Category Archives: Promotional Methods

Social Media

5 Simple Steps to Marketing your Blog’s Content with Social Media – Jeff Bullas

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5 Simple Steps to Marketing your Blog’s Content with Social Media.

Penelope‘s insight:

 

Jeff Bullas has shared, in his usual funny way, some very simple but effective tips to share your content with the world.  He states that a blogger needs to develop the skills of a drug dealer, a teacher and a chef. Authors love to write, and they should be writing every day, but we also need to add in a bit of time to promote that writing.

At the very least, you should have a blog (your home for your books), and once you have your blog, you should tie it in to other social media channels to promote.  Here’s a few of the top ones:

 1) FACEBOOK

2) TWITTER 

3) GOOGLE+

4) PINTEREST

5) LINKED IN 

By the way, this is made so much easier with Scoop.It content curation. You can set up the scoops to update your blog, and all your other social media feeds. Also make sure to include an RSS subscription feed, on your blog, so people can keep updated with your content.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.jeffbullas.com/2012/07/03/5-simple-steps-to-marketing-your-blogs-content-with-social-media/

See on www.jeffbullas.com

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Writers’ Tip of the Day: Goodreads for Authors

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Goodreads now has 15 million members and the New York Times recently wrote that it is rivalling Amazon for new book discoverability.

 

Penelope‘s insight:

  

Every single published author needs to set up an account on GoodReads. First set up an account as a user and get used to navigating the site. Then, set up your author account. There are millions of hungry book readers that are perusing the site daily to find their next great read. Goodreads loves authors and has a myriad of tools available them. You can for instance:

1) Set up your author PROFILE – Post your pic, bio, books, social media sites, and link in your blog and twitter to post your feeds.

2) Goodreads allows book GIVEAWAYS – You must have a print version of your book–but it can be well worth it. Goodreads allows you to run contests for giveaways of your books. You can amass thousands of new fans this way.

3) Join several GROUPS – You can join groups for like-minded people, and promote your book with the groups. Make sure to read their rules for promotion.

 Even if you have published an e-book only, you can still list it on your author profile, and promote it within your groups.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.marketingprofs.com/articles/2013/10121/17-types-of-content-that-google-will-eat-up?adref=nl021813

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17 Types of Content That Google Will Eat Up

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Content – Just what the title says… along with an infographic and a host of examples, illustrations, and explanations.

Penelope‘s insight:

 

I must admit that I don’t spend time trying to trick Google into pushing my content higher and higher in the rankings. I’m no SEO expert, but I admit I was a wee bit curious as to what content this author suggests Google loves.

1) INTERVIEWS – I have started doing author interviews on my radio show as a way to share authors and their books with the world. This is an excellent way to drive people to YOU and your CONTENT–as well as an avenue to help others in the process. Check out the exciting new upcoming author interviews, and you may tweet, facebook, Google+ and share however you like! 😉

http://BlogTalkRadio.com/Philosbooks

2) REVIEWS – Authors are already excellent at doing this. We read each other’s work and review on Amazon, Goodreads, Blogs, etc. We tweet, facebook, and share as a way of helping each other. You can also do video interviews right on Amazon, if you feel comfortable with this.

The excellent graphic shows us all 17 Google Content Tips. What is the age old wisdom? When you help others to succeed, you will succeed yourself!

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://www.marketingprofs.com/articles/2013/10121/17-types-of-content-that-google-will-eat-up?adref=nl021813

See on www.marketingprofs.com

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9 Tips to Romance Your Audience on Social Media

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Happy Valentine’s Day! In honor of this day of love, I wanted to share some foolproof tips on how to romance your audience. Enjoy!

 

Penelope‘s insight:

 

Hey! You don’t have to be a romance writer to romance your audience on social media. This excellent post shares 9 tips to engage and woo your readers.  I’ll share a few with you today, albeit the day after Valentine’s Day.

 1) Share your FEELINGS – your readers want to know what you think and are on the lookout for more things from their favorite author!

 2) Show INTEREST in your audience – ask them what they want to read! They will be more than happy to tell you.

 3) Learn to LISTEN – Once you ask them what they are clamoring for, then gear your writing to appeal to them.

 4) Say “I LOVE YOU!” –  Tell them how important they are to you, and how much you appreciate them reading your work.

It’s like any relationship–it takes time to nurture, and it takes interaction. Be there for your readers, as they are for you, and reach out to them. They’ll love you even more for it! 🙂

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://kimgarst.com/9-tips-to-romance-your-audience-on-social-media

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The Challenge of Getting Visibility on Facebook [infographic]

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Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on [..] on Denise Wakeman – Online Visibility Expert…

Penelope‘s insight:

 

A quick view of this excellent infographic tells me that if we are promoting ourselves and our books on Facebook, pictures win the day!

Think about how you can use the information to your advantage: 

 1)  PICTURES of your books

 2)  PICTURES of yourself

 3)  Find some free PICTURES to accompany any posts you make on your timeline with some insights from you.

 4)  Consider spending a small amount of $$ per month promoting KEY posts.

 The possibilities are endless!

 

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://denisewakeman.com/marketing-with-facebook/visibility-on-facebook-infographic/

 

 

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21 Warning Signs You’re Becoming a Social Media Snob

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Ever think you might be starting to take social media a little too seriously? Sure, it started out innocently enough….

Penelope‘s insight:

 

How about a little funny for your Monday? 😀

Social Media should be used for what it was intended for, namely as a TOOL to reach out to your readers. That’s it!

This article is a funny and quirky take on what has most likely become a serious problem. That is, when we take ourselves too seriously as authors and become social media snobs.

Check yourself if you:

 1) start counting your retweets. uh oh, or

2) you share quotes just to get a little attention! -Albert Einstein, or

3) you refuse to send out tweets about your books because that would be beneath you!

Read the article and have a chuckle, but adjust your thinking if you find yourself slipping into tweeting snobbery. Oh, have a great #Monday! 😉

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://www.copyblogger.com/social-media-snob/

 

See on www.copyblogger.com

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Be Positive: Why Your Social Media Persona Really Does Matter

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Be Positive: Why Your Social Media Persona Really Does Matter, part of the Be Positive series by Peg Fitzpatrick

Penelope‘s insight: 

This post really resonates with me, as I believe everything we we want to accomplish in this life is enhanced by RELATIONSHIP BUILDING–no matter where it happens. 

As an author, you need to be concerned with how you come across with your readers on each of your social media platforms. 

When readers search you out do you come across as postive, interesting, and helpful? It really doesn’t take much to interact with your readers. Come out of your shells and talk to them. They are people just like you.

Just make sure you do it with a SMILE!  😀

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://pegfitzpatrick.com/2013/01/14/be-positive-why-your-social-media-persona-really-does-matter

 

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How to Time Your Social Media Updates

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Penelope‘s insight:

Authors! If you are promoting your books and taking the time to twitter and pin, why not make sure your words are reaching the largest audience possible–for the greatest impact?

This article is a great eye-opener for me, and reiterates that there are good, better and best times for tweeting. What is your target audience for your books? Are they in school? At work? At home? When, exactly would they be checking their social media updates?

Think about a few little tweaks you can make to time your updates to your reading audience, so your words will not just be echoing in the wilderness.

Here’s some guidlines that you can put into practice right away:

  • Make posts and tweets at daytime, especially between 1 p.m. to 3 p.m (EST) on week days. These are the hours when your tweets receive maximum impressions.
  • Make posts over the lunch hour when many social network users have time to look at their social network platforms. Before school (4 a.m to 7 a.m EST).
  • Time of arrival at work.
  • At the end of business days

You may also want to run some tests to see when your tweets garner the most reactions, and try to post the same message multiple times. Test different types of content. You can create several different Twitter channels to send out different messages. Remember–timing is important for your social media marketing to have an impact on your audience.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://blog.insideview.com/2013/02/06/how-to-time-your-social-media-updates/#comment-18331

 

 

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Social Media: 5 Identifiers to Strengthen Your Brand

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Today’s post is courtesy of Suzan Czajkowski, M.A., founder and owner of the online marketing and communication firm MyCommCoach.

 

Penelope‘s insight:

Strengthen your brand, your books, and yourself as an author using social media!

Here are a few new tactics I haven’t yet seen–simple yet highly effective.

From customizing your URL, to using consistent visuals and including your website link. It could help to have a second set of eyes to give you honest feedback about what they see when they look at your author brand.

Authors love to write, but when it comes to the specialty of promoting, we often don’t think through all the little nuances that will strengthen our brand in the eyes of our readers.

These are quick tweaks that are easy to implement.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://smpsboston.wordpress.com/2013/01/22/social-media-5-identifiers-to-strengthen-your-brand/?goback=.gde_1773264_member_207084845

 

 

 

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Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books.

See on Scoop.itWriting for Kindle

Penelope‘s insight:

 

Help is on the way for those authors with books languishing on the shelves of forgotten books at Amazon. It is amazing how many writers think they can write the book, get it published, and then sit back and wait for the profits to start rolling in. It’s not quite that easy.

 There is hope, however, even for those slow selling or non-selling books. Run down this article’s list of excellent suggestions and see if you are optimizing your book for sales!

 1) Make your book available as an EBOOK – Some readers will still buy the hard or soft cover, but many are opting to find books for Kindle

 2) Professionally designed COVER – People still buy with their “eyes”. Picture your cover as a thumbnail, and put yourself in the buyer’s shoes when viewing it amongst a long list of other books.

 3) Professionally EDITED book – It is very difficult to critique our own work. If possible, get a professional editor or work with a book group that will critique your work.

 4) Correct CATEGORIES in the e-book store – What is your book about? Double check and make sure it is listed in the right genres for the subject matter. This small tweak could net quite a few more sales for you.

 5) Optimize your SALES page – Use it as it is intended. This is why it is called a “sales” page. Make sure there are no misspellings or improper grammar. Do you have hook that draws the reader in?

 There are four more thought-provoking points, and the final word is: being an author is not a get rich quick scheme, and you must work your butt off! Are you up for the challenge?

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.thecreativepenn.com/2012/10/12/help-my-book-isnt-selling

 

 

 

See on www.thecreativepenn.com

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