Tag Archives: pinterest

New study reveals key insights behind Pinterest’s growth | Trendist

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

 

I admit that my name is Penelope and I am an “extreme pinner”. When I stumble onto this site, I literally have to tear myself away. If you want to see how I’ve been using Pinterest, check out my site and follow a few of the boards or all of them! http://Pinterest.com/Philosbooks

 There are four powerful verbs that distinguish Pinterest:

o USE

o LOOK

o WANT

o NEED

OK. Does this mean that if I make pins of my book covers “drool-worthy” that I will attract more readers? Maybe I should pin a piece of pie next the picture of the cover. It’s worth a try! 😉

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article and some yummy bread: http://trendist.us/new-study-reveals-key-insights-behind-pinterests-growth/

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SOCL – Visual Social Networking for Authors (or Anyone)

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Pinterest versus Socl? Well, I really don’t think so. Pinterest is a huge monster – third largest social network in the world – and it’s humming with activity.

 

Penelope‘s insight:

 

Do you pin your books to Pinterest? If not, you should start–since it is the third largest social network in the world! I pin all my books on a couple of different boards, and I also have several other Pinterest boards relating to all things self-publishing. Pinterest requires you to find the pins and set them up attractively so that others will grab them and pin away!

There is a lesser known, but up and coming new visual network called SOCL. This article discusses this new social site that I hadn’t yet heard of–another ebook promotion angle worth checking into.

SOCL could work as another free visual site for exposure of your books to the world. Socl is the new guy in town, and a little more limited because users can only post what they can find on the search engine Bing. Advantages? Fast and easy to create your board. Just type in your search term and you pin directly from the results right onto your board.

Take a look at SOCL and see if there are ways to incorporate this new site into your ebook promotion and marketing plan.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.indiesunlimited.com/2013/04/09/tips-visual-social-networking-for-authors/

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Social Media Tools and Their Animal Kingdom Equivalents

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10 Social Media Tools and their Animal Kingdom Equivalent #infografia #infographic #socialmedia

Penelope‘s insight:

 

This was just too clever not to share. This funny infographic is comparing 10 Social Media Sites to their animal kingdom equivalent. I especially love the one on Google+.

Here is a chuckle for your Monday, as we all probably need it after the weekend! 😉 Take from it what you will, and promote your books on the sites you feel will give you the most traction.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original infographic: http://pinterest.com/pin/366128644676677231/

 

 

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Everything You Need to Know About the New Pinterest

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For a full review of Pinterest’s recent changes, take a peek at this handy infographic.

Penelope‘s insight:

 

There are some new things we all need to learn if we are going to use Pinterest in our ebook promotion and marketing.

Some major changes:

o PROFILE now down to 160 characters from 200

o If you link to pin only, your link will be broken. You must use their “EMBED”

o NO LINKS in the description or comments of the pin

o You can no longer TWEET your pin at the time of pin. 🙁

o No more HASHTAGS # (you can do it, but they are not searchable)

o No more “LIKING” pin boards on Facebook

Well, let’s see–what is left? You do have analytics, but you must verify your website to get this feature. I guess we can still have fun pinning, and figure out the loopholes. Stay tuned.

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 

Link to the original article:

http://mashable.com/2013/03/20/pinterest-redesign-infographic/

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Survey: Nearly 4 in 10 Women Have Decreased or Stopped Using Social Media

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Remember the Roman Empire? It was the most influential force in the world. The place everyone wanted to be. The center of all news, art, com (Market research is beginning to show women decreasing or cutting off their use of #social media.

Penelope‘s insight:

 

This is an interesting article to me. Whether this trend continues of women decreasing or stopping their social media use remains to be seem.

An interesting statistic: A higher percentage of “defectors” fall into the 18-24 age range, which puts social networks with a younger population at a higher risk for losing valuable members. These sites include Instagram, YouTube and Pinterest.

If your books are targeting specific niches for women, you may need to tweak your marketing efforts. Are we ever going back to print advertising? I don’t think so. But newer marketing methods are always evolving, so we need to keep our finger of the pulse of women–some of the biggest consumers.

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://www.marketingpilgrim.com/2013/03/survey-says-nearly-4-in-10-women-have-decreased-or-stopped-using-social-media.html

 

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5 Simple Steps to Marketing your Blog’s Content with Social Media – Jeff Bullas

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5 Simple Steps to Marketing your Blog’s Content with Social Media.

Penelope‘s insight:

 

Jeff Bullas has shared, in his usual funny way, some very simple but effective tips to share your content with the world.  He states that a blogger needs to develop the skills of a drug dealer, a teacher and a chef. Authors love to write, and they should be writing every day, but we also need to add in a bit of time to promote that writing.

At the very least, you should have a blog (your home for your books), and once you have your blog, you should tie it in to other social media channels to promote.  Here’s a few of the top ones:

 1) FACEBOOK

2) TWITTER 

3) GOOGLE+

4) PINTEREST

5) LINKED IN 

By the way, this is made so much easier with Scoop.It content curation. You can set up the scoops to update your blog, and all your other social media feeds. Also make sure to include an RSS subscription feed, on your blog, so people can keep updated with your content.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.jeffbullas.com/2012/07/03/5-simple-steps-to-marketing-your-blogs-content-with-social-media/

See on www.jeffbullas.com

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You’re Invited to the Pinterest Party!

I’m a little kid again.

In my mind, I’m back at the long table in Mrs. Morrissey’s kindergarten class, and the colored sheets of construction paper are being passed around, along with various magazines, blunt scissors and Elmer’s glue. I flip through page after page until I land upon wild nature scenes that strike my fancy, striped and fuzzy kittens, bright colored gingerbread houses, or desired toys. I feverishly cut, paste and slap those pictures onto the purple construction paper to overlap and create a beautiful, colorful collage. Once various circles, triangles, squares, and rectangles have been cut out, glued on, and fill the paper to its very edges, I lean back in my small wooden chair. I hold up my masterpiece with my chubby little hands, and let out a satisfied sigh. Another day of hard work for a six-year-old.

Now, 40 something years later, welcome to Pinterest–collage-making for adults. Since my adulthood, it has been several decades since I have been this excited about something. Pinterest has given me back my right creative brain. When I am pinning, I get a rush, not unlike the one I had when I opened up that box of 64-colors of Crayola crayons in first grade. I anticipate the satisfaction of creating something truly unique in my daily Pinterest boards. My right, creative brain is just on overdrive right now and my left, logical brain is sitting in the waiting room. I woke up at 5 a.m. this morning and could not sleep. Oh, the possibilities! I can make collages daily and I am not wasting time! Oh, for joy!

If there is any truth to the left-brain, right-brain theory then Pinterest, disguised as social media, is doing a darn good job of tapping into my dormant right.

The Right Brain

According to the left-brain, right-brain dominance theory, the right side of the brain is best at expressive and creative tasks. Some of the abilities that are popularly associated with the right side of the brain include: Recognizing faces, expressing emotions, music, reading emotions, color, images, intuition, and creativity.

The question is: how can you use Pinterest in this social media crazy world for your business? Here are a few ideas you can grab onto right now:

1) Make boards showcasing your books, products, or business.

For example, if you are an author, you could create one board specifically for “Books Worth Reading”. Keep this board at the top of the page, and showcase the most colorful book as the cover. If you are selling the books, grab your pin from the location where the book is for sale. The “picture” then becomes a link.

If you sell a product, get a great picture of the product or products, and create a board called “Products I love”. Again, set the cover to the most colorful picture. Grab the “pin” from the website where the products are sold. That picture is now your link.

2) Make some fun boards showcasing things you like.

Don’t forget to also create some fun pins to go along with the business pins. Think animals, nature, home decorating, beauty, or food. Pay attention to what boards people are following, and find more pictures to add to your “fun” boards. Mix them up to showcase lots of fun and lots of color. Go crazy with it! Be a six-year-old again.

For your own ideas, check out my Pinterest boards, http://pinterest.com/philosbooks/ and follow a few that you like. Pretty soon, you’ll be an expert pinner at the Pinterest party, too! We’re adults now, but why not have fun at the same time? :mrgreen:

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