Survey: Nearly 4 in 10 Women Have Decreased or Stopped Using Social Media

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Remember the Roman Empire? It was the most influential force in the world. The place everyone wanted to be. The center of all news, art, com (Market research is beginning to show women decreasing or cutting off their use of #social media.

Penelope‘s insight:


This is an interesting article to me. Whether this trend continues of women decreasing or stopping their social media use remains to be seem.

An interesting statistic: A higher percentage of “defectors” fall into the 18-24 age range, which puts social networks with a younger population at a higher risk for losing valuable members. These sites include Instagram, YouTube and Pinterest.

If your books are targeting specific niches for women, you may need to tweak your marketing efforts. Are we ever going back to print advertising? I don’t think so. But newer marketing methods are always evolving, so we need to keep our finger of the pulse of women–some of the biggest consumers.


***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

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