Tag Archives: Amazon

Richard Branson’s 7 Secrets To Social Media | CEO.com

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

When Richard Branson speaks, multitudes of people listen. An article on “7 Secrets to using social media” from the CEO of Virgin? I could not resist peeking at the article to see what Richard does that might help authors in their ebook promotion.

Here’s a tiny taste of his “7 Secrets” to social media stardom:

1) He’s actually ON social media (He wants to communicate)

2) He tweets HIMSELF (he actually enjoys it)

3) He ASKS questions (people want to be heard)

4) He ANSWERS questions (his followers love him for it)

5) He TRAINS employees to be socially savvy

6) He relishes new OPPORTUNITIES (he’s adventurous)

7) He lives by the mantra ” Be AUTHENTIC and ORGANIC.”

The lessons to be learned from this? Your readers want to hear from YOU! They want to know your struggles, your joys, your fears, your successes, your failures. It truly does not take that much time if you incorporate a little time for communication into your day. Find ways to be a socially savvy author and find your fans!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.ceo.com/marketing/richard-bransons-7-secrets-to-social-media/#ceoid=nlel246

 

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SOCL – Visual Social Networking for Authors (or Anyone)

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Pinterest versus Socl? Well, I really don’t think so. Pinterest is a huge monster – third largest social network in the world – and it’s humming with activity.

 

Penelope‘s insight:

 

Do you pin your books to Pinterest? If not, you should start–since it is the third largest social network in the world! I pin all my books on a couple of different boards, and I also have several other Pinterest boards relating to all things self-publishing. Pinterest requires you to find the pins and set them up attractively so that others will grab them and pin away!

There is a lesser known, but up and coming new visual network called SOCL. This article discusses this new social site that I hadn’t yet heard of–another ebook promotion angle worth checking into.

SOCL could work as another free visual site for exposure of your books to the world. Socl is the new guy in town, and a little more limited because users can only post what they can find on the search engine Bing. Advantages? Fast and easy to create your board. Just type in your search term and you pin directly from the results right onto your board.

Take a look at SOCL and see if there are ways to incorporate this new site into your ebook promotion and marketing plan.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.indiesunlimited.com/2013/04/09/tips-visual-social-networking-for-authors/

See on www.indiesunlimited.com

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15 Common Grammar Mistakes – Writing and Editing

See on Scoop.itWriting “Rightly”

 

Penelope‘s insight:

This fun and informative infographic sums up several of my pet peeves. If you are going to write–then please learn proper grammar! When I am reading and encounter glaring grammatical errors, I just close up the book and put it away.

 It does take some practice, but this very important part of writing can be accomplished. If I see one more YOUR for YOU’RE or  IT’S for ITS, I think I will just scream!

This graphic can be printed out and tacked up on your wall for easy viewing and consulting while writing. Enjoy!

***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original infographic: http://writerswrite1.wordpress.com/2013/04/09/15-common-grammar-mistakes/

 

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How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies

See on Scoop.itWriting for Kindle

Who will be the JK Rowling of self-publishing? Better still: who will be the legions who make an extra $1,000-$1,000,000 per year?

Penelope‘s insight:

 

Do indie authors have even the remotest of chances to become the next $1,000,000 success story? The answer is YES! This guest post on the blog of Tim Ferriss of the “4 Hour Body” and “4 Hour Work Week” has a wealth of information on selling ebooks in this new age of publishing.

Here’s a preview of what you will learn:

 o Why did best-selling Author Barry Eisler turn down a $500,000 offer from his publisher in favor of publishing his own books?

 o Why is Amazon now selling more ebooks than printed books?

 o How can you figure out what niche to choose in to publish your book?

 o How do you go about creating your ebook?

 o What about formatting and designing a cover?

 o What to do about marketing and promotion of your ebook?

 o What is the best price point for your ebook?

If you’ve given up writing an ebook for fear of the competition, read this article and start your planning today. The soon you get started, the sooner you could also have a successful book topping the Amazon charts. 

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

Link to the original article: http://www.fourhourworkweek.com/blog/2013/04/04/how-to-make-1000000-selling-e-books-tactics-and-case-studies/

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Hugh Howey: Self-publishing is the future — and great for writers

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“Books have changed forever, and that’s good. Writers will find readers and make more money going it alone, like me.”

Penelope‘s insight:

 

Hugh Howey wanted to find out if there were other success stories out there when he posed a question on the Kindle Boards. He started a thread entitled “The Self Published Authors I Want to Hear From.” He wanted to find those making $100 to $500 a month. He had a sneaking suspicion that there were many. He said that every response he received started with a variation of: “I’m actually making a lot more than that.”

 How about these stories:

o JAN STRNAD, a 62-year-old educator hoping to retire in four years. In 2012, he made $11,406.31 from his work.  He now makes around $2,000 a month.

o ROBERT J. CRANE, His monthly income had gone from $110.29 in June to $13,000+ in November.

o RACHEL SCHURIG has sold 100,000 e-books and made 6 figures last year.

o RICK GUALTIERI cleared over $25,000 in 2012 from his writing.

o AMANDA BRICE writes teen mysteries and adult romantic comedies in her spare time. She averages $750 a month with her work.

Do you have story inside of you just waiting to be heard? Never has there been such a time in history that doors to publishing success are flung as wide open as they are today. Just think–if you start your writing today, you could be the next self-publishing success story tomorrow!

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

Link to the original article: http://www.salon.com/2013/04/04/hugh_howey_self_publishing_is_the_future_and_great_for_writers/

 

 

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5 Things Beginners Need to Know About E-Book Publishing | Jane Friedman

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Penelope‘s insight:

 

Let’s head back to the basics for new students to the ebook publishing market. There are a few tips that will at least bring you up to speed with the self-publishing lingo that you may hear tossed about. These 5 things have remained fairly constant and will give you a head start on your own “Writing for Kindle” or other platforms.

1) Ebook publishing and DISTRIBUTION SERVICES (Amazon’s Kindle Direct Publishing, Barnes & Noble Nook, Smashwords, etc.) are NONEXCLUSIVE and do not take any rights to your work. You can take it up and down, revise/update and change your price at any time)

2) There are SINGLE/MULTIPLE distribution services, which can be used in tandem (Smashwords, Bookbaby, FastPencil will distribute to multiple e-reading devices. Amazon’s KDP (Kindle) is a single-device publishing service.

3) Successful ebooks require excellent COVER DESIGN (Prices for novels typically run from .99 to 2.99)

4) Amazon royalties favor PRICING between $2.99-$9.99 (70% royalty at the 2.99-9.99, and 30% above 9.99)

5) Calibre is a free EBOOK CONVERSION SOFTWARE widely used to output ebook files from many types of sources. I personally like software called KBG (Kindle Book Generator) that will create a PDF of your book and all files necessary to publish to all platforms) Resource #3 on http://PhilosBooks.com/Resources

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 

Link to the original article:http://janefriedman.com/2011/08/09/5-things-beginners-need-to-know-about-e-book-publishing/

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Ebook Promotion — What’s Working at Amazon in 2013? | Self-Publishing

See on Scoop.itEBook Promotion and Marketing

Amazon isn’t the only place to sell your ebooks, and I’ve had some luck with Apple and Kobo of late, but it remains the big dog in the house.”

Penelope‘s insight:

 

There are so many ways to market our ebooks, and authors are always trying to decipher how to make sales in the ways of “least resistance”. Not that we are a lazy bunch–quite the opposite–we are just overwhelmed with choices.

 This excellent article sums up what the writer feels first is “Not Working at Amazon” anymore, then she tells what “Is Working”.

 Let us sum up what is NOT WORKING well anymore:

1) TAGGING (Amazon got rid of the keywords on the book page)

2)  “Post-Free” KDP SELECT BOUNCE (It’s not as good as it used to be)

3)  Using AUTHOR NAMES in your book descriptions

4)  KEYWORDS in the TITLE fields (Amazon is cracking down)

5)  BIG VENUES for advertising your ebooks (Amazon again cracking down)

 Is anything working? Let’s sum up what MIGHT BE WORKING:

1)  Putting out your WORK FREE on the net, and put it out EVERYWHERE

2)  ADVERTISE where it is effective (Bookbub and Goodreads)

3)  WRITE more books! (Best marketing you can do)

 

Think “Whole Series” or “Multiple Series” so readers will buy more from you!

Hope this sparks some great ideas for you in your own marketing campaign. Happy book selling!

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 

Link to the original article: http://www.lindsayburoker.com/amazon-kindle-sales/book-promotion-whats-working-at-amazon/

See on www.lindsayburoker.com

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The Self-Pubbed Writer Who Wrote the Next Great Sci-Fi Saga

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You can also listen to this article. When bookstore employee and indie author Hugh Howey published his short story “Wool” as a 99-cent e-book on Amazon in July of 2011, he wasn’t banking on the story transforming his career.

 

Penelope‘s insight:

  

I’m in the middle of reading the wildly successful “Wool” permanent free book that sits out on Amazon. Sci-fi fan, I am not, but the story is intriguing. Bookstore employee and indie author, Hugh Howey had no idea that publishing his short story out on the web would completely change his life. He had written nothing else after this one, but fans reached out to him to finish his futuristic short story to satisfy their desire for more work from this author.

As Wool opens, Holston, the sheriff of the silo is being sent to “cleaning,” a punishment that takes him to the toxic surface to scrub the sensors that project a view of the world above to the silo below. The description of the view is one of the only clues Howey provides about the world before the silo was created. It’s a “familiar and rotting skyline” in which “ancient glass and steel stood distantly where people, it was suspected, had once lived aboveground.”

 By reaching out to Howey and leaving reviews that asked for more, fans helped conjure the fictional world that has come to mean so much to them. And through the power of self-publishing and social media, Howey converted interest in the first story into dedicated fandom and hundreds of thousands of e-book sales. Self-publishers can always learn from studying what is currently working, and tweak it to fit into their own self-publishing.

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 

Link to the original article: http://www.slate.com/articles/arts/books/2013/03/hugh_howey_and_wool_how_the_self_pubbed_sci_fi_writer_relates_to_fans.2.html

 

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A Map to Get Out of Writer’s Block

See on Scoop.itWriting for Kindle

If you’re a writer, chances are you’ve experienced writer’s block. Consider this the map that will outline your escape route.

 

Penelope‘s insight:

 

What a great tool to keep handy when you just can’t write any more and you are not sure of the reason. Personally, I’m going to print this out and keep it close by when I:

o Just don’t know what to do with my character

o My plot has lost its ooomph

o The story just feels a bit stale, or

o I’ve lost my way

 This excellent infographic will give you a route to choose, depending upon your writing issue. Try it the next time you end up in a writing dilemma.

 

 ***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original article and the full interview: http://nybookeditors.com/book-editing-copy-editing-proofreading-self-publishing-blog/2013/3/12/a-map-to-get-out-of-writers-block#sthash.rQ3VMP3M.Yk0iki6b.dpbs

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“I Wasted $8000 On Kirkus Review Advertising.” An Indie Author’s Story | Successful Self-Publishing

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I wasted $8000 on ads that were never going to do anything for me because display ads don’t work for books. Susie Jenkin’s story

Penelope‘s insight:

 

Be forewarned. This is but one indie author’s story of wasting $8,000 on display advertising for her book! She got ONE response from a huge display ad that she paid for–and that was from a PR agent.

The big publishing houses are going to be relentless in the next few years as they fight back against the self-publishing craze. They have to come up with new ways to make big bucks.

This author brings it down to brass tacks: EGO. You better have your ego in check, and look out for your own best interests. The big publishing houses are only looking for the next almighty dollar, and it’s up to you to make sure it doesn’t come out of your pocket. This very reason is what drove me to set up a company to help authors, in both publishing and promotion of their books in a very cost effective manner.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article:

http://selfpublishingadvice.org/blog/indie-author-says-kirkus-reviews-a-waste/

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