Tag Archives: content

Turbocharge Your Content Marketing Machine – Ebook Promotion

See on Scoop.itEBook Promotion and Marketing

“Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being the turbocharged V8 behemoth that it could be!”

Penelope‘s insight:


This clever article reiterates how important it is to know thy audience. Know the readers of your books and you will have more focus in order to talk with them. The content you create will interest and inspire them. Answer the following questions and you will have the strategic information you need to market effectively. 

o WHO? – Who exactly are my readers (age, sex, occupations)

o WHAT? – What are they talking about and what would they like to know?

o WHERE? – Where are my readers hanging out? (twitter, facebook groups, pinterest, linked in, you tube, tumblr, forums)

When you know who your readers are, you can plan. Know what content will wow them, know where it needs to go, know whom to contact, know when it needs to be published. And don’t forget to promote your content!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://www.marketingprofs.com/articles/2013/10621/turbocharge-your-content-marketing-machine


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Filed under Kindle Books, Promotional Methods, Uncategorized

6 Reasons Why Content Marketing is Like March Madness

See on Scoop.itEBook Promotion and Marketing

Here are six reasons why content marketing is like March Madness. And no, it’s not because all marketers have gone mad. Although that may soon be the case.

Penelope‘s insight:


I love the graphic and also the analogy of comparing Content Marketing to “March Madness”. In case you’re not sure what that is–it has something to do with basketball teams being on TV for weeks on end! 😉

The six reasons Content Marketing is like “March Madness” and a brief slam dunk:

1.  Everyone is talking about the madness. (Is your content about you and your books just a “buzzword” or is there some “substance” there?

2.  See the big-picture when making your picks. (Who are your readers and what do you want them to do? Think about this when writing.

3.  A balanced team is key. (Distribute your content, and have lots of links and images!)

4.  Research is required.  (Keyword research, Google Keyword Adword Tool!)

5.  Attract and assist. (Bring ’em in, make it easy to find your content)

6.  One shining moment. (Celebrate your highlights, keep what works, and get rid of what doesn’t)

Now, get cozy on the couch, pick your teams, and settle in for a few weeks of basketball!

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article:http://www.steamfeed.com/6-reasons-why-content-marketing-is-like-march-madness/


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Filed under Promotional Methods, Uncategorized