These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
Here’s the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu
Your stories are more than entertainment — they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.
The author’s tips are solid — but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!