Category Archives: Promotional Methods

Social Media

The Single Most Effective Book Marketing Strategy An Author CanUse | Bestseller Labs

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How to get a ‘rave’ reader response when you publish your book: Start your marketing program well before launch.

 

Penelope‘s insight:

 

Promotion is a constant thorn in the flesh to an indie author. Like we don’t have enough to do just writing the darn book! Now we have to promote as well, and it is constant–like that bead that is threaded on the string without a knot on the end.

This article was intriguing right from the title. I wanted to find out for myself the ONE most effective book marketing strategy. Drum roll please…

START MARKETING YOUR BOOK, LONG BEFORE IT APPEARS ON THE STAGE!

You will be in good company. Tim Ferriss started marketing his book, “The 4 Hour Work Week” three years before its appearance. It is never too late to start, so take heart. If your book is on Amazon, it is there FOREVER.

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://bestsellerlabs.com/the-most-effective-book-marketing-strategy/

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How to Set Up a Facebook Page for Business | Social Media Examiner

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Facebook Pages: learn the correct steps to create and set up a Facebook Page for your business.

Penelope‘s insight:

 

If you have not set up an author page on Facebook for your ebook promotion and marketing, then you are missing out on thousands of possible readers.

This very informative article takes you by the hand and leads you step-by-step to create your very own page for your website, author name, or book. You can create multiple business pages, so the sky’s the limit! At the very least create a page for your author name, where you can list your books and promotions on your page.

Here’s my page for my website: http://facebook.com/PhilosBooks

and an example of the page I set up for my author name: https://www.facebook.com/pages/Penelope-Silvers/547480878598060?ref=hlhttps://www.facebook.com/pages/Penelope-Silvers/547480878598060?ref=hl

As you can see, all my books are front and center on my banner. VERY IMPORTANT: When creating any Facebook fan pages, make sure you are logged in as your personal facebook profile before creating. This allows you to switch back and forth between pages using the little gear on the upper right corner.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.socialmediaexaminer.com/how-to-set-up-a-facebook-page-for-business/

 

 

See on www.socialmediaexaminer.com

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Self-Publishing Success Stories: The Anatomy of a Kindle Bestseller

See on Scoop.itWriting for Kindle

Writing for writing’s sake is absolutely brilliant, but many of us have ambitions to be #1 on the Amazon charts, selling hundreds of thousands of books and raking in the cash! 

Penelope‘s insight:
 

Writing is hard work! That is a given, but once your book is actually written, how in the world do we enter into the ranks of the Kindle bestsellers?

This article by bestselling author Mark Edwards touches on some characteristics of what goes into a Kindle bestseller. Begin your journey armed with these tools, and you might also enter through the portals of the elite “bestseller” club.

1)  Get the BASICS right (GRIPPING book, great COVER, excellent book DESCRIPTION)

2) Write a MARKETING plan (this is tip most authors skip over)

 3) Get your books NOTICED (Twitter w/ tools such as Tweet Adder and Triberr)

 4) Identify BLOGS and SITES that might review your book (send a professional template requesting a review)

 5) Get into the ALSO BOUGHT Amazon “bar” of popular books

 6) Set up a BLOG and interview other popular authors

 7) Be prepared to WORK HARD!

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article with all the details for your own plan: http://www.thecreativepenn.com/2013/01/21/self-publishing-success-kindle-bestseller/

See on www.thecreativepenn.com

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Richard Branson’s 7 Secrets To Social Media | CEO.com

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

When Richard Branson speaks, multitudes of people listen. An article on “7 Secrets to using social media” from the CEO of Virgin? I could not resist peeking at the article to see what Richard does that might help authors in their ebook promotion.

Here’s a tiny taste of his “7 Secrets” to social media stardom:

1) He’s actually ON social media (He wants to communicate)

2) He tweets HIMSELF (he actually enjoys it)

3) He ASKS questions (people want to be heard)

4) He ANSWERS questions (his followers love him for it)

5) He TRAINS employees to be socially savvy

6) He relishes new OPPORTUNITIES (he’s adventurous)

7) He lives by the mantra ” Be AUTHENTIC and ORGANIC.”

The lessons to be learned from this? Your readers want to hear from YOU! They want to know your struggles, your joys, your fears, your successes, your failures. It truly does not take that much time if you incorporate a little time for communication into your day. Find ways to be a socially savvy author and find your fans!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.ceo.com/marketing/richard-bransons-7-secrets-to-social-media/#ceoid=nlel246

 

See on www.ceo.com

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Four Things Indie Authors Need to Understand About Google Search | Successful Self-Publishing

See on Scoop.itEBook Promotion and Marketing

“Using google search correctly can help you sell books and reach readers.”

Penelope‘s insight:

 

I will admit that when people start talking Google SEO, crawling, indexing and search algorithmic rankings my eyes start glazing over!

I have used many different avenues for book promotion, but never gave much heed to Google search. Perhaps if we pay it a bit more attention, we might get better rankings, and possibly have better sales of our books.

One aspect of this article you might want to take a look at is how Google search works. Google has released an interactive infographic, “How Search Works” that will give us a behind-the-scenes glimpse at the process from start to finish.

 If you have some extra time left over after writing, and keeping up with all your other social media obligations, take a peek at Google Search and see if you want to add it onto your list of “Author: things to do”.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/four-things-indie-authors-need-to-understand-about-google-search/

See on selfpublishingadvice.org

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SOCL – Visual Social Networking for Authors (or Anyone)

See on Scoop.itEBook Promotion and Marketing

Pinterest versus Socl? Well, I really don’t think so. Pinterest is a huge monster – third largest social network in the world – and it’s humming with activity.

 

Penelope‘s insight:

 

Do you pin your books to Pinterest? If not, you should start–since it is the third largest social network in the world! I pin all my books on a couple of different boards, and I also have several other Pinterest boards relating to all things self-publishing. Pinterest requires you to find the pins and set them up attractively so that others will grab them and pin away!

There is a lesser known, but up and coming new visual network called SOCL. This article discusses this new social site that I hadn’t yet heard of–another ebook promotion angle worth checking into.

SOCL could work as another free visual site for exposure of your books to the world. Socl is the new guy in town, and a little more limited because users can only post what they can find on the search engine Bing. Advantages? Fast and easy to create your board. Just type in your search term and you pin directly from the results right onto your board.

Take a look at SOCL and see if there are ways to incorporate this new site into your ebook promotion and marketing plan.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.indiesunlimited.com/2013/04/09/tips-visual-social-networking-for-authors/

See on www.indiesunlimited.com

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4 Ways to Immediately Improve Your Book Marketing Efforts | Jane Friedman

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Penelope‘s insight:

 

If other authors are like myself, they are always keeping their ears perked up for any creative ways to improve their marketing efforts. It’s a constant and ongoing effort–but one that must be done if we are to see any sales of our books. Another great article by Jane Friedman, and some new ideas to ponder:

1) Use your WEBSITE for hard selling – People don’t normally buy from BUY MY BOOK!! posts. Use social media for relationship building.

2) Brainstorm your MEANINGFUL relationships – Divide the list into 3 groups (Groups A-C) and send different announcements to each one. NOTE: Very few authors do this one.

3) Brainstorm the GATEKEEPERS to your readers – Example: Fitness blogs would be the gatekeeper to your readers if you write exercise books. Can you write a guest post? Contribute in some way?

4) Invest in professional DESIGN and PRESENTATION – This one goes without saying, but one that unfortunately gets left in the dust. Your books are your business–your store. Do people want to come through your front door? Make sure you have: Professional website, book covers, author photo, business cards, tweet avatar, facebook page, etc.

Incorporate these tips into your ebook promotion and marketing, and you will tap into some areas that may bring new readers your way.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://janefriedman.com/2012/05/18/4-ways-to-immediately-improve-your-book-marketing-efforts/

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How To Use Twitter Lists

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:
 

I have set up a couple of “lists” on Twitter but this post delves further into some great ideas you can use to maximize your ebook promotion and marketing. You first want to make sure to categorize your “followers” and decide if you want the lists to be public or private.

If you are a writer, set up some lists for readers you know follow your books in the genre you write. Then you can tweet specifically to that list when you have a new book coming out–without wasting the time of all others on your list. Let’s say: SFR (Science Fiction Readers) could be an example of this type of group.

If you are looking for reviews, set up lists specifically for persons who have expressed an interest in this. For example: SFRV (Science Fiction Reviewers)

If you belong to a Facebook Writers Group you could set up another list to tweet to your Writer Friends (FBWG – Facebook Writer’s Group)

I wish I had started setting this up from Square One, but it’s never too late. We just have to start from where we are. Happy Tweeting!

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://thewritersguidetoepublishing.com/how-to-use-twitter-lists

See on thewritersguidetoepublishing.com

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Social Media Tools and Their Animal Kingdom Equivalents

See on Scoop.itEBook Promotion and Marketing

10 Social Media Tools and their Animal Kingdom Equivalent #infografia #infographic #socialmedia

Penelope‘s insight:

 

This was just too clever not to share. This funny infographic is comparing 10 Social Media Sites to their animal kingdom equivalent. I especially love the one on Google+.

Here is a chuckle for your Monday, as we all probably need it after the weekend! 😉 Take from it what you will, and promote your books on the sites you feel will give you the most traction.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original infographic: http://pinterest.com/pin/366128644676677231/

 

 

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Ebook Promotion — What’s Working at Amazon in 2013? | Self-Publishing

See on Scoop.itEBook Promotion and Marketing

Amazon isn’t the only place to sell your ebooks, and I’ve had some luck with Apple and Kobo of late, but it remains the big dog in the house.”

Penelope‘s insight:

 

There are so many ways to market our ebooks, and authors are always trying to decipher how to make sales in the ways of “least resistance”. Not that we are a lazy bunch–quite the opposite–we are just overwhelmed with choices.

 This excellent article sums up what the writer feels first is “Not Working at Amazon” anymore, then she tells what “Is Working”.

 Let us sum up what is NOT WORKING well anymore:

1) TAGGING (Amazon got rid of the keywords on the book page)

2)  “Post-Free” KDP SELECT BOUNCE (It’s not as good as it used to be)

3)  Using AUTHOR NAMES in your book descriptions

4)  KEYWORDS in the TITLE fields (Amazon is cracking down)

5)  BIG VENUES for advertising your ebooks (Amazon again cracking down)

 Is anything working? Let’s sum up what MIGHT BE WORKING:

1)  Putting out your WORK FREE on the net, and put it out EVERYWHERE

2)  ADVERTISE where it is effective (Bookbub and Goodreads)

3)  WRITE more books! (Best marketing you can do)

 

Think “Whole Series” or “Multiple Series” so readers will buy more from you!

Hope this sparks some great ideas for you in your own marketing campaign. Happy book selling!

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 

Link to the original article: http://www.lindsayburoker.com/amazon-kindle-sales/book-promotion-whats-working-at-amazon/

See on www.lindsayburoker.com

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