Tag Archives: Amazon

Beware Random House’s Ebook Imprints – Forbes | Self-Publishing

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Random House’s ebook-only imprints have come under fire for having predatory and abusive contract terms.

Penelope‘s insight:

 

Another great case made for self-publishing: YOU RETAIN CONTROL and PROFITS and the KNOWLEDGE of the ANALYTICS of your book. Sure, your book may be sitting out on Amazon, or Smashwords, or the i-bookstore, but you can pull it at any time and put it on your own website for sales.

I have heard the same story time and again from friends who have had their books published by one of the big publishers. They sign a contract, which pretty much signs away their rights. They pay out thousands and thousands of dollars for what? The book is published, but that didn’t include any promotion. These authors are kept in the dark about the number of sales, they don’t see royalties, and they are being treated as if they absolutely have no right to know how their books are doing. They are frustrated and discouraged.

Personally, I will stick to self-publishing and my books will remain my sole property.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the original article: http://www.forbes.com/sites/suwcharmananderson/2013/03/10/beware-random-houses-ebook-imprints/

 

See on www.forbes.com

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The Real Value of Social Media | Author Book Promotion

See on Scoop.itEBook Promotion and Marketing

The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers.

Penelope‘s insight:

 

OK. I think we need to strip out all the hype and nonsense and go back to the basics of what social media is really all about–relationships.

Why did people like to watch the Andy Griffith show? Because we enjoyed watching the relationships and the interactions between these quirky characters! They were authentic and we loved them. People are relational. We still crave and thrive on real relationships–no matter what’s going on in the world around us.

How can we develop our “relationships” with our readers? The same way it’s always been throughout the centuries. Talking with them, interacting with them, finding out what they like and don’t like about our books. Getting to know them!

Think like there is “no box”. How can you engage your readers TODAY? How can you form your own relationships?

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article:

http://www.clickz.com/clickz/column/2253646/the-real-and-hidden-value-of-social-media

See on www.clickz.com

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Upcoming Facebook Changes to Affect Indie Authors

See on Scoop.itEBook Promotion and Marketing

According to Social Media maven Mari Smith, Facebook is about to make changes that will affect indie authors who use the social networking site to promote their books. 

Penelope‘s insight:

 

I don’t usually scoop on this day, but this was a true scooper!

Facebook is holding a press conference next Thursday apparently to unveil an all-new News Feed for both mobile and desktop. Maybe with filtered streams other than Top Stories or most recent? Possibly even a single column Timeline rollout. These include a Photos feed of Facebook and Instagram photos (Think: author photos and book cover photos). Cool!

Also, check out Facebook’s “Graph Search”. Click through to the article to find out how to get your Facebook author page “Graph Search ready”. It is supposed to excite users with thousands of ways to search for things related to our interests and friends.

What could this mean for us authors? Instantaneous updates of our photos to mobile phones and desktops from our FB pages!

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/upcoming-facebook-changes-that-will-affect-indie-authors/

 

See on selfpublishingadvice.org

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Always Writing: All Indie Authors Need to Read This!

See on Scoop.itWriting for Kindle

Penelope‘s insight:

 

I’ve seen lots of changes going on with Amazon, and wasn’t sure what was happening, but this author gives an interesting perspective. He suggests it is not Amazon who is afraid of the success of some indies–but actually the big publishers.

First, the tags disappeared on our books. Of course, we can still “tag” when we set up the book for upload on Amazon. We can set up 7 of them. When on our book page, readers cannot add any tags of their own. 

Then, the “likes” on the books disappeared. Mine came back for a short time, but are gone again. Personally, I think it is fun and interactive to have the “likes” there. Sure, it can be abused but mostly likely is not in most cases.

This last Grammy Awards is a perfect example of how independents are taking over. More than half the awards went to artists who published under their own labels. Even the song of the year has no major label backing.

What are the big publishers afraid of? Little indie publishers selling a few hundred or thousand books–compared to their millions?

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://neilostroff.blogspot.com/2013/02/all-indie-authors-please-read-this.html?spref=tw

See on neilostroff.blogspot.com

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Indie Authors: 50 Ways To Reach Your Reader #8: QR Codes | Successful Self-Publishing

See on Scoop.itEBook Promotion and Marketing

How successful self-publishers are using QR codes to boost their readership

 

Penelope‘s insight:

 

QR codes are hot, but most people still don’t have a clue as to what they are–or how to use them for book promotion.

Just think of them like bar codes on grocery store items. When the clerk scans the code with her wand, it brings up all the information about the item. QR codes can be used this same way; (scanned by smartphones) with the exception that you can direct your reader WHEREVER you want them to go.

The software I use to generate my ebooks has a QR code generator built in, which I use on the front cover of my ebooks. It takes people to my website. Some other ideas for authors to use QR codes?

  • In your email signature
  • On a poster at your book signing
  • On your business cardO
  • On a bookmark
  • On your website (perhaps pointing to a sales or squeeze page)
  • On your social mediaOn the back cover of your book to take your reader to another publication

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/how-indie-authors-use-qr-codes/

See on selfpublishingadvice.org

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Serials Can Be Challenging, For Writers and For Amazon – The Digital Reader

See on Scoop.itWriting for Kindle

Penelope‘s insight:

 

Is taking on the challenge of writing “serials” for Amazon right for you and your audience? It can be lucrative, but very tricky. As you are writing your story, you are also posting the chapters for readers to pick up on and pass on to others. 

“50 Shades of Gray” started out as FREE serialized Twilight fan-fic. It then built up its audience over time–and we know the rest of the story.

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://www.the-digital-reader.com/2012/09/19/serials-can-be-challenging-for-writers-and-for-amazon/#.UFz3xY1lRVU

See on www.the-digital-reader.com

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LinkedIn: Promoting Your Book With LinkedIn

See on Scoop.itEBook Promotion and Marketing

There are many things you can do to attract attention to your publication, but promoting effectively with LinkedIn requires specific techniques that are professional without being overly self-promotional.

Penelope‘s insight:

 

OK. Everyone wants to talk about Facebook, Twitter, Pinterest, and Google+ for promotion of your ebooks; but what about forgotten step-child Linked in?

I admit, I was slow to embrace Linked In as a place to promote myself as an author, but I am slowly coming around. 101 Members Worldwide isn’t shabby!

You can not only set up a (FREE) and powerful profile to showcase you and your talents, but you can also list your publications, links, and descriptions to said books in the same location.

There are a myriad of groups to join that will allow you  to promote a link to your newest work. Here’s a sampling of a few: Books and Writers, Writer’s Cafe, Linking and Forwarding on B&N and Facebook. Do a search and find several to join–just don’t spam the group.

This beautiful infographic shows the stats on users of Linked In. LI is used by 69 of the top 100 Fortune 500 companies, and there is a higher trust factor. I think of Linked In in terms of lots of professional business people hanging around the worldwide water cooler.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://amyharrop.com/linkedin-promoting-your-book-with-linkedin/#

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allAfrica.com: Africa – Travel Writing and Africa in the 21st Century

See on Scoop.itWriting for Kindle

allAfrica: African news and information for a global audience

 

Penelope‘s insight:

 

Are you a traveler? Even if you don’t travel to the far reaches of the world, you could write a travel book for Kindle. They are hot, and if you are an international traveler, you could piggyback off the success of HGTV’s “International Homes”. Match the books to their episodes.

People always want to know what is in different parts of the county–and the world. If you’ve traveled to a wonderful, exotic locale, write about it!

Here’s what you can do:

1) Pull out all your PICTURES – People want to SEE what you are talking about! You can easily scan in those pictures to add into your book.

2) Recreate your STORY from your pictures. If you can’t remember a lot of the details, another idea is to create a children’s book from the pics if you snapped lots of animals, flowers, trees and things that kids like.

3) Break down your travel story into a SERIES of books. You can use the same trip, but give each book a different subject, different title, but bundle them together.

Let your imagination run wild. If you are a journaler, even better! Pull out those journals and your pictures, and pore over them to recreate your story–and your book for Kindle.

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

Link to the original article: http://allafrica.com/stories/201302221181.html

 

See on allafrica.com

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Why Women in Their 30s are Winning at Writing Successful eBooks | Womens Digital Online Magazine | VIVMag

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Why Women in Their 30s are Winning at Writing Successful eBooks

 

Penelope‘s insight:

  

This post is mainly directed at women (but men are allowed to read, too!). The meteoric rise of E.L. James and the “50 Shades of Mega Dollars” has caused everyone to sit up and take notice.

What once was an industry dominated by mega publishing houses and powerhouse male thrillers, now has seemed to split wide open and beckoned women to come on in. According to the author, there are 3 reasons why:

1) We have the TECHNOLOGY – Anybody can write an e-book, but marketing it is altogether different, and a highly specific skill.

2) We have the MOTIVATION – Women are looking for ways to supplement their family’s income in this stretched society. When we want to learn how to do something, we put our all into figuring it out.

3) We have the GUTS – You had better have good content, or your efforts are dead in the water. With all the competition out there at Amazon, and the other digital marketplaces, you need to stand out! Women have instinct, and it serves us well in this arena.

I do agree with the author that the “50 Shades” are racy, but I do not agree that they are magnetic. I could hardly finish the first book, and the anemic content definitely did not lead me to want to read the second. This proves the point that magnetic marketing can carry even the worst book to the heights of greatness.

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://vivmag.com/why-women-in-their-30s-are-winning-at-writing-successful-ebooks

See on vivmag.com

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Live Radio Interview featuring Author Micki Peluso

Micki Peluso

Micki Peluso

Book: “…And The Whippoorwill Sang”

Profile of Author, Micki Peluso on Shelfari: Click Here

and her contact info:

Facebook Page
Blogspot Page
Twitter Page @MickiPeluso

 A Live! interview will soon be featured by this very talented author on

“Penelope’s Book Chat” on Blog Talk Radio

  February 22 @ 6:30 PM EST

This show will feature an interview with Micki Peluso, the published author of a beautiful and haunting memoir. This book is a tribute to her daughter, Noelle, and is also dedicated to all the children who have lost their lives to a drunken driver.  From book description on Amazon:  “Just when their lives are nearly perfect, tragedy strikes—and the laughter dies. A terrible accident takes place in the placid valley nestled within the Susquehanna Mountains in the town of Williamsport, Pennsylvania. On a country lane just blocks from the family’s hundred year old haunted farmhouse, lives are changed forever. Micki and Butch face the horror every parent fears—awaiting the fate of one of their children. While sitting vigil in the ICU waiting room, Micki traverses the past, as a way of dealing with an inconceivable future.”  Kindle Book on Amazon:

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