Category Archives: Promotional Methods

Social Media

The Shift to Visual Social Media – 6 Tips for Business [Infographic] | Socially Sorted

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Our focus has shifted from Social Media to Visual Social Media. This infographic shows 6 ways to leverage the power of visual marketing in your business. 

Penelope‘s insight:
 

Has there been a tectonic shift from Plain Jane social medial to stunning VISUAL social media? I can only speak for myself when I say that I love looking at visual aids. I loved it in high school (what a refreshing change from a boring history lecture) and I love it as an adult. If I can learn something by glancing at a picture in a few seconds vs. reading a big, long article, I’m all in! Plus, this could explain the popularity of the new social media star–Pinterest.

How about this stat: In 2012 alone, we have seen You Tube pass 4 BILLION Daily Video Views and Pinterest became the 4TH LARGEST driver of traffic WORLDWIDE!

Here are 6 Easy Actionable Tips for leveraging the power of visual marketing for greater reach and engagement with your readers.

 1) SHOW, don’t tell (if possible) This includes pictures, images, infographics, videos, graphics, slideshows and animations.

 2) Create ORIGINAL, visual content (take pictures of you and your books, create some new images using quotes, checklists, tutorials, infographics, videos, slideshare presentations!)

 3) SHOWcase the Story of you and your books (Images = Emotion and Connection)

 4) CROWDsource Visual Content (ask your network to help you out)

 5) ADD back the Words (sometimes a picture needs explaining)

 6) MIX it up! (overlay text on photos, tweet, pin, facebook) Go back to tip #2 for advice on how to do this.

 There is a beautiful infographic in the article, as well as quite a few examples and the explanations that you can pull from on how to create your very own visual social media for your author platform.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic

 

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20 Examples of Great Facebook Fan Pages

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Marketers are becoming more and more interested measuring the ROI of social media.

 

Penelope‘s insight:
 

 Do you need to create a Facebook Fan page for your promotion of your author name and your books? Take a cue from some of the best. Here’s a great article on 20 examples of Great FB Fan Pages that you can pull from. Why not mimic something that works? See if you can pick up a tip or two for yourself. At the very least, create your fan page so you have that LIKE button available! Your fans may not want to leave a comment, but will click on “Like” button every time!

 Here’s a few of them and my first impressions:

 1) SKITTLES – Beautiful, eye-catching colors, “Like” button clearly displayed, a contest which racked up 1,000’s of views on You Tube!

 2) MCDONALDS – Food at the top (yum), and a contest featuring “short” and “quick” mental games that encourages fans to share their scores with friends– thus promoting VIRAL sharing.

 3) DORITOS – Uses their Fan page to promote their commercials (other content), and fans’ commercials (hilarious and viral producing)

 4) VICTORIA’S SECRET – Sexy women in bras, and access to their i-pad and i-phone apps for sexy “anytime” and “anywhere”. Need I say more?

 There are 16 other really stand-out facebook fan pages in this article, so take a look at the full article for more great tips you can use for your very own fan page.

  

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://blog.hubspot.com/blog/tabid/6307/bid/9469/20-Examples-of-Great-Facebook-Fan-Pages.aspx

 

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What is an “Author Platform” and Why Do You Need One Now?

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The phrase

Penelope‘s insight:

Take a little time out of your busy schedule today to head on over to Amazon and at the top of the page next to “Search” use the drop down arrow to look at the “Books” section, and then do the same again for “Kindle Store”. If you are a writer, and this does not convince you that you need an author platform, I don’t know what will!

There are thousands and thousands of books that are all vying for the reader’s attention. How are you, one person, going to grab the attention of the people that are your very own readers? After all, there are people in this world, “your tribe” (as Seth Godin calls them) that will clamour to read each and every single book you put out.

A few simple questions to ask yourself from “The Creative Penn” (thanks, Joanna) to get your promotional juices flowing.

1) Are you already FAMOUS? – Most of us are not Angelina Jolies (darn), so we must get the word out about our books. You may already be famous in some type of niche. Use your name in that niche to get the word out!

2) Do you have a SPEAKING platform? – This is a great way to get over shyness–ASAP! Think about all of your local Chamber of Commerces, Rotary Clubs, Women’s Business Networks. They are all looking for interesting speakers. You could even set up your own “event” at your local library and have it promoted by your local press.

3) At the very least, set yourself up a FACEBOOK page and a TWITTER account and get to posting and tweeting. Make sure to post a picture of yourself so your fans will see what you look like, and try to post pictures on your Facebook page when posting content. Nothing draws attention like a funny picture.

  

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.thecreativepenn.com/2009/06/26/author-platform

 

 

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How to Avoid Losing Social Media Followers

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How to Avoid Losing Social Media Followers 

Penelope‘s insight:
 

Are your followers “stuffed” from overconsumption of your Tweets and Facebook posts?  There is something to the old adage, “too much of a good thing……”

 If you are losing followers and not sure why, think about how much you are feeding them at the social media table. Is it always “BUY MY BOOK!” “CHECK OUT MY BOOK!” “READ MY BOOK!” Are you doling out tiny bites of delectable morsels, or force feeding them globs of unsavory mash?

 Interesting article on this subject, and these points sum it up:

 1) What type of CONTENT am I posting? – Is it newsworthy, thought-provoking or refurbished?

 2) How OFTEN am I posting? – More tweeting does not endear your to your followers. Let your guests savor what you do post. Make sure you are only bringing out the best.

 3) Is my Social Media limited to ONE SITE? – Take a look at the different social media possibilities other than Twitter and Facebook. Pinterest is my new favorite. Also check out LinkedIn, Google+ and Instagram.

 Invite your followers to your social media table, bring out the appetizers, and the salads, but don’t gorge them on your main course.

 

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.brandingpersonality.com/how-to-avoid-losing-social-media-followers

 

See on www.brandingpersonality.com

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How to Use Social Media Marketing For Your B2B Marketing

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Penelope‘s insight:

 This is a very short article that stresses the importance of social media for your marketing. If you are an author and marketing yourself and your books, before you dip your toe into the social media water, at the very least you need your very own website or blog.

 Many people become paralyzed when thinking of setting up a website or blog. If this describes you, the simplest way to start out is with FREE. Go to WordPress.com or Blogspot.com and set yourself up a free one to get started. Once you get the hang of it, you can always move the information over to a paid doman of your choosing.

 Both of these sites make it extremely easy to get started. You just need to fill out a simple form with your e-mail and user name, and the name you choose for your blog.  If you can get a blog in your author name, do it! You can always add in numbers if the name is not available. Only lower case letters and numbers are allowed. Another option would be to type in your name with the word “Author” at the end.

 So, if you are at wordpress.com and looking for a name for your blog, try this:

 YourName.wordpress.com, -OR-

 YourName12.wordpress.com – OR-

 YourNameAuthor.wordpress.com, -OR-

 PenName.wordpress.com

You should be able to find an available name with those 4 choices. At wordpress, if you don’t want the wordpress.com at the end, you have choices to purchase the .com, .net, .me, or .org extensions. Your .com would be the best, and it is only $18/year.

 If you still scared about setting it up yourself, head on over to Fiverr.com. There and many talented individuals over at that wonderful outsourcing site that will set you up your very own site for $5! A modest investment that will heap huge rewards.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.stumbleupon.com/su/3jOfAB/www.coimbatoresocialmedia.com/how-to-use-social-media-marketing-for-your-b2b-marketing

 

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3 Things You Can Learn From The Wonderfully Odd Simplicity of Pabst Blue Ribbon’s Social Media Strategy

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In any discussion of the masters of B2C social media, the usual suspects—Zappos, Ford, Starbucks, Dell, Coca Cola—are most often touted. There is, however, one …

 

Penelope‘s insight:
 

What can beer teach authors about social media strategy? Specifically, the long lasting Pabst Blue Ribbon?

 I love small, short lists that I can remember and this post is no exception. Here’s a quick lesson in 3 things we can learn from Pabst’s oddly simplistic Social Media Strategy:

 1) Don’t OVERTHINK it! – Pabst tweets no more than a few words, accompanied b a single photo. “It’s about to be a party”, “Friday Night”, “Merry Pabstmas”, or just “Party tip: Beer”.

 It is still true that a picture can be worth a 1,000 words. Adapt this strategy to your books.

 2) Have a CONSISTENT voice – Pabst is considered carefree and reflective. Find your voice and use it consistently.

 What is your author voice? What do you want to say to your readers?
 

3) Know your AUDIENCE – Pabst understands theirs. They turn their FB page into a whooping Pabst party instead of the usual contests, and promoting new products.
 

The lesson here? Have fun–engage your readers and give them a fun time, too!  Brainstorm this strategy and figure out a way you, as an author, can give them a Pabst Blue Ribbon experience with your books! 😉

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 

Link to the original article: http://www.slingshotseo.com/blog/3-things-you-can-learn-from-the-wonderfully-odd-simplicity-of-pabst-blue-ribbons-social-media

 

 

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Social Media Is Word Of Mouse Marketing

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Social media is a completely unique, relationship based marketing venue that is more similar to real world, offline networking then it is to digital marketing. The age-old term “word of mouth…

 

Penelope‘s insight:

“Word of Mouse” Marketing is the new term that could be applied to social media marketing. One single click is all it takes to share a story, negative or positive, to the world.

 WOM marketing provides authors the ability, at the click of a mouse, to connect with our audience at the speed of light unforeseen in the time of Twain, Dumas, or Hemingway. These authors had to rely on the slow train of word-of-mouth marketing, whereas we can now reach out to hundreds and thousands who may share–to reach millions!

 Despite being able to connect with readers–at our discretion–in all parts of the world, some of the old rules still apply.

 1) Be COOL and make sure the content you post is unique!

 2) Have CONVERSATIONS and actually talk to people. Let YOU shine through.

 3) Establish RELATIONSHIPS. People still buy from people they like. This has not changed through the ages.

 Know thy mouse–remember the rules–and choose wisely.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://bundlepost.wordpress.com/2013/01/17/social-media-is-word-of-mouse-marketing

 

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Tips on how to use twitter for product promotion – Articles | Incion

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This article talks about 7 Tips on How to Use Twitter for Product Promotion.

 

Penelope‘s insight:

Social Media is key in promoting your books. As an author, we would just love to sit in our little writing dens, just pouring our thoughts out onto the page, but it takes more than that in this new age.

 7 Quick Tips will give you some insight on how you can use the powerful features of Twitter to promote your books. People want to get to know you, the author, and want to hear what you have to say–even if it is only 140 characters!

 1) Start with Your Name   (think of a name that represents you or your products, which would be your books)

2) Stay active tweeting   (not weekly, but daily)

3) Link your accounts   (link to other social media and RSS feeds)

4) Become a resource and teach!   (people want to learn–not just be sold to)

5) Listen and respond   (people like to interact and feel they are important)

6) Be direct  (share facts, ask questions, link to website)

7) Make special offers  (twitter users love contests–tell them when your books go FREE!)

 Use twitter generously, teach, engage, respond, don’t abuse and you will see major upticks in your book sales. Guaranteed!

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.blog.incion.com/SocialMedia/tips-on-how-to-use-twitter-for-product-promotion

 

See on www.blog.incion.com

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4 Reasons Why your Facebook Page Sucks | Jeffbullas’s Blog

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It has been one year since you launched your Facebook page and you still have very low number of likes but most importantly none of your fans is talking about your brand. The reality?

 

Penelope‘s insight:

Want to use Facebook to promote your books? It better have content to draw people in! I love this post by Jeff Bullas, which gives us some great strategies that we use NOW. Why does your Facebook page suck? Maybe you have a problem in 1 of 4 areas:

 1) No social media strategy (What is the goal of your page?)

 2) No updated content (No new posts, no new visitors)

 3) Your content is boring (Yawn…. Be Creative!)

 4) You do not post any photos (People love pictures they can repost – ‘Nuff said!)

 Pick one or more of these tips and take your Facebook page from suck to Super!

  

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.jeffbullas.com/2012/12/17/4-reasons-why-your-facebook-page-sucks

 

See on www.jeffbullas.com

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50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing

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Indie authors often don’t think about building a good e-mail database but an accurate and comprehensive database is a very valuable commodity.

 

Penelope‘s insight:
 

Indie Authors should consider creating a database of readers who will look forward to your e-mails. Social Media (Facebook and Twitter) could disappear tomorrow, but you will still have your database close by. How to do this? 

Create an opt-in or sign up form on your website or blog so your website visitors can subscribe easily. Make this very visible on all pages of your site with compelling ad copy to invite people to sign in. Remember to have an opt-out option as well. Sign up with a well-known email autoresponder service provider. What do you say other than, “BUY my book”?

Here are some ideas as to what you can send to your readers:

 *  “Behind-the-scenes” reports of your experience with the publishing process (you could create videos)

*  Your creative process (what makes you tick?)

*  Tips about writing or publishing or anything related to the content of your books or anything that you, as an author, are expert on

*  Exclusive content — recipes, photos, personal informationStories or poems

*  Breaking news about your subject matter (watch the headlines)

*  Interviews with other authors in your genre (I use Blog Talk Radio)

*  Book recommendations/reviews (Goodreads is great for this option)

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-email-marketing-for-indie-authors

 

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