Tag Archives: author promotion

SOCL – Visual Social Networking for Authors (or Anyone)

See on Scoop.itEBook Promotion and Marketing

Pinterest versus Socl? Well, I really don’t think so. Pinterest is a huge monster – third largest social network in the world – and it’s humming with activity.

 

Penelope‘s insight:

 

Do you pin your books to Pinterest? If not, you should start–since it is the third largest social network in the world! I pin all my books on a couple of different boards, and I also have several other Pinterest boards relating to all things self-publishing. Pinterest requires you to find the pins and set them up attractively so that others will grab them and pin away!

There is a lesser known, but up and coming new visual network called SOCL. This article discusses this new social site that I hadn’t yet heard of–another ebook promotion angle worth checking into.

SOCL could work as another free visual site for exposure of your books to the world. Socl is the new guy in town, and a little more limited because users can only post what they can find on the search engine Bing. Advantages? Fast and easy to create your board. Just type in your search term and you pin directly from the results right onto your board.

Take a look at SOCL and see if there are ways to incorporate this new site into your ebook promotion and marketing plan.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.indiesunlimited.com/2013/04/09/tips-visual-social-networking-for-authors/

See on www.indiesunlimited.com

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4 Ways to Immediately Improve Your Book Marketing Efforts | Jane Friedman

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

 

If other authors are like myself, they are always keeping their ears perked up for any creative ways to improve their marketing efforts. It’s a constant and ongoing effort–but one that must be done if we are to see any sales of our books. Another great article by Jane Friedman, and some new ideas to ponder:

1) Use your WEBSITE for hard selling – People don’t normally buy from BUY MY BOOK!! posts. Use social media for relationship building.

2) Brainstorm your MEANINGFUL relationships – Divide the list into 3 groups (Groups A-C) and send different announcements to each one. NOTE: Very few authors do this one.

3) Brainstorm the GATEKEEPERS to your readers – Example: Fitness blogs would be the gatekeeper to your readers if you write exercise books. Can you write a guest post? Contribute in some way?

4) Invest in professional DESIGN and PRESENTATION – This one goes without saying, but one that unfortunately gets left in the dust. Your books are your business–your store. Do people want to come through your front door? Make sure you have: Professional website, book covers, author photo, business cards, tweet avatar, facebook page, etc.

Incorporate these tips into your ebook promotion and marketing, and you will tap into some areas that may bring new readers your way.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://janefriedman.com/2012/05/18/4-ways-to-immediately-improve-your-book-marketing-efforts/

See on janefriedman.com

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“I Wasted $8000 On Kirkus Review Advertising.” An Indie Author’s Story | Successful Self-Publishing

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I wasted $8000 on ads that were never going to do anything for me because display ads don’t work for books. Susie Jenkin’s story

Penelope‘s insight:

 

Be forewarned. This is but one indie author’s story of wasting $8,000 on display advertising for her book! She got ONE response from a huge display ad that she paid for–and that was from a PR agent.

The big publishing houses are going to be relentless in the next few years as they fight back against the self-publishing craze. They have to come up with new ways to make big bucks.

This author brings it down to brass tacks: EGO. You better have your ego in check, and look out for your own best interests. The big publishing houses are only looking for the next almighty dollar, and it’s up to you to make sure it doesn’t come out of your pocket. This very reason is what drove me to set up a company to help authors, in both publishing and promotion of their books in a very cost effective manner.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article:

http://selfpublishingadvice.org/blog/indie-author-says-kirkus-reviews-a-waste/

See on selfpublishingadvice.org

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The Real Value of Social Media | Author Book Promotion

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The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers.

Penelope‘s insight:

 

OK. I think we need to strip out all the hype and nonsense and go back to the basics of what social media is really all about–relationships.

Why did people like to watch the Andy Griffith show? Because we enjoyed watching the relationships and the interactions between these quirky characters! They were authentic and we loved them. People are relational. We still crave and thrive on real relationships–no matter what’s going on in the world around us.

How can we develop our “relationships” with our readers? The same way it’s always been throughout the centuries. Talking with them, interacting with them, finding out what they like and don’t like about our books. Getting to know them!

Think like there is “no box”. How can you engage your readers TODAY? How can you form your own relationships?

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article:

http://www.clickz.com/clickz/column/2253646/the-real-and-hidden-value-of-social-media

See on www.clickz.com

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Upcoming Facebook Changes to Affect Indie Authors

See on Scoop.itEBook Promotion and Marketing

According to Social Media maven Mari Smith, Facebook is about to make changes that will affect indie authors who use the social networking site to promote their books. 

Penelope‘s insight:

 

I don’t usually scoop on this day, but this was a true scooper!

Facebook is holding a press conference next Thursday apparently to unveil an all-new News Feed for both mobile and desktop. Maybe with filtered streams other than Top Stories or most recent? Possibly even a single column Timeline rollout. These include a Photos feed of Facebook and Instagram photos (Think: author photos and book cover photos). Cool!

Also, check out Facebook’s “Graph Search”. Click through to the article to find out how to get your Facebook author page “Graph Search ready”. It is supposed to excite users with thousands of ways to search for things related to our interests and friends.

What could this mean for us authors? Instantaneous updates of our photos to mobile phones and desktops from our FB pages!

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/upcoming-facebook-changes-that-will-affect-indie-authors/

 

See on selfpublishingadvice.org

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Always Writing: All Indie Authors Need to Read This!

See on Scoop.itWriting for Kindle

Penelope‘s insight:

 

I’ve seen lots of changes going on with Amazon, and wasn’t sure what was happening, but this author gives an interesting perspective. He suggests it is not Amazon who is afraid of the success of some indies–but actually the big publishers.

First, the tags disappeared on our books. Of course, we can still “tag” when we set up the book for upload on Amazon. We can set up 7 of them. When on our book page, readers cannot add any tags of their own. 

Then, the “likes” on the books disappeared. Mine came back for a short time, but are gone again. Personally, I think it is fun and interactive to have the “likes” there. Sure, it can be abused but mostly likely is not in most cases.

This last Grammy Awards is a perfect example of how independents are taking over. More than half the awards went to artists who published under their own labels. Even the song of the year has no major label backing.

What are the big publishers afraid of? Little indie publishers selling a few hundred or thousand books–compared to their millions?

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://neilostroff.blogspot.com/2013/02/all-indie-authors-please-read-this.html?spref=tw

See on neilostroff.blogspot.com

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PHILOSBOOKS – Radio Interview with Romance Author Rachel Hanna

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

 

A great example for you of ebook promotion and marketing in action. This post is promoting a radio show focusing on talking with the author and promoting their books.

Not only is a FREE gift offered to everyone who LISTENS, but another FREE gift will be given to anyone who PURCHASES the author’s book.

 This has also been promoted via Blog Talk Radio, Facebook, Linked In, Twitter and Pinterest.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://philosbooks.com/

 

See on philosbooks.com

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5 Simple Steps to Marketing your Blog’s Content with Social Media – Jeff Bullas

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5 Simple Steps to Marketing your Blog’s Content with Social Media.

Penelope‘s insight:

 

Jeff Bullas has shared, in his usual funny way, some very simple but effective tips to share your content with the world.  He states that a blogger needs to develop the skills of a drug dealer, a teacher and a chef. Authors love to write, and they should be writing every day, but we also need to add in a bit of time to promote that writing.

At the very least, you should have a blog (your home for your books), and once you have your blog, you should tie it in to other social media channels to promote.  Here’s a few of the top ones:

 1) FACEBOOK

2) TWITTER 

3) GOOGLE+

4) PINTEREST

5) LINKED IN 

By the way, this is made so much easier with Scoop.It content curation. You can set up the scoops to update your blog, and all your other social media feeds. Also make sure to include an RSS subscription feed, on your blog, so people can keep updated with your content.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.jeffbullas.com/2012/07/03/5-simple-steps-to-marketing-your-blogs-content-with-social-media/

See on www.jeffbullas.com

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Writers’ Tip of the Day: Goodreads for Authors

See on Scoop.itEBook Promotion and Marketing

Goodreads now has 15 million members and the New York Times recently wrote that it is rivalling Amazon for new book discoverability.

 

Penelope‘s insight:

  

Every single published author needs to set up an account on GoodReads. First set up an account as a user and get used to navigating the site. Then, set up your author account. There are millions of hungry book readers that are perusing the site daily to find their next great read. Goodreads loves authors and has a myriad of tools available them. You can for instance:

1) Set up your author PROFILE – Post your pic, bio, books, social media sites, and link in your blog and twitter to post your feeds.

2) Goodreads allows book GIVEAWAYS – You must have a print version of your book–but it can be well worth it. Goodreads allows you to run contests for giveaways of your books. You can amass thousands of new fans this way.

3) Join several GROUPS – You can join groups for like-minded people, and promote your book with the groups. Make sure to read their rules for promotion.

 Even if you have published an e-book only, you can still list it on your author profile, and promote it within your groups.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.marketingprofs.com/articles/2013/10121/17-types-of-content-that-google-will-eat-up?adref=nl021813

See on www.linkedin.com

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Live Radio Interview featuring Author Micki Peluso

Micki Peluso

Micki Peluso

Book: “…And The Whippoorwill Sang”

Profile of Author, Micki Peluso on Shelfari: Click Here

and her contact info:

Facebook Page
Blogspot Page
Twitter Page @MickiPeluso

 A Live! interview will soon be featured by this very talented author on

“Penelope’s Book Chat” on Blog Talk Radio

  February 22 @ 6:30 PM EST

This show will feature an interview with Micki Peluso, the published author of a beautiful and haunting memoir. This book is a tribute to her daughter, Noelle, and is also dedicated to all the children who have lost their lives to a drunken driver.  From book description on Amazon:  “Just when their lives are nearly perfect, tragedy strikes—and the laughter dies. A terrible accident takes place in the placid valley nestled within the Susquehanna Mountains in the town of Williamsport, Pennsylvania. On a country lane just blocks from the family’s hundred year old haunted farmhouse, lives are changed forever. Micki and Butch face the horror every parent fears—awaiting the fate of one of their children. While sitting vigil in the ICU waiting room, Micki traverses the past, as a way of dealing with an inconceivable future.”  Kindle Book on Amazon:

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