Think about creative ways you can use direct mail to promote your books. No–snail mail is not dead! It can’t hurt to try a letter or two every now and then. It doesn’t cost a heck of a lot. In fact, your biggest expense might be the cost of hiring a really good direct mail writer. If you can get a letter to click with a test audience, you’ll have found a potential silver mine that can pay off nicely when you roll it out to larger audiences.
See on www.forbes.com