Tag Archives: ebook promotion

Richard Branson’s 7 Secrets To Social Media | CEO.com

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Penelope‘s insight:

When Richard Branson speaks, multitudes of people listen. An article on “7 Secrets to using social media” from the CEO of Virgin? I could not resist peeking at the article to see what Richard does that might help authors in their ebook promotion.

Here’s a tiny taste of his “7 Secrets” to social media stardom:

1) He’s actually ON social media (He wants to communicate)

2) He tweets HIMSELF (he actually enjoys it)

3) He ASKS questions (people want to be heard)

4) He ANSWERS questions (his followers love him for it)

5) He TRAINS employees to be socially savvy

6) He relishes new OPPORTUNITIES (he’s adventurous)

7) He lives by the mantra ” Be AUTHENTIC and ORGANIC.”

The lessons to be learned from this? Your readers want to hear from YOU! They want to know your struggles, your joys, your fears, your successes, your failures. It truly does not take that much time if you incorporate a little time for communication into your day. Find ways to be a socially savvy author and find your fans!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.ceo.com/marketing/richard-bransons-7-secrets-to-social-media/#ceoid=nlel246

 

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Four Things Indie Authors Need to Understand About Google Search | Successful Self-Publishing

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“Using google search correctly can help you sell books and reach readers.”

Penelope‘s insight:

 

I will admit that when people start talking Google SEO, crawling, indexing and search algorithmic rankings my eyes start glazing over!

I have used many different avenues for book promotion, but never gave much heed to Google search. Perhaps if we pay it a bit more attention, we might get better rankings, and possibly have better sales of our books.

One aspect of this article you might want to take a look at is how Google search works. Google has released an interactive infographic, “How Search Works” that will give us a behind-the-scenes glimpse at the process from start to finish.

 If you have some extra time left over after writing, and keeping up with all your other social media obligations, take a peek at Google Search and see if you want to add it onto your list of “Author: things to do”.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/four-things-indie-authors-need-to-understand-about-google-search/

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SOCL – Visual Social Networking for Authors (or Anyone)

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Pinterest versus Socl? Well, I really don’t think so. Pinterest is a huge monster – third largest social network in the world – and it’s humming with activity.

 

Penelope‘s insight:

 

Do you pin your books to Pinterest? If not, you should start–since it is the third largest social network in the world! I pin all my books on a couple of different boards, and I also have several other Pinterest boards relating to all things self-publishing. Pinterest requires you to find the pins and set them up attractively so that others will grab them and pin away!

There is a lesser known, but up and coming new visual network called SOCL. This article discusses this new social site that I hadn’t yet heard of–another ebook promotion angle worth checking into.

SOCL could work as another free visual site for exposure of your books to the world. Socl is the new guy in town, and a little more limited because users can only post what they can find on the search engine Bing. Advantages? Fast and easy to create your board. Just type in your search term and you pin directly from the results right onto your board.

Take a look at SOCL and see if there are ways to incorporate this new site into your ebook promotion and marketing plan.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.indiesunlimited.com/2013/04/09/tips-visual-social-networking-for-authors/

See on www.indiesunlimited.com

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4 Ways to Immediately Improve Your Book Marketing Efforts | Jane Friedman

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Penelope‘s insight:

 

If other authors are like myself, they are always keeping their ears perked up for any creative ways to improve their marketing efforts. It’s a constant and ongoing effort–but one that must be done if we are to see any sales of our books. Another great article by Jane Friedman, and some new ideas to ponder:

1) Use your WEBSITE for hard selling – People don’t normally buy from BUY MY BOOK!! posts. Use social media for relationship building.

2) Brainstorm your MEANINGFUL relationships – Divide the list into 3 groups (Groups A-C) and send different announcements to each one. NOTE: Very few authors do this one.

3) Brainstorm the GATEKEEPERS to your readers – Example: Fitness blogs would be the gatekeeper to your readers if you write exercise books. Can you write a guest post? Contribute in some way?

4) Invest in professional DESIGN and PRESENTATION – This one goes without saying, but one that unfortunately gets left in the dust. Your books are your business–your store. Do people want to come through your front door? Make sure you have: Professional website, book covers, author photo, business cards, tweet avatar, facebook page, etc.

Incorporate these tips into your ebook promotion and marketing, and you will tap into some areas that may bring new readers your way.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://janefriedman.com/2012/05/18/4-ways-to-immediately-improve-your-book-marketing-efforts/

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How To Use Twitter Lists

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Penelope‘s insight:
 

I have set up a couple of “lists” on Twitter but this post delves further into some great ideas you can use to maximize your ebook promotion and marketing. You first want to make sure to categorize your “followers” and decide if you want the lists to be public or private.

If you are a writer, set up some lists for readers you know follow your books in the genre you write. Then you can tweet specifically to that list when you have a new book coming out–without wasting the time of all others on your list. Let’s say: SFR (Science Fiction Readers) could be an example of this type of group.

If you are looking for reviews, set up lists specifically for persons who have expressed an interest in this. For example: SFRV (Science Fiction Reviewers)

If you belong to a Facebook Writers Group you could set up another list to tweet to your Writer Friends (FBWG – Facebook Writer’s Group)

I wish I had started setting this up from Square One, but it’s never too late. We just have to start from where we are. Happy Tweeting!

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://thewritersguidetoepublishing.com/how-to-use-twitter-lists

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Ebook Promotion — What’s Working at Amazon in 2013? | Self-Publishing

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Amazon isn’t the only place to sell your ebooks, and I’ve had some luck with Apple and Kobo of late, but it remains the big dog in the house.”

Penelope‘s insight:

 

There are so many ways to market our ebooks, and authors are always trying to decipher how to make sales in the ways of “least resistance”. Not that we are a lazy bunch–quite the opposite–we are just overwhelmed with choices.

 This excellent article sums up what the writer feels first is “Not Working at Amazon” anymore, then she tells what “Is Working”.

 Let us sum up what is NOT WORKING well anymore:

1) TAGGING (Amazon got rid of the keywords on the book page)

2)  “Post-Free” KDP SELECT BOUNCE (It’s not as good as it used to be)

3)  Using AUTHOR NAMES in your book descriptions

4)  KEYWORDS in the TITLE fields (Amazon is cracking down)

5)  BIG VENUES for advertising your ebooks (Amazon again cracking down)

 Is anything working? Let’s sum up what MIGHT BE WORKING:

1)  Putting out your WORK FREE on the net, and put it out EVERYWHERE

2)  ADVERTISE where it is effective (Bookbub and Goodreads)

3)  WRITE more books! (Best marketing you can do)

 

Think “Whole Series” or “Multiple Series” so readers will buy more from you!

Hope this sparks some great ideas for you in your own marketing campaign. Happy book selling!

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 

Link to the original article: http://www.lindsayburoker.com/amazon-kindle-sales/book-promotion-whats-working-at-amazon/

See on www.lindsayburoker.com

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Everything You Need to Know About the New Pinterest

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For a full review of Pinterest’s recent changes, take a peek at this handy infographic.

Penelope‘s insight:

 

There are some new things we all need to learn if we are going to use Pinterest in our ebook promotion and marketing.

Some major changes:

o PROFILE now down to 160 characters from 200

o If you link to pin only, your link will be broken. You must use their “EMBED”

o NO LINKS in the description or comments of the pin

o You can no longer TWEET your pin at the time of pin. 🙁

o No more HASHTAGS # (you can do it, but they are not searchable)

o No more “LIKING” pin boards on Facebook

Well, let’s see–what is left? You do have analytics, but you must verify your website to get this feature. I guess we can still have fun pinning, and figure out the loopholes. Stay tuned.

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 

Link to the original article:

http://mashable.com/2013/03/20/pinterest-redesign-infographic/

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The Real Value of Social Media | Author Book Promotion

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The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers.

Penelope‘s insight:

 

OK. I think we need to strip out all the hype and nonsense and go back to the basics of what social media is really all about–relationships.

Why did people like to watch the Andy Griffith show? Because we enjoyed watching the relationships and the interactions between these quirky characters! They were authentic and we loved them. People are relational. We still crave and thrive on real relationships–no matter what’s going on in the world around us.

How can we develop our “relationships” with our readers? The same way it’s always been throughout the centuries. Talking with them, interacting with them, finding out what they like and don’t like about our books. Getting to know them!

Think like there is “no box”. How can you engage your readers TODAY? How can you form your own relationships?

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article:

http://www.clickz.com/clickz/column/2253646/the-real-and-hidden-value-of-social-media

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Indie Authors: 50 Ways To Reach Your Reader #8: QR Codes | Successful Self-Publishing

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How successful self-publishers are using QR codes to boost their readership

 

Penelope‘s insight:

 

QR codes are hot, but most people still don’t have a clue as to what they are–or how to use them for book promotion.

Just think of them like bar codes on grocery store items. When the clerk scans the code with her wand, it brings up all the information about the item. QR codes can be used this same way; (scanned by smartphones) with the exception that you can direct your reader WHEREVER you want them to go.

The software I use to generate my ebooks has a QR code generator built in, which I use on the front cover of my ebooks. It takes people to my website. Some other ideas for authors to use QR codes?

  • In your email signature
  • On a poster at your book signing
  • On your business cardO
  • On a bookmark
  • On your website (perhaps pointing to a sales or squeeze page)
  • On your social mediaOn the back cover of your book to take your reader to another publication

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/how-indie-authors-use-qr-codes/

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Writers’ Tip of the Day: Goodreads for Authors

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Goodreads now has 15 million members and the New York Times recently wrote that it is rivalling Amazon for new book discoverability.

 

Penelope‘s insight:

  

Every single published author needs to set up an account on GoodReads. First set up an account as a user and get used to navigating the site. Then, set up your author account. There are millions of hungry book readers that are perusing the site daily to find their next great read. Goodreads loves authors and has a myriad of tools available them. You can for instance:

1) Set up your author PROFILE – Post your pic, bio, books, social media sites, and link in your blog and twitter to post your feeds.

2) Goodreads allows book GIVEAWAYS – You must have a print version of your book–but it can be well worth it. Goodreads allows you to run contests for giveaways of your books. You can amass thousands of new fans this way.

3) Join several GROUPS – You can join groups for like-minded people, and promote your book with the groups. Make sure to read their rules for promotion.

 Even if you have published an e-book only, you can still list it on your author profile, and promote it within your groups.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.marketingprofs.com/articles/2013/10121/17-types-of-content-that-google-will-eat-up?adref=nl021813

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