Tag Archives: indie authors

Turbocharge Your Content Marketing Machine – Ebook Promotion

See on Scoop.itEBook Promotion and Marketing

“Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being the turbocharged V8 behemoth that it could be!”

Penelope‘s insight:


This clever article reiterates how important it is to know thy audience. Know the readers of your books and you will have more focus in order to talk with them. The content you create will interest and inspire them. Answer the following questions and you will have the strategic information you need to market effectively. 

o WHO? – Who exactly are my readers (age, sex, occupations)

o WHAT? – What are they talking about and what would they like to know?

o WHERE? – Where are my readers hanging out? (twitter, facebook groups, pinterest, linked in, you tube, tumblr, forums)

When you know who your readers are, you can plan. Know what content will wow them, know where it needs to go, know whom to contact, know when it needs to be published. And don’t forget to promote your content!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://www.marketingprofs.com/articles/2013/10621/turbocharge-your-content-marketing-machine


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Filed under Kindle Books, Promotional Methods, Uncategorized

Ebook anxieties increase as Publishing Revolution Rolls On

See on Scoop.itWriting for Kindle

“Amazon’s bid for rights to sell secondhand ebooks adds another layer of complexity to a world where the certainties of print culture are dissolving.”

Penelope‘s insight:


Secondhand ebooks? Could a patent owned by Amazon ruin authors’ livelihoods? Is this dangerous for publishers? A very interesting article in the ever-changing world of publishing.

This much is known: the patent is for an “electronic marketplace for used digital objects”, where “when the user no longer desires to retain the right to access the now-used digital content, the user may move the used digital content to another user’s personalized data store when permissible and the used digital content is deleted from the originating user’s personalized data store.”

 This news bears watching–for the future of all indie digital publishers.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article: http://www.guardian.co.uk/books/2013/apr/24/ebook-publishing-amazon

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The Single Most Effective Book Marketing Strategy An Author CanUse | Bestseller Labs

See on Scoop.itEBook Promotion and Marketing

How to get a ‘rave’ reader response when you publish your book: Start your marketing program well before launch.


Penelope‘s insight:


Promotion is a constant thorn in the flesh to an indie author. Like we don’t have enough to do just writing the darn book! Now we have to promote as well, and it is constant–like that bead that is threaded on the string without a knot on the end.

This article was intriguing right from the title. I wanted to find out for myself the ONE most effective book marketing strategy. Drum roll please…


You will be in good company. Tim Ferriss started marketing his book, “The 4 Hour Work Week” three years before its appearance. It is never too late to start, so take heart. If your book is on Amazon, it is there FOREVER.

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://bestsellerlabs.com/the-most-effective-book-marketing-strategy/

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How to Create a Character | Holly Lisle: Official Author Homepage

See on Scoop.itWriting “Rightly”

Holly Lisle: Official Author Homepage – “read with hunger, write with joy, live with passion.”

Penelope‘s insight:


Creating characters is something that writers struggle with from time to time. How soon to give out the name? The distinguishing characteristics? The personal tics? If you are short on ideas for your characters, this article by Holly should give you some great tips for well-rounded characters. She suggests:

o Don’t start your character off with a name or a physical description

o Do start developing your character by giving him (or her) a problem, a dramatic need, a compulsion

o Don’t rely on crutches

o Do empathize with your character

o Don’t sympathize with your character

o Do write from your own life

 ***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original article: http://hollylisle.com/how-to-create-a-character/



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Filed under BLOG, Uncategorized, WRITING TIPS

27 Pieces Of Advice For Writers From Famous Authors

See on Scoop.itWriting “Rightly”

Celebrated authors, editors and illustrators write advice to young writers on their hands for ” Shared Worlds ,” a two-week creative writing summer camp at Wofford College.

Penelope‘s insight:


27 Pieces of Advice–all with a powerpoint on the hand of its famous author. Advice like:

o Write, finish things, keep writing

o Read widely, write often, keep going

o Write what you would love to read, finish what you begin to write

o Don’t take anybody’s writing advice too seriously!

o Trust your imagination, don’t be afraid to fail

o Start the next one

o Never give up!

 The consensus among these famous writers? Write, read a lot, and write some more!

 ***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original article and all the writing advice: http://www.buzzfeed.com/ellievhall/27-pieces-of-advice-for-writers-from-famous-authors

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Filed under Kindle Books, Uncategorized, WRITING TIPS

Less the New More in Book Publishing? | Digital Book World

See on Scoop.itWriting for Kindle

[Article provided by News and Experts] In Book Publishing, Less Is The New More.

Penelope‘s insight:


Many accomplished authors are going to cringe at subject of this article, but it is a fact. LESS is truly the new MORE in Book Publishing.

The Amazon Kindle Singles Program is wildly popular, and authors are clamoring to get a 20-50 page book featured on this heavily promoted platform. Amazon itself is pushing these tiny books, and if authors don’t get on board and have some shorts offered in addition to their 500 page books, they will be mightily disappointed.

Adults these days definitely have ADHD from overload of rapid fire information. They feel that they just don’t have the time to devote to a behemoth of a novel. Sad, but true.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article: http://www.digitalbookworld.com/2013/less-the-new-more-in-book-publishing/


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Filed under Kindle Books, Uncategorized

How to Set Up a Facebook Page for Business | Social Media Examiner

See on Scoop.itEBook Promotion and Marketing

Facebook Pages: learn the correct steps to create and set up a Facebook Page for your business.

Penelope‘s insight:


If you have not set up an author page on Facebook for your ebook promotion and marketing, then you are missing out on thousands of possible readers.

This very informative article takes you by the hand and leads you step-by-step to create your very own page for your website, author name, or book. You can create multiple business pages, so the sky’s the limit! At the very least create a page for your author name, where you can list your books and promotions on your page.

Here’s my page for my website: http://facebook.com/PhilosBooks

and an example of the page I set up for my author name: https://www.facebook.com/pages/Penelope-Silvers/547480878598060?ref=hlhttps://www.facebook.com/pages/Penelope-Silvers/547480878598060?ref=hl

As you can see, all my books are front and center on my banner. VERY IMPORTANT: When creating any Facebook fan pages, make sure you are logged in as your personal facebook profile before creating. This allows you to switch back and forth between pages using the little gear on the upper right corner.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.socialmediaexaminer.com/how-to-set-up-a-facebook-page-for-business/



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Self-Publishing Success Stories: The Anatomy of a Kindle Bestseller

See on Scoop.itWriting for Kindle

Writing for writing’s sake is absolutely brilliant, but many of us have ambitions to be #1 on the Amazon charts, selling hundreds of thousands of books and raking in the cash! 

Penelope‘s insight:

Writing is hard work! That is a given, but once your book is actually written, how in the world do we enter into the ranks of the Kindle bestsellers?

This article by bestselling author Mark Edwards touches on some characteristics of what goes into a Kindle bestseller. Begin your journey armed with these tools, and you might also enter through the portals of the elite “bestseller” club.

1)  Get the BASICS right (GRIPPING book, great COVER, excellent book DESCRIPTION)

2) Write a MARKETING plan (this is tip most authors skip over)

 3) Get your books NOTICED (Twitter w/ tools such as Tweet Adder and Triberr)

 4) Identify BLOGS and SITES that might review your book (send a professional template requesting a review)

 5) Get into the ALSO BOUGHT Amazon “bar” of popular books

 6) Set up a BLOG and interview other popular authors

 7) Be prepared to WORK HARD!

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article with all the details for your own plan: http://www.thecreativepenn.com/2013/01/21/self-publishing-success-kindle-bestseller/

See on www.thecreativepenn.com

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Filed under Promotional Methods, Uncategorized, WRITING TIPS

Richard Branson’s 7 Secrets To Social Media | CEO.com

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

When Richard Branson speaks, multitudes of people listen. An article on “7 Secrets to using social media” from the CEO of Virgin? I could not resist peeking at the article to see what Richard does that might help authors in their ebook promotion.

Here’s a tiny taste of his “7 Secrets” to social media stardom:

1) He’s actually ON social media (He wants to communicate)

2) He tweets HIMSELF (he actually enjoys it)

3) He ASKS questions (people want to be heard)

4) He ANSWERS questions (his followers love him for it)

5) He TRAINS employees to be socially savvy

6) He relishes new OPPORTUNITIES (he’s adventurous)

7) He lives by the mantra ” Be AUTHENTIC and ORGANIC.”

The lessons to be learned from this? Your readers want to hear from YOU! They want to know your struggles, your joys, your fears, your successes, your failures. It truly does not take that much time if you incorporate a little time for communication into your day. Find ways to be a socially savvy author and find your fans!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.ceo.com/marketing/richard-bransons-7-secrets-to-social-media/#ceoid=nlel246


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Four Things Indie Authors Need to Understand About Google Search | Successful Self-Publishing

See on Scoop.itEBook Promotion and Marketing

“Using google search correctly can help you sell books and reach readers.”

Penelope‘s insight:


I will admit that when people start talking Google SEO, crawling, indexing and search algorithmic rankings my eyes start glazing over!

I have used many different avenues for book promotion, but never gave much heed to Google search. Perhaps if we pay it a bit more attention, we might get better rankings, and possibly have better sales of our books.

One aspect of this article you might want to take a look at is how Google search works. Google has released an interactive infographic, “How Search Works” that will give us a behind-the-scenes glimpse at the process from start to finish.

 If you have some extra time left over after writing, and keeping up with all your other social media obligations, take a peek at Google Search and see if you want to add it onto your list of “Author: things to do”.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/four-things-indie-authors-need-to-understand-about-google-search/

See on selfpublishingadvice.org


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