Tag Archives: social media

LinkedIn: Promoting Your Book With LinkedIn

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There are many things you can do to attract attention to your publication, but promoting effectively with LinkedIn requires specific techniques that are professional without being overly self-promotional.

Penelope‘s insight:

 

OK. Everyone wants to talk about Facebook, Twitter, Pinterest, and Google+ for promotion of your ebooks; but what about forgotten step-child Linked in?

I admit, I was slow to embrace Linked In as a place to promote myself as an author, but I am slowly coming around. 101 Members Worldwide isn’t shabby!

You can not only set up a (FREE) and powerful profile to showcase you and your talents, but you can also list your publications, links, and descriptions to said books in the same location.

There are a myriad of groups to join that will allow you  to promote a link to your newest work. Here’s a sampling of a few: Books and Writers, Writer’s Cafe, Linking and Forwarding on B&N and Facebook. Do a search and find several to join–just don’t spam the group.

This beautiful infographic shows the stats on users of Linked In. LI is used by 69 of the top 100 Fortune 500 companies, and there is a higher trust factor. I think of Linked In in terms of lots of professional business people hanging around the worldwide water cooler.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://amyharrop.com/linkedin-promoting-your-book-with-linkedin/#

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5 Simple Steps to Marketing your Blog’s Content with Social Media – Jeff Bullas

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5 Simple Steps to Marketing your Blog’s Content with Social Media.

Penelope‘s insight:

 

Jeff Bullas has shared, in his usual funny way, some very simple but effective tips to share your content with the world.  He states that a blogger needs to develop the skills of a drug dealer, a teacher and a chef. Authors love to write, and they should be writing every day, but we also need to add in a bit of time to promote that writing.

At the very least, you should have a blog (your home for your books), and once you have your blog, you should tie it in to other social media channels to promote.  Here’s a few of the top ones:

 1) FACEBOOK

2) TWITTER 

3) GOOGLE+

4) PINTEREST

5) LINKED IN 

By the way, this is made so much easier with Scoop.It content curation. You can set up the scoops to update your blog, and all your other social media feeds. Also make sure to include an RSS subscription feed, on your blog, so people can keep updated with your content.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.jeffbullas.com/2012/07/03/5-simple-steps-to-marketing-your-blogs-content-with-social-media/

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9 Tips to Romance Your Audience on Social Media

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Happy Valentine’s Day! In honor of this day of love, I wanted to share some foolproof tips on how to romance your audience. Enjoy!

 

Penelope‘s insight:

 

Hey! You don’t have to be a romance writer to romance your audience on social media. This excellent post shares 9 tips to engage and woo your readers.  I’ll share a few with you today, albeit the day after Valentine’s Day.

 1) Share your FEELINGS – your readers want to know what you think and are on the lookout for more things from their favorite author!

 2) Show INTEREST in your audience – ask them what they want to read! They will be more than happy to tell you.

 3) Learn to LISTEN – Once you ask them what they are clamoring for, then gear your writing to appeal to them.

 4) Say “I LOVE YOU!” –  Tell them how important they are to you, and how much you appreciate them reading your work.

It’s like any relationship–it takes time to nurture, and it takes interaction. Be there for your readers, as they are for you, and reach out to them. They’ll love you even more for it! 🙂

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://kimgarst.com/9-tips-to-romance-your-audience-on-social-media

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The Challenge of Getting Visibility on Facebook [infographic]

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Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on [..] on Denise Wakeman – Online Visibility Expert…

Penelope‘s insight:

 

A quick view of this excellent infographic tells me that if we are promoting ourselves and our books on Facebook, pictures win the day!

Think about how you can use the information to your advantage: 

 1)  PICTURES of your books

 2)  PICTURES of yourself

 3)  Find some free PICTURES to accompany any posts you make on your timeline with some insights from you.

 4)  Consider spending a small amount of $$ per month promoting KEY posts.

 The possibilities are endless!

 

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://denisewakeman.com/marketing-with-facebook/visibility-on-facebook-infographic/

 

 

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21 Warning Signs You’re Becoming a Social Media Snob

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Ever think you might be starting to take social media a little too seriously? Sure, it started out innocently enough….

Penelope‘s insight:

 

How about a little funny for your Monday? 😀

Social Media should be used for what it was intended for, namely as a TOOL to reach out to your readers. That’s it!

This article is a funny and quirky take on what has most likely become a serious problem. That is, when we take ourselves too seriously as authors and become social media snobs.

Check yourself if you:

 1) start counting your retweets. uh oh, or

2) you share quotes just to get a little attention! -Albert Einstein, or

3) you refuse to send out tweets about your books because that would be beneath you!

Read the article and have a chuckle, but adjust your thinking if you find yourself slipping into tweeting snobbery. Oh, have a great #Monday! 😉

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://www.copyblogger.com/social-media-snob/

 

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Be Positive: Why Your Social Media Persona Really Does Matter

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Be Positive: Why Your Social Media Persona Really Does Matter, part of the Be Positive series by Peg Fitzpatrick

Penelope‘s insight: 

This post really resonates with me, as I believe everything we we want to accomplish in this life is enhanced by RELATIONSHIP BUILDING–no matter where it happens. 

As an author, you need to be concerned with how you come across with your readers on each of your social media platforms. 

When readers search you out do you come across as postive, interesting, and helpful? It really doesn’t take much to interact with your readers. Come out of your shells and talk to them. They are people just like you.

Just make sure you do it with a SMILE!  😀

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://pegfitzpatrick.com/2013/01/14/be-positive-why-your-social-media-persona-really-does-matter

 

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How to Time Your Social Media Updates

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Penelope‘s insight:

Authors! If you are promoting your books and taking the time to twitter and pin, why not make sure your words are reaching the largest audience possible–for the greatest impact?

This article is a great eye-opener for me, and reiterates that there are good, better and best times for tweeting. What is your target audience for your books? Are they in school? At work? At home? When, exactly would they be checking their social media updates?

Think about a few little tweaks you can make to time your updates to your reading audience, so your words will not just be echoing in the wilderness.

Here’s some guidlines that you can put into practice right away:

  • Make posts and tweets at daytime, especially between 1 p.m. to 3 p.m (EST) on week days. These are the hours when your tweets receive maximum impressions.
  • Make posts over the lunch hour when many social network users have time to look at their social network platforms. Before school (4 a.m to 7 a.m EST).
  • Time of arrival at work.
  • At the end of business days

You may also want to run some tests to see when your tweets garner the most reactions, and try to post the same message multiple times. Test different types of content. You can create several different Twitter channels to send out different messages. Remember–timing is important for your social media marketing to have an impact on your audience.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://blog.insideview.com/2013/02/06/how-to-time-your-social-media-updates/#comment-18331

 

 

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Social Media: 5 Identifiers to Strengthen Your Brand

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Today’s post is courtesy of Suzan Czajkowski, M.A., founder and owner of the online marketing and communication firm MyCommCoach.

 

Penelope‘s insight:

Strengthen your brand, your books, and yourself as an author using social media!

Here are a few new tactics I haven’t yet seen–simple yet highly effective.

From customizing your URL, to using consistent visuals and including your website link. It could help to have a second set of eyes to give you honest feedback about what they see when they look at your author brand.

Authors love to write, but when it comes to the specialty of promoting, we often don’t think through all the little nuances that will strengthen our brand in the eyes of our readers.

These are quick tweaks that are easy to implement.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://smpsboston.wordpress.com/2013/01/22/social-media-5-identifiers-to-strengthen-your-brand/?goback=.gde_1773264_member_207084845

 

 

 

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5 ways to use social media curator RebelMouse | Poynter

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Authors–go get your personal Rebel Mouse site and start promoting!

 

If you haven’t heard of it before, here’s what RebelMouse does: You connect your social accounts (Facebook, Twitter, Instagram, Pinterest, Tumblr, etc.) and it creates a web page that features the latest content you’ve shared. You can set up multiple site names (your author name, facebook pages, books, etc.) and control all of them from one dashboard. Some examples of how to use this social media curator :

 

Distinguishing capabilities:

 

1) It can bring multiple social networks together in one space.

 

2) It can make all that work you put into social networking accessible to people who don’t use those networks, and

 

3) It can be as automated as you want or as manually curated.

 

Why not pull content from your books and post on customized specific pages that you can curate and share with your readers? You can also share your author video on the same site or on multiple sites. Experiment and have fun!

 

Here’s a link to the original article: http://www.poynter.org/latest-news/media-lab/social-media/195994/5-ways-to-use-social-media-curator-rebelmouse/

 

This review was written by Penelope Silvers for her curated content on Ebook Promotion and Marketing at www.scoop.it/philosbooks
See on www.poynter.org

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Forget Facebook. GoodReads Is The Best Social Network for Indie Authors | Advice on Self-Publishing & Selling Your Books.

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I am a member of GoodReads, and if you are an author, you should be, too! Set up your profile first as a reader, then as an author. GoodReads will link your accounts together for you. Thousands of readers are members that absolutely love books and new authors. Book clubs have been formed around reading, and finding new authors and books. If you want to be seen, this is the place to do it!

 

If you have an e-book, head on over to CreateSpace to get your hard cover printed and ready for giveaways. The outlay is minimal. If you want a proof copy, you’ll have to pay for that, but the rest of the copies can be print on demand. Then you are all set for your book giveaway on GoodReads! GR is the best social network for all writers, including self-publishing authors.

 

This review was written by Penelope Silvers for her curated content on Ebook Promotion and Marketing at www.scoop.it/philosbooks
See on selfpublishingadvice.org

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