Tag Archives: marketing

Indie Authors: 50 Ways To Reach Your Reader #8: QR Codes | Successful Self-Publishing

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How successful self-publishers are using QR codes to boost their readership


Penelope‘s insight:


QR codes are hot, but most people still don’t have a clue as to what they are–or how to use them for book promotion.

Just think of them like bar codes on grocery store items. When the clerk scans the code with her wand, it brings up all the information about the item. QR codes can be used this same way; (scanned by smartphones) with the exception that you can direct your reader WHEREVER you want them to go.

The software I use to generate my ebooks has a QR code generator built in, which I use on the front cover of my ebooks. It takes people to my website. Some other ideas for authors to use QR codes?

  • In your email signature
  • On a poster at your book signing
  • On your business cardO
  • On a bookmark
  • On your website (perhaps pointing to a sales or squeeze page)
  • On your social mediaOn the back cover of your book to take your reader to another publication

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/how-indie-authors-use-qr-codes/

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17 Types of Content That Google Will Eat Up

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Content – Just what the title says… along with an infographic and a host of examples, illustrations, and explanations.

Penelope‘s insight:


I must admit that I don’t spend time trying to trick Google into pushing my content higher and higher in the rankings. I’m no SEO expert, but I admit I was a wee bit curious as to what content this author suggests Google loves.

1) INTERVIEWS – I have started doing author interviews on my radio show as a way to share authors and their books with the world. This is an excellent way to drive people to YOU and your CONTENT–as well as an avenue to help others in the process. Check out the exciting new upcoming author interviews, and you may tweet, facebook, Google+ and share however you like! 😉


2) REVIEWS – Authors are already excellent at doing this. We read each other’s work and review on Amazon, Goodreads, Blogs, etc. We tweet, facebook, and share as a way of helping each other. You can also do video interviews right on Amazon, if you feel comfortable with this.

The excellent graphic shows us all 17 Google Content Tips. What is the age old wisdom? When you help others to succeed, you will succeed yourself!


*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://www.marketingprofs.com/articles/2013/10121/17-types-of-content-that-google-will-eat-up?adref=nl021813

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9 Tips to Romance Your Audience on Social Media

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Happy Valentine’s Day! In honor of this day of love, I wanted to share some foolproof tips on how to romance your audience. Enjoy!


Penelope‘s insight:


Hey! You don’t have to be a romance writer to romance your audience on social media. This excellent post shares 9 tips to engage and woo your readers.  I’ll share a few with you today, albeit the day after Valentine’s Day.

 1) Share your FEELINGS – your readers want to know what you think and are on the lookout for more things from their favorite author!

 2) Show INTEREST in your audience – ask them what they want to read! They will be more than happy to tell you.

 3) Learn to LISTEN – Once you ask them what they are clamoring for, then gear your writing to appeal to them.

 4) Say “I LOVE YOU!” –  Tell them how important they are to you, and how much you appreciate them reading your work.

It’s like any relationship–it takes time to nurture, and it takes interaction. Be there for your readers, as they are for you, and reach out to them. They’ll love you even more for it! 🙂


*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://kimgarst.com/9-tips-to-romance-your-audience-on-social-media

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5 ways to use social media curator RebelMouse | Poynter

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Authors–go get your personal Rebel Mouse site and start promoting!


If you haven’t heard of it before, here’s what RebelMouse does: You connect your social accounts (Facebook, Twitter, Instagram, Pinterest, Tumblr, etc.) and it creates a web page that features the latest content you’ve shared. You can set up multiple site names (your author name, facebook pages, books, etc.) and control all of them from one dashboard. Some examples of how to use this social media curator :


Distinguishing capabilities:


1) It can bring multiple social networks together in one space.


2) It can make all that work you put into social networking accessible to people who don’t use those networks, and


3) It can be as automated as you want or as manually curated.


Why not pull content from your books and post on customized specific pages that you can curate and share with your readers? You can also share your author video on the same site or on multiple sites. Experiment and have fun!


Here’s a link to the original article: http://www.poynter.org/latest-news/media-lab/social-media/195994/5-ways-to-use-social-media-curator-rebelmouse/


This review was written by Penelope Silvers for her curated content on Ebook Promotion and Marketing at www.scoop.it/philosbooks
See on www.poynter.org

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You’re Invited to the Pinterest Party!

I’m a little kid again.

In my mind, I’m back at the long table in Mrs. Morrissey’s kindergarten class, and the colored sheets of construction paper are being passed around, along with various magazines, blunt scissors and Elmer’s glue. I flip through page after page until I land upon wild nature scenes that strike my fancy, striped and fuzzy kittens, bright colored gingerbread houses, or desired toys. I feverishly cut, paste and slap those pictures onto the purple construction paper to overlap and create a beautiful, colorful collage. Once various circles, triangles, squares, and rectangles have been cut out, glued on, and fill the paper to its very edges, I lean back in my small wooden chair. I hold up my masterpiece with my chubby little hands, and let out a satisfied sigh. Another day of hard work for a six-year-old.

Now, 40 something years later, welcome to Pinterest–collage-making for adults. Since my adulthood, it has been several decades since I have been this excited about something. Pinterest has given me back my right creative brain. When I am pinning, I get a rush, not unlike the one I had when I opened up that box of 64-colors of Crayola crayons in first grade. I anticipate the satisfaction of creating something truly unique in my daily Pinterest boards. My right, creative brain is just on overdrive right now and my left, logical brain is sitting in the waiting room. I woke up at 5 a.m. this morning and could not sleep. Oh, the possibilities! I can make collages daily and I am not wasting time! Oh, for joy!

If there is any truth to the left-brain, right-brain theory then Pinterest, disguised as social media, is doing a darn good job of tapping into my dormant right.

The Right Brain

According to the left-brain, right-brain dominance theory, the right side of the brain is best at expressive and creative tasks. Some of the abilities that are popularly associated with the right side of the brain include: Recognizing faces, expressing emotions, music, reading emotions, color, images, intuition, and creativity.

The question is: how can you use Pinterest in this social media crazy world for your business? Here are a few ideas you can grab onto right now:

1) Make boards showcasing your books, products, or business.

For example, if you are an author, you could create one board specifically for “Books Worth Reading”. Keep this board at the top of the page, and showcase the most colorful book as the cover. If you are selling the books, grab your pin from the location where the book is for sale. The “picture” then becomes a link.

If you sell a product, get a great picture of the product or products, and create a board called “Products I love”. Again, set the cover to the most colorful picture. Grab the “pin” from the website where the products are sold. That picture is now your link.

2) Make some fun boards showcasing things you like.

Don’t forget to also create some fun pins to go along with the business pins. Think animals, nature, home decorating, beauty, or food. Pay attention to what boards people are following, and find more pictures to add to your “fun” boards. Mix them up to showcase lots of fun and lots of color. Go crazy with it! Be a six-year-old again.

For your own ideas, check out my Pinterest boards, http://pinterest.com/philosbooks/ and follow a few that you like. Pretty soon, you’ll be an expert pinner at the Pinterest party, too! We’re adults now, but why not have fun at the same time? :mrgreen:

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Self-Publishing Authors can Connect with Readers INSIDE their E-Books.

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I thought I had heard it all until I read this post. I had to read it twice to make sure I was reading correctly. Yes, authors can now interact with their readers INSIDE their ebooks as the reader is reading. The new connection platform is called a WeJIT.


You won’t disturb your reader–they can ignore WeJIT if they like. The readers can link up with their social media platforms like FB and Twittter. Readers can engage with the author on book discussions and post the discussions on their FB, twitter, etc. and get their friends involved! Their friends can then become a part of the discussion and could, in turn, become interested in your book.


Why put WeJITs in your book?

Increase readership Increase awareness Sell more books

The future is here now! Can you see the possibilities? This is very exciting news to me.


This review was written by Penelope Silvers for her curated content on Ebook Promotion and Marketing at www.scoop.it/philosbooks
See on selfpublishingadvice.org

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