Category Archives: Promotional Methods

Social Media

Authors: Want to be a Crowdfunding Superstar? Read this First!

 

Pubslush Crowdfunding Campaign

This is the image I used on Twitter header to promote

Pubslush Crowdfunding for Authors
(Pre-Campaign)  April 1-30, 2014

Do what you love, and the money will follow.

Follow your dreams they say!

We say: How do we do this, and still make a living?

Many authors, myself included, have limited funds when they begin writing their masterpieces. Money’s tight unless you’re independently wealthy or have a supporting spouse while following your dreams.

Crowdfunding can be a solution.

Yea, right! I hear you say. What chance do I have? I don’t know that many people.

Wasn’t there a guy who raised over $50,000 to make potato salad?

Yep. It was silly. People love silly, off-the-wall stuff. We could take a few lessons on creativity from this guy.

Okay, but I’m just an author. Not a marketing guru.

Click to Tweet: Can authors really raise funds to get their books published?

Yes!

Is it easy?

Nope.

Can it be worth the effort?

Big YES!

First Romance Novel

I’ve been plugging away on my first romance novel, “Everlasting Love,” for about a year. It’s finally in the process of being proofed and edited. Plans were to have it completed and published on the Amazon marketplace by Christmas. However, it’s taken quite a bit longer than expected. My husband had a stroke in November, and that little life detour ground writing to a halt–along with everything else.

I first considered posting the romance novel chapter by chapter on Wattpad. I wrote a blog post about that here.

The Oasis for Authors

Then, a friend mentioned Pubslush.com.

In case you haven’t heard, it’s a crowdfunding site for authors only.

So I did a little investigative work. I was shocked. Some of the most successful campaigns raised between $13,000–all the way up to $36,000. This is some serious money.

Self-publishing is the way to go if you want to retain complete control over your work. However, authors must also be serious spendthrifts. We hire proofreaders, editors, designers, not to mention promotion costs once it’s published–and pay out of our own pockets. Don’t forget ads, press releases, social media etc. The costs can add up quickly.

Crowdfunding (fundraising) could be the answer to your cash flow problem. Tweet this.

I’m going to lay out the steps to my own campaign to give other authors a helping hand. If you’re considering running a campaign, here’s a 1-2-3 plan that you can take and tweak to suit your own needs.

Something you might not want to hear?

I started working on the campaign long before it started. There’s a lot of prep behind the scenes. I’ll let you in on how I prepared.

Preparation Time

Every author crowdfunding on Pubslush has their own author/book page. You’ll need to set that up.

Here’s mine: Everlasting Love Romance Novel.

The campaign was set to begin on May 1, but I started the first of April. Some may spend more time, but this was my first experience.

To begin, I started with a planner. This keeps you organized and on track. Click here to get yours: Personal and FREE planner.

 
One Month Prior

April – Week 1

1)    Write a 250 word summary of my book. What’s it all about? Make it catchy. If you’re not sure how to do this, James Scott Bell gives us a great plan to write it in “Write from the Middle.” Get it here:

2)    Create a picture to depict my book. This is not a book cover. It’s a picture that should be pretty, eye-catching, and grab the reader’s attention.The picture you see at the top was my picture, but I added in all the other text to post on my Twitter banner page.

3)    Find 3 pics for the campaign page. Again, what’s your book about? Go back to Step 1. Find a picture that depicts your beginning, middle, and end. I have a DVD from Serif.com that has about 100,000 pictures. I picked a background and imported pictures of my hero and heroine using Laughingbird Logo Creator. I love this software. It allows anyone to become a graphic designer. Get your copy Here. There are several places that have free pictures, like: Dreamstime, StockFreeImages, or MorgueFile, to name a few.

4)    Contact a Possible Partner. I contacted NAA about rewards (My husband was struck with Wernickie’s Aphasia after the stroke), and I wanted to help spread the word. The National Aphasia Association (www.Aphasia.org) educates the public on this condition that afflicts1,000,000 Americans in the U.S. alone! I learned quite a bit from the site and wanted to help with a 10% donation after my campaign was over. I located the “Contact Us” on the site, sent a short e-mail about the book campaign, and simply asked if they wanted to jump on board with me. I only requested their help in spreading the word via social media. Once I got to the right contact, they were more than happy to help. They sent word out via their newsletter, twitter, Facebook, etc.)

Week 2

1)    Work on video or trailer. I wrote this down for Week 2, but didn’t actually get to it until a few days before the start of the campaign. I have a laptop with a webcam, so I used a small microphone plugged into my laptop, hit record, and taped and retaped numerous times. I had to actually let a few hours lapse between takes or my laptop would have gone through the window! I wanted to keep it short. It ended up at about one minute thirty seconds.

2)    Set up Pinterest board. I set up a Pinterest board for my campaign, and posted all the pics of the characters in my book, and the pics from the Pubslush site. Those pictures led people back to the campaign. Pinterest Board here.

Week 3

1)    Set up Author Q &A. You can set up as many questions as you like, but I wanted to keep it simple. I chose four questions: Why did you write the book? Who are your favorite authors? What will you do with the funds you raise? How will you know I found you through NAA?

2)    Blog Post. I wrote a post leading up to the campaign. You can see it here.

3)    Scoop. Scooped the blog post onto Scoop.it content curation platform to get the word out here.

Week 4

1)    Choose excerpt from book. Pick your best work from the book, and make sure it ends on a cliffhanger or stunner so people will want to read more!

2)    Posts on all social media sites to announce the upcoming campaign. I do mean ALL: Facebook, Twitter, Pinterest, About.me (spotlight), Linked in. Use only your active social networks.

3)    Paid FB/twitter ads? I began debating whether I wanted to use paid ads on Facebook or Twitter. I didn’t have much in the budget, so it had to be cheap!

Week 5

1)     Final Touches on campaign page (Tweaks to this and that to make it pop!)

2)    Compile list of friends to e-mail (I e-mailed about 100 friends that I knew wouldn’t get upset. I kindly asked them to spread the word for me. Hoping they’d contribute. *Wink, Wink*

3)    Spotlight on About.me page

4)    Compile rewards (bookmark, inspirational print, FL postcards)

5)    Length of Campaign. Do you want to run a 30 day or 60 day campaign?

Approval

Once all these things have been decided and the page is complete, then Pubslush will have to approve your page and your rewards. You can do everything on your own, but if you pay a mere $25, you will get some help from their amazing Author Coordinator, Sara Mendelson. She will have several chats with you to alleviate concerns and help you come up with some great rewards. Now, on to the campaign!

 Do you think you’d like to try crowdfunding to raise funds for your book? Why or why not?

Leave me a comment and let me know!

 

PenelopeBTR2tiny

Penelope Silvers is founder of PhilosBooks.com,
where Independent Authors are introduced to the World!
She is a freelance writer, publisher, and radio host of
Penelope’s Book Chat on Blog Talk Radio.

 

 

Leave a Comment

Filed under BLOG, Promotional Methods, Uncategorized

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer!

crowdfunding

Crowdfunding. Can It Work for Authors?

Crowdfunding.

What image does this word bring to mind?

A struggling musician who’s written a fantastic new song, but is too poor to cut a CD? Or maybe a talented artist with empty pockets who can’t paint their first portrait because they can’t afford the tube of paint? How about a family who lost their home because of a medical emergency and now can’t feed their kids? It could be all of these and more.

crowd·fund·ing
ˈkroudˌfəndiNG/
noun
noun: crowdfunding; noun: crowd-funding
  1. 1.
    the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
    “musicians, filmmakers, and artists have successfully raised funds and fostered awareness through crowdfunding”

Crowdfunding can also be a resource for authors. Didn’t know you could raise funds for a book? Well, let me be your white mouse in this lab experiment.

 

Taking the Plunge

May 1, 2014. I’m taking the plunge.

I’m dipping my toe in and diving headfirst into the unknown waters of fundraising for my new book. I’m sure a lot of people will be scratching their heads at this point and asking:

  • Why would you want to do something like that?
  • Can’t you self-publish for almost zip, nada, nothing?
  • What are the funds going to be used for?

The answers in order: I’m crazy…Yes!…A Quality Product.

Let’s take apart the questions one at a time.

 

Why Crowdfunding?

I’ve been self-publishing since 2012. I spent about a year studying everything I could get into my hands and feast my eyes on. I used to be the tentative type to obtain my master’s degree in a subject before I did any embarking. I’ve since changed my ways out of sheer necessity. Perfectionists don’t get much accomplished.

I’ve brainstormed, written, proofread, edited, formatted, uploaded, cover created, promoted, and everything else in between. I know the process. I know how much time it takes to write, prepare and promote to put out a quality product. It’s time intensive–not impossible—but also not so simple. Anyone can publish on the cheap, and that’s the way I’ve done it. No one is going to buffalo me, because I’ve traveled down this lonely highway.

I’m also only one person.

The costs can be very minimal. You can write a book in MS Word, slap a cover together, and upload to Amazon.

But do you want to sell it?

My newest book is quite different from the other seven I’ve published. For one, it’s my first fiction book. Second, it’s a romance novel. This is a new, exhilarating and quite scary experience for me.

 

Self-Publishing is Awesome!

I’m a lover of self-publishing. What control! What freedom! Publish what you want, when you want, how much you want!

The upside is also the downside. That is: You are the CEO of your self-publishing domain. You are writer, proofreader, editor, formatter, cover designer, publisher, and your very own PR guy or gal.

This is where the crowdfunding part steps in. To make funds available for a final polished product and the promotion of that product.

According to Forbes.com, these are the top 10 crowdfunding platforms: Kickstarter.com, Indigogo.com, Crowdfunder, RocketHub, Crowdrise, Somolend, Appbackr, AngelList, Invested.in, and Quirky. These sites are used for financing personal and cause-related campaigns such as that for the bullied bus monitor, which raised over $700,000 on Indigogo.com. However successful these sites may be to raise dollars for anything and everything, they don’t cater especially to authors.

Now there is a one who does.

 

Crowdfunding for Authors

Welcome Pubslush.com.

Hellen and Amanda Barbara are mother/daughter founders. Based in New York City, Pubslush is a global, crowdfunding and analytics platform only for books. This platform allows authors to raise money, gauge the initial audience for new book ideas, and allow readers to pledge their financial support to bring books to life. Pubslush is entirely about giving: giving an opportunity to authors, giving a voice to readers, and giving books to children without access to literature.

It is a platform specifically for authors. Nothing else.

If you’re not quite sure if it could work for you, take a look at some very successful campaigns on the site. Successful campaigns.

Pubslush is different in that it focuses on authors. It offers flex-funding, which means you keep the money as long as it surpasses $500. If you need help, the Author Assist program costs $25 at the low end. Pubslush takes 4 percent, plus third-party processing fees. It also donates one children’s book to a child in need for every book sold through their platform. You can also choose your own charity, which I have done. Pubslush was founded in 2011 as a press (with crowdfunding), but its emphasis shifted to crowdfunding (with a press) in August 2012. It is the only platform that keeps your page up and links a “buy” button to your completed book for sale.

 

Revolutionary Publishing Platform

Publishing as it stands now is a guessing game. Pubslush’s goal is to introduce readers into the publishing equation and provide authors with the tools (access to capital, audience demographics, freelance publishing professionals) they need to be successful.

You are welcome to follow me on this journey. I’ll be blogging weekly about the process, to help other authors navigate the murky waters of crowdfunding. In the next blog post, I’ll also introduce the national organization that I’ve chosen to be the recipient of 10% of funds raised.

May 1 is the day I dive in. After all, shouldn’t authors be paid for their work just like a plumber, baker, and candlestick maker? 😉

Couldn’t resist. Just had to throw that last one in.

Do you think you could put yourself on the line to raise funds for your book? Why or why not?

Leave me a comment and let me know!

PenelopeBTR2tiny

Penelope Silvers is founder of PhilosBooks.com,
where Independent Authors are introduced to the World!
She is a freelance writer, publisher, and radio host of
Penelope’s Book Chat on Blog Talk Radio.

 

 

 

1 Comment

Filed under BLOG, Promotional Methods, Uncategorized

Tips for Book Cover Designs

License: Creative Commons image source

Eye catching book covers -not only draw the attention of buyers in book stores, to come by and flick through their pages; but often, prompts them to buy these as well! “Studies have shown that bookstore browsers take ten to twenty seconds on average to decide whether to purchase or reshelve a book. That’s not a lot of time to grab a reader’s attention with sparkling wit and singing prose,” declares the website divinecaroline.com.

 Our first impression of anything is based on how it looks, and the same applies to ‘book covers’ as well! The important thing to note here, is – that where marketing books is concerned-a book cover design, acts like an ‘advertisement.’ People frequenting bookstores; look at book covers with the assumption -that they have been designed to convey the soul of the story! Not keeping this in mind, when creating a book cover design- would mean losing out on a fantastic opportunity to reach out and sell, to target markets!  To be able to do so, however, a book cover design needs to be just right. Given below, are some time-tested tips that help make a book cover design saleable!

Book Cover Design Tips

Do Your Homework on Book Cover Design Elements in Genres Similar to Yours

“If you’re having trouble coming up with an idea for your cover, it may be a good idea to do some research. Go to a bookstore and examine books of the same genre. This can give you some ideas or suggestions” for your own book cover design, advises Author House.

Use Your Book Cover Design to Convey ‘What Your Book is About’

‘Being clear on what you want to convey through your book cover design is vital,’ believes, ‘thebookdesigner.com.’ “Your book is about something, and the cover ought to reflect that one idea clearly. One element that takes control, that commands the overwhelming majority of attention, of space, of emphasis on the cover…At a glance your prospect ought to know; the genre of your book, the general subject matter or focus, and some idea of the tone or “ambiance” of the book,” it suggests.

You Book Cover Design Must Evoke Curiosity

Independent author -Jan Bear, believes that, a good book cover design is one- that arouses the curiosity in book buyers and readers!  “A good book cover sets up a problem so powerful that your brain won’t let go of it until it knows the solution. That hint of a story will get a reader to open the book and find out if the author really answers the question posed on the cover,” she states on marketyourbookblog.com. In her opinion, in order to succeed, your book cover design- must focus on ‘connecting with your audience; capturing the mood of the story; conveying the type of story; and, assuring the buyer that your book is the work of a professional.’

Pay Attention to the ‘Front and Back Covers’ and the ‘Spine’ of Your Book

When going in for a book cover design, pay attention to the ‘front cover,’ ‘back cover’ and ‘the spine,’ of your book-suggests ‘divinecaroline.com.’ “Fonts are another consideration; a well-designed book cover will use several,” it notes, adding: “The front cover gets your attention, but the back cover sells a book.”

The website, goes on to highlight a lesser known fact- “Something many readers don’t realize is that bookstore real estate is purchased, just like in the supermarket. Books don’t randomly end up with the front cover facing out or on an endcap at the beginning of an aisle. Placement on a table at the front of the store during holidays can cost a publisher in the tens of thousands of dollars. If a publisher is not willing to eat into the marketing budget for placement, a book may languish spine by spine with the rest of the books on the shelves. This makes spine design almost as important as the rest of the cover’s.”

Be Aware of the Technicalities Involved in Book Cover Design

“There are a few technical guidelines to keep in mind” when it comes to your book cover design, cautions ‘Author House.’ “The first is to be aware of copyright issues when submitting images for your cover. It is also important that your images be high resolution. Resolution refers to the crispness or quality of focus in your images. Cover images must have a resolution of no less than 300 PPI or DPI. In addition, they must be a size suitable for their intended use,” it finishes.

This article was written by Meredith Lewis, who trains writers on marketing their books creatively and also conducts book cover design workshops.

Leave a Comment

Filed under BLOG, Kindle Books, Promotional Methods, Uncategorized

A Twitter Friend Stream – An Awesome Infographic

Twitter Infographic

How Twitter’s Friend Stream Works

 

The whole idea behind Twitter is to be open and efficient. As an microblogging site, it isn’t like many other social networking sites that are for deeper interaction. This is a place for the bare minimum, making quickfire comments through the day to keep people up to date on your life and thoughts.Along with this unique format comes a bit of confusion for the average user. How exactly does it work, and who sees what?

Here is a quick explanation.

What Am I Seeing?

First, you have the stream. This is on your homepage, which is not to be confused with your profile. Basically, the homepage is the area you go to when you first sign into your account. But the profile is the page people see when they click on your name.

Your homepage holds your stream, a collection of live update from anyone you have chosen to follow. If you choose, you can organize this stream in lists, which you can customize and move people into. These may be things like Friends, Family, Coworkers, or whatever else you decide. When you click on a list, only updates from those people will be in it.

When someone mentions you, you will see it in your steam as long as you are following them. If you are not following them, that mention will show up in the Connect area of your homepage, instead.

What Do Other People See?

Anyone who goes to your profile will see your updates, as long as you haven’t made it private. But people who follow you will get live updates in their stream, just like you get from them. If someone is following both you and the person who mentioned you, they will see that mention in their stream.

None of this should be confused with direct messages. These are private and only show up in your inbox, which you can get to by clicking on the little envelope icon. You can send someone a direct message through their profile, and you should always double check whether you are saying something publicly or privately before you send.

Conclusion

In the end, the Twitter stream is pretty straight forward and all comes down to who you are following, and who is following you. Have any questions or comments? Why not leave us a comment, we would love to hear from you.

You can download your copy here: Twitter cheatsheet here


Ann Smarty is a search blogger and social media enthusiast. If you are serious about guest blogging, join the forum started by Ann – My Blog Guest. My Blog Guest is a good place for those who plan to accept guest contributions on a regular basis or look for guest posting opportunities on popular blogs in various niches.  Follow Ann Smarty on Twitter: @seosmarty.

2 Comments

Filed under Promotional Methods, Uncategorized

A Secret Site Chock-Full of Hungry Readers Begging to be Fed!

 

Wattpad

24 Million Readers Around the Globe are Waiting for You!

Riddle: Where Can You Find 24 Million Hungry Readers in search of Writers? Tweet this.

Answer: Wattpad.com

Many authors virtually ignore this site, while readers are beating their doors down. I’m as guilty as the rest. Readers need stories to read. We can, and should oblige them. We also should be developing our writer’s community to find our tribe of readers. This site is the perfect place to begin.

Authors need readers.

Readers need writers.

We can help each other.

A marriage made in heaven.

I attended a very informative webinar on Wednesday evening, sponsored by NaNoWriMo (National Novel Writing Month). This webinar featured Ashleigh Gardner, Head of Content of Publishing for Wattpad. She was a wealth of information and I couldn’t scribble fast enough.

This site could be an oasis for frustrated authors to find their avid fan base. Tweet this.

If you’re fed up with all the social media noise and feel like you’re alone in your quest for readers, check out Wattpad. I know the stats will blow you away, as they did me.

The Readers

  •  24 MILLION USERS on this site
  • They flock to the site to read.
  • 80% are on mobile phones and tablets
  • Most are reading with downloadable APP
  • ½  are using their web interface
  • 9:00 PM is the most popular time for reading
  • Older demographic – 40% in 18-30 age group
  • YA (Young Adult) – Core group of teens on site
  • The most popular books in the Philippines are read on Wattpad
  • Not everyone wants to publish
  • Readers turn into purchasers!

 The Writers

  • Self-publishers: Post a variety of writing
  • Collect raw data in real time
  • Keep mobile readers in mind as you are posting
  • ½ of writers are posting from mobile devices
  • Shorter chapters are more popular
  • Short book descriptions are more popular
  • Put a “call to action” at the end of each chapter (i.e., Come back next week for the next chapter! or visit (website)
  • Books are placed into a category (romance, sci-fi, etc.) for searching
  • Tag book with good themes and keywords
  • Genre fiction does really well.
  • Literary fiction does well
  • Writers can critique other stories in the forums
  • Create eye-catching “thumbnail” book covers 

Genres (Choose one and get started!)

Romance, Fantasy, Paranormal, Horror, Historical Fiction, Fan Fiction, Short Story, Chick-Lit, Vampire, Spiritual, Classics, Science Fiction, Humor, Mystery/Thriller, Adventure, Teen Fiction, Poetry, Non-Teen Fiction, Action, Werewolf, Non-Fiction, Other

 Advantages for Writers

  • Publishers have offered contracts to popular authors who have a following
  • *NEW Feature* Get feedback from “in-line” commenting on your work.
  • Built-in “critique” as you post your novel.
  • Your readers can talk right inside the story (how cool is that?)
  • Authors can feed off those comments and edit the story
  • Instantaneous feedback to see what appeals and what doesn’t
  • Audience provides motivation boost to the author.
  • Authors don’t want to disappoint readers, so they show up with new material
  • Readers cannot copy or paste or download chapters, so work is protected.
  • Wattpad sends out 2.5 million push notifications each day!
    Where can you get that much free publicity each and every day for your work?
     

How Authors Can Get Started

There are only a few things for newcomers to keep in mind when getting started with Wattpad. It’s simple.

  • Find new people
  • Follow them
  • Read their book chapters
  • Scan community message board
  • Get involved and post a chapter
  • Look for similar stories to yours
  • Link up with other authors

Tips & Tricks 

  • Don’t post as an island.
  • Go “native.”
  • Cross promote.
  • Let people know you’re there.
  • Your Audience has an audience

Fun Facts

Beth Reekles, 17, is an author on the site. The then-15-year-old used story-sharing site Wattpad to release her novel, The Kissing Booth, which earned more than 19 million views and caught the attention of Random House Children’s Publishers U.K. She was named Times Magazine most influencial teenager. Famous Authors Margaret Atwood, Amanda Hocking, and Paulo Coelho have profiles on the site. They may share deleted scenes, short stories, or entire stories with their fans.

INSIDER TIP: Dedicate your work to a high profile user and it will appear on their page. Wattpad makes it super easy to get started. Click on over to Wattpad, set up your user profile and password. Start browsing around to get a feel for the site. Post some short stories or parts of your exciting and suspenseful novel, and watch your community grow! Oh, and start out by connecting with me http://Wattpad.com/PenelopeSilvers and share your comments as I post my novel. I would really appreciate the feedback.

What are your feelings about using a story-sharing site such as Wattpad? Does it excite you or scare you?
 

 Leave me a comment and let me know!

PenelopeBTR2tiny

Penelope Silvers is founder of PhilosBooks.com,
where “Independent Authors are introduced to the World!”
She is a freelance writer, publisher, and radio host of
Penelope’s Book Chat on Blog Talk Radio.

11 Comments

Filed under BLOG, Promotional Methods, Uncategorized

How To Attract Readers By Creating A ‘Lighthouse’ Author Brand | Bestseller Labs

See on Scoop.itEBook Promotion and Marketing

Seven winning ways to attract massive numbers of new readers and keep them for life, by building a ‘lighthouse’ author brand.

Penelope‘s insight:

This is one of the best articles I’ve seen in a very long time about building an author platform–one that will keep your name and brand foremost in the mind of your readers.

One method is to create a “Lighthouse” Author Brand. This works best with a series of books. Simply, this means that you need to create a theme-tagline to wrap around your books. This will draw all of your books together and keep people searching for your brand. For instance, racy author Jackie Collins’ books say “SHE’LL KEEP YOU UP ALL NIGHT” Eyebrows raised now. We get it, and love it!

Set aside some time for a brainstorming session to figure out WHAT your books are about, and a tagline that will shine.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article and six more ideas: http://bestsellerlabs.com/attract-readers-with-a-lighthouse-author-brand/

See on bestsellerlabs.com

Leave a Comment

Filed under BLOG, Promotional Methods, Uncategorized

7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] – Bit Rebels

See on Scoop.itEBook Promotion and Marketing

This humorous infographic breaks down the seven different types of digital marketers. It highlights how modern marketing is unique and creative today.

Penelope‘s insight: 
 

Find your inner digital e-book marketer within this funny and visually entertaining infographic. Are you a:

1) DATA WHIZ  (Data-obsessed)

2) E-ARTISTE   (Adores visually appealing graphics)

3) SOCIAL MEDIA MASTER   (Caught that social media bug)

4) BETA-TESTER   (Everything mainstream is so over!)

5) MARKETING MEGAPHONE    (Loudest voice in the room)

6) OLD SCHOOL ADVERTISER  (What’s wrong with the 60’s?)   -OR-

7) SNARKY MARKETER   (Knows what you’re doing wrong)

 I think I’m a combination of #2, #3, and #6!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original infographic: http://www.bitrebels.com/business-2/digital-marketers-modern-marketing/

 

 

See on www.bitrebels.com

Leave a Comment

Filed under Promotional Methods, Uncategorized

7 Things Marketers Should Know About Tumblr – Ebook Promotion

See on Scoop.itEBook Promotion and Marketing

As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.

Penelope‘s insight:

 

Tumblr is one of those back-of-the-burner sites that I have heard about, thought about, but haven’t done much with until recently.

I went as far as pinning my book covers on this site which is the 32nd most popular site in the world. I do know that it is popular with the younger crowd, so the approach needs to be a bit different than on other social media.

Here are 7 things you should know and then head on over to Tumblr, create an account, and try it out:

o Forget MARKETING – shift focus to your audience

o Provide great CONTENT – give stuff away for free

o Provide EVERGREEN CONTENT – Create content with LEGS

o Create CONTENT people will SHARE – Good photos do well

o Occasionally create LONG POSTS – creates spikes of traffic

o TAG wisely – Tumblr relies on tags, not keywords

o Interact with OTHER Tumblr USERS – this platform is SOCIAL

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.inc.com/jeff-haden/how-to-use-tumblr-for-marketing.html

 

 

 

See on www.inc.com

Leave a Comment

Filed under BLOG, Promotional Methods, Uncategorized

New study reveals key insights behind Pinterest’s growth | Trendist

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

 

I admit that my name is Penelope and I am an “extreme pinner”. When I stumble onto this site, I literally have to tear myself away. If you want to see how I’ve been using Pinterest, check out my site and follow a few of the boards or all of them! http://Pinterest.com/Philosbooks

 There are four powerful verbs that distinguish Pinterest:

o USE

o LOOK

o WANT

o NEED

OK. Does this mean that if I make pins of my book covers “drool-worthy” that I will attract more readers? Maybe I should pin a piece of pie next the picture of the cover. It’s worth a try! 😉

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article and some yummy bread: http://trendist.us/new-study-reveals-key-insights-behind-pinterests-growth/

See on trendist.us

Leave a Comment

Filed under BLOG, Promotional Methods, Uncategorized

Turbocharge Your Content Marketing Machine – Ebook Promotion

See on Scoop.itEBook Promotion and Marketing

“Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being the turbocharged V8 behemoth that it could be!”

Penelope‘s insight:

 

This clever article reiterates how important it is to know thy audience. Know the readers of your books and you will have more focus in order to talk with them. The content you create will interest and inspire them. Answer the following questions and you will have the strategic information you need to market effectively. 

o WHO? – Who exactly are my readers (age, sex, occupations)

o WHAT? – What are they talking about and what would they like to know?

o WHERE? – Where are my readers hanging out? (twitter, facebook groups, pinterest, linked in, you tube, tumblr, forums)

When you know who your readers are, you can plan. Know what content will wow them, know where it needs to go, know whom to contact, know when it needs to be published. And don’t forget to promote your content!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://www.marketingprofs.com/articles/2013/10621/turbocharge-your-content-marketing-machine

 

See on www.marketingprofs.com

Leave a Comment

Filed under Kindle Books, Promotional Methods, Uncategorized