Tag Archives: book promotion

Survey: Nearly 4 in 10 Women Have Decreased or Stopped Using Social Media

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Remember the Roman Empire? It was the most influential force in the world. The place everyone wanted to be. The center of all news, art, com (Market research is beginning to show women decreasing or cutting off their use of #social media.

Penelope‘s insight:

 

This is an interesting article to me. Whether this trend continues of women decreasing or stopping their social media use remains to be seem.

An interesting statistic: A higher percentage of “defectors” fall into the 18-24 age range, which puts social networks with a younger population at a higher risk for losing valuable members. These sites include Instagram, YouTube and Pinterest.

If your books are targeting specific niches for women, you may need to tweak your marketing efforts. Are we ever going back to print advertising? I don’t think so. But newer marketing methods are always evolving, so we need to keep our finger of the pulse of women–some of the biggest consumers.

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://www.marketingpilgrim.com/2013/03/survey-says-nearly-4-in-10-women-have-decreased-or-stopped-using-social-media.html

 

See on www.marketingpilgrim.com

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Always Writing: All Indie Authors Need to Read This!

See on Scoop.itWriting for Kindle

Penelope‘s insight:

 

I’ve seen lots of changes going on with Amazon, and wasn’t sure what was happening, but this author gives an interesting perspective. He suggests it is not Amazon who is afraid of the success of some indies–but actually the big publishers.

First, the tags disappeared on our books. Of course, we can still “tag” when we set up the book for upload on Amazon. We can set up 7 of them. When on our book page, readers cannot add any tags of their own. 

Then, the “likes” on the books disappeared. Mine came back for a short time, but are gone again. Personally, I think it is fun and interactive to have the “likes” there. Sure, it can be abused but mostly likely is not in most cases.

This last Grammy Awards is a perfect example of how independents are taking over. More than half the awards went to artists who published under their own labels. Even the song of the year has no major label backing.

What are the big publishers afraid of? Little indie publishers selling a few hundred or thousand books–compared to their millions?

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://neilostroff.blogspot.com/2013/02/all-indie-authors-please-read-this.html?spref=tw

See on neilostroff.blogspot.com

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Indie Authors: 50 Ways To Reach Your Reader #8: QR Codes | Successful Self-Publishing

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How successful self-publishers are using QR codes to boost their readership

 

Penelope‘s insight:

 

QR codes are hot, but most people still don’t have a clue as to what they are–or how to use them for book promotion.

Just think of them like bar codes on grocery store items. When the clerk scans the code with her wand, it brings up all the information about the item. QR codes can be used this same way; (scanned by smartphones) with the exception that you can direct your reader WHEREVER you want them to go.

The software I use to generate my ebooks has a QR code generator built in, which I use on the front cover of my ebooks. It takes people to my website. Some other ideas for authors to use QR codes?

  • In your email signature
  • On a poster at your book signing
  • On your business cardO
  • On a bookmark
  • On your website (perhaps pointing to a sales or squeeze page)
  • On your social mediaOn the back cover of your book to take your reader to another publication

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/how-indie-authors-use-qr-codes/

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PHILOSBOOKS – Radio Interview with Romance Author Rachel Hanna

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Penelope‘s insight:

 

A great example for you of ebook promotion and marketing in action. This post is promoting a radio show focusing on talking with the author and promoting their books.

Not only is a FREE gift offered to everyone who LISTENS, but another FREE gift will be given to anyone who PURCHASES the author’s book.

 This has also been promoted via Blog Talk Radio, Facebook, Linked In, Twitter and Pinterest.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://philosbooks.com/

 

See on philosbooks.com

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LinkedIn: Promoting Your Book With LinkedIn

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There are many things you can do to attract attention to your publication, but promoting effectively with LinkedIn requires specific techniques that are professional without being overly self-promotional.

Penelope‘s insight:

 

OK. Everyone wants to talk about Facebook, Twitter, Pinterest, and Google+ for promotion of your ebooks; but what about forgotten step-child Linked in?

I admit, I was slow to embrace Linked In as a place to promote myself as an author, but I am slowly coming around. 101 Members Worldwide isn’t shabby!

You can not only set up a (FREE) and powerful profile to showcase you and your talents, but you can also list your publications, links, and descriptions to said books in the same location.

There are a myriad of groups to join that will allow you  to promote a link to your newest work. Here’s a sampling of a few: Books and Writers, Writer’s Cafe, Linking and Forwarding on B&N and Facebook. Do a search and find several to join–just don’t spam the group.

This beautiful infographic shows the stats on users of Linked In. LI is used by 69 of the top 100 Fortune 500 companies, and there is a higher trust factor. I think of Linked In in terms of lots of professional business people hanging around the worldwide water cooler.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://amyharrop.com/linkedin-promoting-your-book-with-linkedin/#

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Writers’ Tip of the Day: Goodreads for Authors

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Goodreads now has 15 million members and the New York Times recently wrote that it is rivalling Amazon for new book discoverability.

 

Penelope‘s insight:

  

Every single published author needs to set up an account on GoodReads. First set up an account as a user and get used to navigating the site. Then, set up your author account. There are millions of hungry book readers that are perusing the site daily to find their next great read. Goodreads loves authors and has a myriad of tools available them. You can for instance:

1) Set up your author PROFILE – Post your pic, bio, books, social media sites, and link in your blog and twitter to post your feeds.

2) Goodreads allows book GIVEAWAYS – You must have a print version of your book–but it can be well worth it. Goodreads allows you to run contests for giveaways of your books. You can amass thousands of new fans this way.

3) Join several GROUPS – You can join groups for like-minded people, and promote your book with the groups. Make sure to read their rules for promotion.

 Even if you have published an e-book only, you can still list it on your author profile, and promote it within your groups.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.marketingprofs.com/articles/2013/10121/17-types-of-content-that-google-will-eat-up?adref=nl021813

See on www.linkedin.com

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9 Tips to Romance Your Audience on Social Media

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Happy Valentine’s Day! In honor of this day of love, I wanted to share some foolproof tips on how to romance your audience. Enjoy!

 

Penelope‘s insight:

 

Hey! You don’t have to be a romance writer to romance your audience on social media. This excellent post shares 9 tips to engage and woo your readers.  I’ll share a few with you today, albeit the day after Valentine’s Day.

 1) Share your FEELINGS – your readers want to know what you think and are on the lookout for more things from their favorite author!

 2) Show INTEREST in your audience – ask them what they want to read! They will be more than happy to tell you.

 3) Learn to LISTEN – Once you ask them what they are clamoring for, then gear your writing to appeal to them.

 4) Say “I LOVE YOU!” –  Tell them how important they are to you, and how much you appreciate them reading your work.

It’s like any relationship–it takes time to nurture, and it takes interaction. Be there for your readers, as they are for you, and reach out to them. They’ll love you even more for it! 🙂

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://kimgarst.com/9-tips-to-romance-your-audience-on-social-media

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Be Positive: Why Your Social Media Persona Really Does Matter

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Be Positive: Why Your Social Media Persona Really Does Matter, part of the Be Positive series by Peg Fitzpatrick

Penelope‘s insight: 

This post really resonates with me, as I believe everything we we want to accomplish in this life is enhanced by RELATIONSHIP BUILDING–no matter where it happens. 

As an author, you need to be concerned with how you come across with your readers on each of your social media platforms. 

When readers search you out do you come across as postive, interesting, and helpful? It really doesn’t take much to interact with your readers. Come out of your shells and talk to them. They are people just like you.

Just make sure you do it with a SMILE!  😀

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://pegfitzpatrick.com/2013/01/14/be-positive-why-your-social-media-persona-really-does-matter

 

See on pegfitzpatrick.com

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Social Media: 5 Identifiers to Strengthen Your Brand

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Today’s post is courtesy of Suzan Czajkowski, M.A., founder and owner of the online marketing and communication firm MyCommCoach.

 

Penelope‘s insight:

Strengthen your brand, your books, and yourself as an author using social media!

Here are a few new tactics I haven’t yet seen–simple yet highly effective.

From customizing your URL, to using consistent visuals and including your website link. It could help to have a second set of eyes to give you honest feedback about what they see when they look at your author brand.

Authors love to write, but when it comes to the specialty of promoting, we often don’t think through all the little nuances that will strengthen our brand in the eyes of our readers.

These are quick tweaks that are easy to implement.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://smpsboston.wordpress.com/2013/01/22/social-media-5-identifiers-to-strengthen-your-brand/?goback=.gde_1773264_member_207084845

 

 

 

See on smpsboston.wordpress.com

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You’re Invited to the Pinterest Party!

I’m a little kid again.

In my mind, I’m back at the long table in Mrs. Morrissey’s kindergarten class, and the colored sheets of construction paper are being passed around, along with various magazines, blunt scissors and Elmer’s glue. I flip through page after page until I land upon wild nature scenes that strike my fancy, striped and fuzzy kittens, bright colored gingerbread houses, or desired toys. I feverishly cut, paste and slap those pictures onto the purple construction paper to overlap and create a beautiful, colorful collage. Once various circles, triangles, squares, and rectangles have been cut out, glued on, and fill the paper to its very edges, I lean back in my small wooden chair. I hold up my masterpiece with my chubby little hands, and let out a satisfied sigh. Another day of hard work for a six-year-old.

Now, 40 something years later, welcome to Pinterest–collage-making for adults. Since my adulthood, it has been several decades since I have been this excited about something. Pinterest has given me back my right creative brain. When I am pinning, I get a rush, not unlike the one I had when I opened up that box of 64-colors of Crayola crayons in first grade. I anticipate the satisfaction of creating something truly unique in my daily Pinterest boards. My right, creative brain is just on overdrive right now and my left, logical brain is sitting in the waiting room. I woke up at 5 a.m. this morning and could not sleep. Oh, the possibilities! I can make collages daily and I am not wasting time! Oh, for joy!

If there is any truth to the left-brain, right-brain theory then Pinterest, disguised as social media, is doing a darn good job of tapping into my dormant right.

The Right Brain

According to the left-brain, right-brain dominance theory, the right side of the brain is best at expressive and creative tasks. Some of the abilities that are popularly associated with the right side of the brain include: Recognizing faces, expressing emotions, music, reading emotions, color, images, intuition, and creativity.

The question is: how can you use Pinterest in this social media crazy world for your business? Here are a few ideas you can grab onto right now:

1) Make boards showcasing your books, products, or business.

For example, if you are an author, you could create one board specifically for “Books Worth Reading”. Keep this board at the top of the page, and showcase the most colorful book as the cover. If you are selling the books, grab your pin from the location where the book is for sale. The “picture” then becomes a link.

If you sell a product, get a great picture of the product or products, and create a board called “Products I love”. Again, set the cover to the most colorful picture. Grab the “pin” from the website where the products are sold. That picture is now your link.

2) Make some fun boards showcasing things you like.

Don’t forget to also create some fun pins to go along with the business pins. Think animals, nature, home decorating, beauty, or food. Pay attention to what boards people are following, and find more pictures to add to your “fun” boards. Mix them up to showcase lots of fun and lots of color. Go crazy with it! Be a six-year-old again.

For your own ideas, check out my Pinterest boards, http://pinterest.com/philosbooks/ and follow a few that you like. Pretty soon, you’ll be an expert pinner at the Pinterest party, too! We’re adults now, but why not have fun at the same time? :mrgreen:

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