Tag Archives: author promotion

17 Types of Content That Google Will Eat Up

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Content – Just what the title says… along with an infographic and a host of examples, illustrations, and explanations.

Penelope‘s insight:


I must admit that I don’t spend time trying to trick Google into pushing my content higher and higher in the rankings. I’m no SEO expert, but I admit I was a wee bit curious as to what content this author suggests Google loves.

1) INTERVIEWS – I have started doing author interviews on my radio show as a way to share authors and their books with the world. This is an excellent way to drive people to YOU and your CONTENT–as well as an avenue to help others in the process. Check out the exciting new upcoming author interviews, and you may tweet, facebook, Google+ and share however you like! 😉


2) REVIEWS – Authors are already excellent at doing this. We read each other’s work and review on Amazon, Goodreads, Blogs, etc. We tweet, facebook, and share as a way of helping each other. You can also do video interviews right on Amazon, if you feel comfortable with this.

The excellent graphic shows us all 17 Google Content Tips. What is the age old wisdom? When you help others to succeed, you will succeed yourself!


*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://www.marketingprofs.com/articles/2013/10121/17-types-of-content-that-google-will-eat-up?adref=nl021813

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9 Tips to Romance Your Audience on Social Media

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Happy Valentine’s Day! In honor of this day of love, I wanted to share some foolproof tips on how to romance your audience. Enjoy!


Penelope‘s insight:


Hey! You don’t have to be a romance writer to romance your audience on social media. This excellent post shares 9 tips to engage and woo your readers.  I’ll share a few with you today, albeit the day after Valentine’s Day.

 1) Share your FEELINGS – your readers want to know what you think and are on the lookout for more things from their favorite author!

 2) Show INTEREST in your audience – ask them what they want to read! They will be more than happy to tell you.

 3) Learn to LISTEN – Once you ask them what they are clamoring for, then gear your writing to appeal to them.

 4) Say “I LOVE YOU!” –  Tell them how important they are to you, and how much you appreciate them reading your work.

It’s like any relationship–it takes time to nurture, and it takes interaction. Be there for your readers, as they are for you, and reach out to them. They’ll love you even more for it! 🙂


*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://kimgarst.com/9-tips-to-romance-your-audience-on-social-media

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The Challenge of Getting Visibility on Facebook [infographic]

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Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on [..] on Denise Wakeman – Online Visibility Expert…

Penelope‘s insight:


A quick view of this excellent infographic tells me that if we are promoting ourselves and our books on Facebook, pictures win the day!

Think about how you can use the information to your advantage: 

 1)  PICTURES of your books

 2)  PICTURES of yourself

 3)  Find some free PICTURES to accompany any posts you make on your timeline with some insights from you.

 4)  Consider spending a small amount of $$ per month promoting KEY posts.

 The possibilities are endless!


 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://denisewakeman.com/marketing-with-facebook/visibility-on-facebook-infographic/



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21 Warning Signs You’re Becoming a Social Media Snob

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Ever think you might be starting to take social media a little too seriously? Sure, it started out innocently enough….

Penelope‘s insight:


How about a little funny for your Monday? 😀

Social Media should be used for what it was intended for, namely as a TOOL to reach out to your readers. That’s it!

This article is a funny and quirky take on what has most likely become a serious problem. That is, when we take ourselves too seriously as authors and become social media snobs.

Check yourself if you:

 1) start counting your retweets. uh oh, or

2) you share quotes just to get a little attention! -Albert Einstein, or

3) you refuse to send out tweets about your books because that would be beneath you!

Read the article and have a chuckle, but adjust your thinking if you find yourself slipping into tweeting snobbery. Oh, have a great #Monday! 😉


*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://www.copyblogger.com/social-media-snob/


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A Celebration of Life in the Midst of Tragedy

Book Review

…And the Whippoorwill Sang…by Micki Peluso

This book left me breathless. From beginning to end, I was spellbound by this haunting and beautiful memoir by Micki Peluso, written as a beautiful love story to her daughter. This story was a celebration of life in the midst of tragedy. It is a tale of love, laughter, and then many tears as a tight-knit family experiences a wonderful life and then a grievous loss together.

The story begins with the family in the ER at the hospital, reeling from a fateful chain of events. It then quickly moves back in time to the very beginnings of Micki and Butch more than a decade before–from their crazy double matrimony ceremony with her mother, to keeping their new marriage a secret, to Micki being thrust into the role of wife and mother at a very young age.

We are drawn into the fun and crazy patchwork quilt that made up the Pelusos and their friends. Yes, there is a tragedy in the loss of their daughter, but the author has chosen to take out her grief on the written page, and allow us a glimpse into their lives. I am thankful that she has, because the story of Micki, her family and her precious daughter showed us the fragility of life–and truly touched my heart.



How to Time Your Social Media Updates

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Penelope‘s insight:

Authors! If you are promoting your books and taking the time to twitter and pin, why not make sure your words are reaching the largest audience possible–for the greatest impact?

This article is a great eye-opener for me, and reiterates that there are good, better and best times for tweeting. What is your target audience for your books? Are they in school? At work? At home? When, exactly would they be checking their social media updates?

Think about a few little tweaks you can make to time your updates to your reading audience, so your words will not just be echoing in the wilderness.

Here’s some guidlines that you can put into practice right away:

  • Make posts and tweets at daytime, especially between 1 p.m. to 3 p.m (EST) on week days. These are the hours when your tweets receive maximum impressions.
  • Make posts over the lunch hour when many social network users have time to look at their social network platforms. Before school (4 a.m to 7 a.m EST).
  • Time of arrival at work.
  • At the end of business days

You may also want to run some tests to see when your tweets garner the most reactions, and try to post the same message multiple times. Test different types of content. You can create several different Twitter channels to send out different messages. Remember–timing is important for your social media marketing to have an impact on your audience.


*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://blog.insideview.com/2013/02/06/how-to-time-your-social-media-updates/#comment-18331



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Social Media: 5 Identifiers to Strengthen Your Brand

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Today’s post is courtesy of Suzan Czajkowski, M.A., founder and owner of the online marketing and communication firm MyCommCoach.


Penelope‘s insight:

Strengthen your brand, your books, and yourself as an author using social media!

Here are a few new tactics I haven’t yet seen–simple yet highly effective.

From customizing your URL, to using consistent visuals and including your website link. It could help to have a second set of eyes to give you honest feedback about what they see when they look at your author brand.

Authors love to write, but when it comes to the specialty of promoting, we often don’t think through all the little nuances that will strengthen our brand in the eyes of our readers.

These are quick tweaks that are easy to implement.


*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://smpsboston.wordpress.com/2013/01/22/social-media-5-identifiers-to-strengthen-your-brand/?goback=.gde_1773264_member_207084845




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Clive West, Author Interview Jan. 4, 2013!


Author Profile: Clive West

Clive West was born in the West Country of England in the early 60’s. He was educated at a traditional English public school before going on to university to study civil engineering. Over the years, he has worked as a civil engineer, tutor of maths and science, schools quiz-master, employment agency boss, and writer.

His work includes a collection of short stories with twists called Hobson’s Choice (also available in print), a full-length novel called ‘The Road’ about the consequences of corruption on ordinary people and an accessible job hunting interview guide (based on his years of experience as the boss of an employment agency).

He has also written a book about lymphedema. This is a disfiguring, life-threatening and incurable disease he now suffers from and which his experience shows that most fellow patients have (like him) been abandoned by their respective health services.

Clive now lives in a rebuilt farmhouse in the Umbrian region of Italy along with Damaris, his writer wife of 22 years and their three rescue dogs. Apart from his fictional work, Clive also writes commercial non-fiction on a variety of topics but especially relating to business and employment. He and Damaris run an indie publishers called Any Subject Books Ltd – www.anysubject.com

You can also follow Any Subject Books on Facebook – www.facebook.com/anysubject

Clive is now disabled but, aside from his writing, he also enjoys playing the keyboard, listening to music and reading.

Contact details: books@anysubject.com

Facebook site: www.facebook.com/anysubjectbooks

Genre: Crime

Every crime has its victim.

  • The Giddings family – enjoying their rural idyll until events start to spiral out of their control turning paradise into hell.
  • Henry – trapped in a loveless marriage who sees a chance to climb on board the gravy train for a one-way ticket out of misery but doesn’t want to know about the consequences of his actions.
  • Sandra – frustrated by a system where the rich get richer and the poor pay to get a ringside seat.
  • John – a shrewd developer who knows all the tricks and is the guy flicking the switch when the smelly stuff hits the fan.
  • The parasites and hangers on, too numerous to mention, who abuse their positions of trust to feather their own nests but who are outraged when those lower down the pecking order try to do the same.


The noise from the diggers, mixers and other machinery was driving Caroline to distraction. It would start when she was waking the children for school and persist the whole day until just after she returned home with Athelstan. It provided a constant background track of banging, roaring, scraping and shouting that only marginally quietened for a brief period at lunchtime.

It wasn’t as if she could find some way of escaping from it. Work at the hairdressers had been slack with many of the regulars choosing to save money and perm their own hair because of the downturn in the economy. As a result, Sandy had told Caroline that she would only be needed on an ad hoc basis and that she would fully understand if Caroline found another job.

In reality, there were few other positions that Caroline was either suited to or inclined to take up. She just couldn’t see herself working in a supermarket – as an ex farm girl, she would feel like it was a form of imprisonment. Not that sitting at home was especially enjoyable any more because of the hubbub.

She had tried shutting all the windows but the noise had somehow penetrated along with the omnipresent dust which got in no matter how hard she endeavoured to keep it at bay. She tried watching the television but its largely mindless daytime babble was somehow eclipsed by the activities taking place on the adjacent land. She felt irresistibly drawn to watching the desecration of her beloved countryside and the television was a poor distraction.

Even when there was little or no noise, which wasn’t often, she still felt confined to her house. On one occasion she had tried tending the little vegetable garden that she was so proud of but had then been confronted by a burly workman clad in dirty jeans and a torn shirt taking a pee against the fence that bounded her garden with the site. It wasn’t the act in itself, goodness knows she had been taken short enough times, nor was it the sight of a man’s penis (and he wasn’t deliberately exposing himself to her), it was the fact that he had smiled and carried on as if he hadn’t a care in the world. This simple act seemed to limit her space still further. Up till then, the back garden had been hers. Historically, anyone within her range of view would be subject to her code of behaviour. Now the garden had been lost and even her presence there seemed only to be tolerated. As long as she accepted what went on immediately outside of her frontier, she would be permitted to access the territory her side of the border, but it could only be on those terms.

While in the back garden, she also felt the leers of the workmen on her and would catch odd snippets of conversation when they came within earshot. One of them she was sure was commenting on her behind when she had bent over to pick up some toy that one of the children had abandoned in the garden. She could have sworn she heard another one commenting on the underwear she had pinned up on the washing line and she knew for certain that one of them had laughingly warned her that one of his mates wasn’t called the ‘knicker pincher’ for nothing.

She resolved henceforth to dry her smalls inside the house – she certainly couldn’t leave the house with washing out in case the labourer who had spoken was right. For weeks afterwards, when she couldn’t find something in her bedroom chest of drawers, she would immediately become convinced that the missing bra or pair of panties had been stolen. Invariably the offending garment would be discovered folded inside another or mistakenly placed inside the dirty linen basket, but it rattled her nevertheless.

It wasn’t that the workmen were particularly close by. Most of the time they were just dots in the distant background and not near enough to have either faces or identities. Logical thinking didn’t stop her from feeling that there would be at least one of them peering over the garden fence to see what she was up to. She always made a point of pulling the curtains in both the bedroom and the bathroom if she went in there.

There was a loop in the housing estate road that came to within about forty metres of their fenceline where it ended in two intersecting circles which she assumed would be turning heads. It didn’t seem too bad – forty metres was quite a long way off, she told herself. At that distance, she needn’t be too disturbed by cars starting up in the morning. It could be a lot worse, she supposed.

Stuart had by this time moved on with his thoughts and didn’t seem particularly bothered or affected by the changes to their environment. Caroline considered that he was lucky, although he admitted that it vexed him that he could no longer take the children for a walk in the woods armed with his I-SPYbooks. The truth was that by the time he got home from work, the gangs were packing up and, besides, the children were now getting older and making friends that took them away from the house. Apart from what the estate agent had told Stuart about the loss in value of their property, he seemed both unaffected and unbothered by the work going on.

In any case, there was less and less of a reason to go for a walk where the fields used to be. Lucian was getting on and he didn’t need as much exercise nowadays and it was also true that the children were no longer particularly interested in playing there. Perhaps they had all been lucky enough to be permitted the enjoyment of the countryside at a time when they were able to appreciate it the most. For the rest of her family its absence no longer seemed relevant. Caroline deeply lamented losing the principal thing, other than her family, of course, that made her life worthwhile.

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Forget Facebook. GoodReads Is The Best Social Network for Indie Authors | Advice on Self-Publishing & Selling Your Books.

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I am a member of GoodReads, and if you are an author, you should be, too! Set up your profile first as a reader, then as an author. GoodReads will link your accounts together for you. Thousands of readers are members that absolutely love books and new authors. Book clubs have been formed around reading, and finding new authors and books. If you want to be seen, this is the place to do it!


If you have an e-book, head on over to CreateSpace to get your hard cover printed and ready for giveaways. The outlay is minimal. If you want a proof copy, you’ll have to pay for that, but the rest of the copies can be print on demand. Then you are all set for your book giveaway on GoodReads! GR is the best social network for all writers, including self-publishing authors.


This review was written by Penelope Silvers for her curated content on Ebook Promotion and Marketing at www.scoop.it/philosbooks
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You’re Invited to the Pinterest Party!

I’m a little kid again.

In my mind, I’m back at the long table in Mrs. Morrissey’s kindergarten class, and the colored sheets of construction paper are being passed around, along with various magazines, blunt scissors and Elmer’s glue. I flip through page after page until I land upon wild nature scenes that strike my fancy, striped and fuzzy kittens, bright colored gingerbread houses, or desired toys. I feverishly cut, paste and slap those pictures onto the purple construction paper to overlap and create a beautiful, colorful collage. Once various circles, triangles, squares, and rectangles have been cut out, glued on, and fill the paper to its very edges, I lean back in my small wooden chair. I hold up my masterpiece with my chubby little hands, and let out a satisfied sigh. Another day of hard work for a six-year-old.

Now, 40 something years later, welcome to Pinterest–collage-making for adults. Since my adulthood, it has been several decades since I have been this excited about something. Pinterest has given me back my right creative brain. When I am pinning, I get a rush, not unlike the one I had when I opened up that box of 64-colors of Crayola crayons in first grade. I anticipate the satisfaction of creating something truly unique in my daily Pinterest boards. My right, creative brain is just on overdrive right now and my left, logical brain is sitting in the waiting room. I woke up at 5 a.m. this morning and could not sleep. Oh, the possibilities! I can make collages daily and I am not wasting time! Oh, for joy!

If there is any truth to the left-brain, right-brain theory then Pinterest, disguised as social media, is doing a darn good job of tapping into my dormant right.

The Right Brain

According to the left-brain, right-brain dominance theory, the right side of the brain is best at expressive and creative tasks. Some of the abilities that are popularly associated with the right side of the brain include: Recognizing faces, expressing emotions, music, reading emotions, color, images, intuition, and creativity.

The question is: how can you use Pinterest in this social media crazy world for your business? Here are a few ideas you can grab onto right now:

1) Make boards showcasing your books, products, or business.

For example, if you are an author, you could create one board specifically for “Books Worth Reading”. Keep this board at the top of the page, and showcase the most colorful book as the cover. If you are selling the books, grab your pin from the location where the book is for sale. The “picture” then becomes a link.

If you sell a product, get a great picture of the product or products, and create a board called “Products I love”. Again, set the cover to the most colorful picture. Grab the “pin” from the website where the products are sold. That picture is now your link.

2) Make some fun boards showcasing things you like.

Don’t forget to also create some fun pins to go along with the business pins. Think animals, nature, home decorating, beauty, or food. Pay attention to what boards people are following, and find more pictures to add to your “fun” boards. Mix them up to showcase lots of fun and lots of color. Go crazy with it! Be a six-year-old again.

For your own ideas, check out my Pinterest boards, http://pinterest.com/philosbooks/ and follow a few that you like. Pretty soon, you’ll be an expert pinner at the Pinterest party, too! We’re adults now, but why not have fun at the same time? :mrgreen:

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