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The Challenge of Getting Visibility on Facebook [infographic]

See on Scoop.itEBook Promotion and Marketing

Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on [..] on Denise Wakeman – Online Visibility Expert…

Penelope‘s insight:

 

A quick view of this excellent infographic tells me that if we are promoting ourselves and our books on Facebook, pictures win the day!

Think about how you can use the information to your advantage: 

 1)  PICTURES of your books

 2)  PICTURES of yourself

 3)  Find some free PICTURES to accompany any posts you make on your timeline with some insights from you.

 4)  Consider spending a small amount of $$ per month promoting KEY posts.

 The possibilities are endless!

 

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://denisewakeman.com/marketing-with-facebook/visibility-on-facebook-infographic/

 

 

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20 Quotes to inspire and motivate you to write

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Writer needs lots of inspiration and motivation. I myself struggle finding motivation and inspiration sometimes…

Penelope‘s insight:

 

Ah…motivational writing quotes. Like a soothing tonic for our weary and depleted writing souls. I have little flip books throughout the house with many different types of quotes. I realized I need one for writing, too. Who doesn’t need a shot of some motivating and encouraging words from ones who have been there and done that? I know I do.

Feast your eyes on a few of the 20, and check out the article for more writing boosters.

“You don’t write because you want something. You write because you have something to say.” F. Scott Fitzgerald

“We are all apprentices in a craft where no one ever becomes a master.” Ernest Hemingway

“If you wish to be a writer, write.” Epictetus

“I write from my soul. This is the reason that critics don’t hurt me, because it is me. If it was not me, if I was pretending to be someone else, then this could unbalance my world, but I know who I am.”
Paulo Coelho

“If you want to tell people the truth, make them laugh, otherwise they’ll kill you” Oscar Wilde

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://www.tenaciouswriter.com/20-quotes-to-inspire-and-motivate-you-to-write.html

 

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21 Warning Signs You’re Becoming a Social Media Snob

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Ever think you might be starting to take social media a little too seriously? Sure, it started out innocently enough….

Penelope‘s insight:

 

How about a little funny for your Monday? 😀

Social Media should be used for what it was intended for, namely as a TOOL to reach out to your readers. That’s it!

This article is a funny and quirky take on what has most likely become a serious problem. That is, when we take ourselves too seriously as authors and become social media snobs.

Check yourself if you:

 1) start counting your retweets. uh oh, or

2) you share quotes just to get a little attention! -Albert Einstein, or

3) you refuse to send out tweets about your books because that would be beneath you!

Read the article and have a chuckle, but adjust your thinking if you find yourself slipping into tweeting snobbery. Oh, have a great #Monday! 😉

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://www.copyblogger.com/social-media-snob/

 

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Ten Qualities You Must Have To Succeed As An Indie Author | Successful Self-Publishing

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Should I Self-Publish? This is a question we’re regularly asked at ALLi by writers of all kinds, beginners and experienced. The answer, as is the answer to so many writerly questions is: it depends.

Penelope‘s insight: 

Let me bluntly say right now: “Being your own publisher is not for the faint of heart”. You must be a special breed of person if you plan on writing your own books–and self-publishing them. You are basically doing two separate jobs.

I liken “indie authors” to the pioneers of old. We are blazing new trails for others to follow. If you want to be one of the “pioneers of new”, you’d better check your temperament to see if you possess some or all of the 10 qualities highlighted in this excellent article. I’ve highlighted 3 of them here: 

 1) POSITIVE – You had better have a positive attitude, because you’re not going to have a boss hovering over you, telling you everything is going to be alright!

 2) BRAVE – We indies thrive on risk. We are idea people. We risk our money, confidence, and reputation before the first dime comes in.

 3) HARDWORKING – We think nothing of putting in 16 hour days. We’ve got energy, and we channel it into the future we are creating for ourselves. We educate ourselves on all aspects of self-publishing. We are not dummies and not easily taken to the cleaners.

Peruse the full article for the remaining 7 suggestions, and see if you are also one of the “pioneers of new”.

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://selfpublishingadvice.org/blog/10-must-have-qualities-to-succeed-as-indie-author

 

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Be Positive: Why Your Social Media Persona Really Does Matter

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Be Positive: Why Your Social Media Persona Really Does Matter, part of the Be Positive series by Peg Fitzpatrick

Penelope‘s insight: 

This post really resonates with me, as I believe everything we we want to accomplish in this life is enhanced by RELATIONSHIP BUILDING–no matter where it happens. 

As an author, you need to be concerned with how you come across with your readers on each of your social media platforms. 

When readers search you out do you come across as postive, interesting, and helpful? It really doesn’t take much to interact with your readers. Come out of your shells and talk to them. They are people just like you.

Just make sure you do it with a SMILE!  😀

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://pegfitzpatrick.com/2013/01/14/be-positive-why-your-social-media-persona-really-does-matter

 

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Bookstore Survival: Can we help?

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Joanna’s Morning Links post today included a link to a Mike Shatzkin article about the future of Barnes & Noble.”

Penelope‘s insight: 

Is the lesson of: “Price your books cheaply” that we have learned from Amazon, going to contribute to the further demise of bookstores as we know them?W

hat does this mean for publishers, authors and major retail booksellers? We’ve already seen Borders book stores shut down. Is it because they can’t compete with the .99 cent ebooks provided by Amazon?

It will be very telling in the next few years if there are more casualties of brick-and-mortar stores. We still need quality places to meet and read those books–whether printed or digital.

 *****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://www.teleread.com/books/bookstore-survival-can-we-help

 

 

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How to Time Your Social Media Updates

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Penelope‘s insight:

Authors! If you are promoting your books and taking the time to twitter and pin, why not make sure your words are reaching the largest audience possible–for the greatest impact?

This article is a great eye-opener for me, and reiterates that there are good, better and best times for tweeting. What is your target audience for your books? Are they in school? At work? At home? When, exactly would they be checking their social media updates?

Think about a few little tweaks you can make to time your updates to your reading audience, so your words will not just be echoing in the wilderness.

Here’s some guidlines that you can put into practice right away:

  • Make posts and tweets at daytime, especially between 1 p.m. to 3 p.m (EST) on week days. These are the hours when your tweets receive maximum impressions.
  • Make posts over the lunch hour when many social network users have time to look at their social network platforms. Before school (4 a.m to 7 a.m EST).
  • Time of arrival at work.
  • At the end of business days

You may also want to run some tests to see when your tweets garner the most reactions, and try to post the same message multiple times. Test different types of content. You can create several different Twitter channels to send out different messages. Remember–timing is important for your social media marketing to have an impact on your audience.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://blog.insideview.com/2013/02/06/how-to-time-your-social-media-updates/#comment-18331

 

 

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An Excerpt from Creating Compelling Openings Part II by Richard Goodman at Gotham Writers’ Workshops and WritingClasses.com

See on Scoop.itWriting “Rightly”

Billy Wilder: 10 Screenwriting Tips

Penelope‘s insight:

 

This is Part II of “Creating Compelling Openings” from The Gotham Writers’ Workshop.  I enjoy critiqueing various opening lines in stories and seeing what works and what doesn’t. If you can create a compelling “hook” right at the onset of your tale, you will bring the reader into your world and he/she will be drawn into your written world.

Here are a couple of my favorites:

“He saw her from the bottom of the stairs. Before she saw him.”

Wow. Can’t you just feel the tension in that one from  Robert Frost’s “Home Burial”?

How about the infamous Ernest Hemingway? His justly-famous short story, “A Clean, Well-Lighted Place” begins this way:

“It was late and every one had left the café except an old man who sat in the shadow the leaves of the tree made against the electric light. In the day time the street was dusty, but at night the dew settled the dust and the old man liked to sit late because he was deaf and now at night it was quiet and he felt the difference.”

 A beginning can indicate what we should be looking for, be prepared to think about, and to see in a story. How we should focus our attention. Read the entire article for some additional story openings that will leave you wanting for more.

 *****This review was written by Penelope Silvers for her curated content on “Writing Rightly”*****

 Link to the original article: http://www.writingclasses.com/FacultyBios/facultyArticleByInstructor.php?ArticleID=111

 

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Social Media: 5 Identifiers to Strengthen Your Brand

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Today’s post is courtesy of Suzan Czajkowski, M.A., founder and owner of the online marketing and communication firm MyCommCoach.

 

Penelope‘s insight:

Strengthen your brand, your books, and yourself as an author using social media!

Here are a few new tactics I haven’t yet seen–simple yet highly effective.

From customizing your URL, to using consistent visuals and including your website link. It could help to have a second set of eyes to give you honest feedback about what they see when they look at your author brand.

Authors love to write, but when it comes to the specialty of promoting, we often don’t think through all the little nuances that will strengthen our brand in the eyes of our readers.

These are quick tweaks that are easy to implement.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://smpsboston.wordpress.com/2013/01/22/social-media-5-identifiers-to-strengthen-your-brand/?goback=.gde_1773264_member_207084845

 

 

 

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Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books.

See on Scoop.itWriting for Kindle

Penelope‘s insight:

 

Help is on the way for those authors with books languishing on the shelves of forgotten books at Amazon. It is amazing how many writers think they can write the book, get it published, and then sit back and wait for the profits to start rolling in. It’s not quite that easy.

 There is hope, however, even for those slow selling or non-selling books. Run down this article’s list of excellent suggestions and see if you are optimizing your book for sales!

 1) Make your book available as an EBOOK – Some readers will still buy the hard or soft cover, but many are opting to find books for Kindle

 2) Professionally designed COVER – People still buy with their “eyes”. Picture your cover as a thumbnail, and put yourself in the buyer’s shoes when viewing it amongst a long list of other books.

 3) Professionally EDITED book – It is very difficult to critique our own work. If possible, get a professional editor or work with a book group that will critique your work.

 4) Correct CATEGORIES in the e-book store – What is your book about? Double check and make sure it is listed in the right genres for the subject matter. This small tweak could net quite a few more sales for you.

 5) Optimize your SALES page – Use it as it is intended. This is why it is called a “sales” page. Make sure there are no misspellings or improper grammar. Do you have hook that draws the reader in?

 There are four more thought-provoking points, and the final word is: being an author is not a get rich quick scheme, and you must work your butt off! Are you up for the challenge?

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.thecreativepenn.com/2012/10/12/help-my-book-isnt-selling

 

 

 

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