networks.

3)    Paid FB/twitter ads? I began debating whether I wanted to use paid ads on Facebook or Twitter. I didn’t have much in the budget, so it had to be cheap!

Week 5

1)     Final Touches on campaign page (Tweaks to this and that to make it pop!)

2)    Compile list of friends to e-mail (I e-mailed about 100 friends that I knew wouldn’t get upset. I kindly asked them to spread the word for me. Hoping they’d contribute. *Wink, Wink*

3)    Spotlight on About.me page

4)    Compile rewards (bookmark, inspirational print, FL postcards)

5)    Length of Campaign. Do you want to run a 30 day or 60 day campaign?

Approval

Once all these things have been decided and the page is complete, then Pubslush will have to approve your page and your rewards. You can do everything on your own, but if you pay a mere $25, you will get some help from their amazing Author Coordinator, Sara Mendelson. She will have several chats with you to alleviate concerns and help you come up with some great rewards. Now, on to the campaign!

 Do you think you’d like to try crowdfunding to raise funds for your book? Why or why not?

Leave me a comment and let me know!

 

PenelopeBTR2tiny

Penelope Silvers is founder of PhilosBooks.com,
where Independent Authors are introduced to the World!
She is a freelance writer, publisher, and radio host of
Penelope’s Book Chat on Blog Talk Radio.

 

 

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