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Tips for Book Cover Designs

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Eye catching book covers -not only draw the attention of buyers in book stores, to come by and flick through their pages; but often, prompts them to buy these as well! “Studies have shown that bookstore browsers take ten to twenty seconds on average to decide whether to purchase or reshelve a book. That’s not a lot of time to grab a reader’s attention with sparkling wit and singing prose,” declares the website divinecaroline.com.

 Our first impression of anything is based on how it looks, and the same applies to ‘book covers’ as well! The important thing to note here, is – that where marketing books is concerned-a book cover design, acts like an ‘advertisement.’ People frequenting bookstores; look at book covers with the assumption -that they have been designed to convey the soul of the story! Not keeping this in mind, when creating a book cover design- would mean losing out on a fantastic opportunity to reach out and sell, to target markets!  To be able to do so, however, a book cover design needs to be just right. Given below, are some time-tested tips that help make a book cover design saleable!

Book Cover Design Tips

Do Your Homework on Book Cover Design Elements in Genres Similar to Yours

“If you’re having trouble coming up with an idea for your cover, it may be a good idea to do some research. Go to a bookstore and examine books of the same genre. This can give you some ideas or suggestions” for your own book cover design, advises Author House.

Use Your Book Cover Design to Convey ‘What Your Book is About’

‘Being clear on what you want to convey through your book cover design is vital,’ believes, ‘thebookdesigner.com.’ “Your book is about something, and the cover ought to reflect that one idea clearly. One element that takes control, that commands the overwhelming majority of attention, of space, of emphasis on the cover…At a glance your prospect ought to know; the genre of your book, the general subject matter or focus, and some idea of the tone or “ambiance” of the book,” it suggests.

You Book Cover Design Must Evoke Curiosity

Independent author -Jan Bear, believes that, a good book cover design is one- that arouses the curiosity in book buyers and readers!  “A good book cover sets up a problem so powerful that your brain won’t let go of it until it knows the solution. That hint of a story will get a reader to open the book and find out if the author really answers the question posed on the cover,” she states on marketyourbookblog.com. In her opinion, in order to succeed, your book cover design- must focus on ‘connecting with your audience; capturing the mood of the story; conveying the type of story; and, assuring the buyer that your book is the work of a professional.’

Pay Attention to the ‘Front and Back Covers’ and the ‘Spine’ of Your Book

When going in for a book cover design, pay attention to the ‘front cover,’ ‘back cover’ and ‘the spine,’ of your book-suggests ‘divinecaroline.com.’ “Fonts are another consideration; a well-designed book cover will use several,” it notes, adding: “The front cover gets your attention, but the back cover sells a book.”

The website, goes on to highlight a lesser known fact- “Something many readers don’t realize is that bookstore real estate is purchased, just like in the supermarket. Books don’t randomly end up with the front cover facing out or on an endcap at the beginning of an aisle. Placement on a table at the front of the store during holidays can cost a publisher in the tens of thousands of dollars. If a publisher is not willing to eat into the marketing budget for placement, a book may languish spine by spine with the rest of the books on the shelves. This makes spine design almost as important as the rest of the cover’s.”

Be Aware of the Technicalities Involved in Book Cover Design

“There are a few technical guidelines to keep in mind” when it comes to your book cover design, cautions ‘Author House.’ “The first is to be aware of copyright issues when submitting images for your cover. It is also important that your images be high resolution. Resolution refers to the crispness or quality of focus in your images. Cover images must have a resolution of no less than 300 PPI or DPI. In addition, they must be a size suitable for their intended use,” it finishes.

This article was written by Meredith Lewis, who trains writers on marketing their books creatively and also conducts book cover design workshops.

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Successful Self-Publishing Authors Are Entrepreneurs | The Alliance of Independent Authors’s Blog.

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What entrepreneurs and self-publishing indie authors have in common.”

Penelope‘s insight:

 

Self Publishing Authors = Entrepreneurs.

The sooner indie authors begin to see themselves as entrepreneurs, the sooner they can make headway (on their own terms) with their writing futures. 

This is second-nature to me, and I suppose I take it a bit for granted, since I have lived with an entrepreneur for a quarter of a century. I have watched him build companies from the ground up with absolutely nothing.

Compare self-publishing tasks with tasks of the classic entrepreneur, and they are no different. Writing a book and marketing said book is no different than creating a product or company and sending it to market.

As a writer and self-publisher, you must realize that you have now become an entrepreneur. An edit to your manuscript may not be what’s needed–it may be an edited perspective.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article: http://selfpublishingadvice.org/blog/successful-self-publishing-authors-are-entrepreneurs/

 

 

 

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Kindle Comic Creator – FREE on Amazon.com

See on Scoop.itWriting for Kindle

Penelope‘s insight:

 

Do you love reading comics? Do you draw funny pics that you dream of compiling into a book? Well, now stop dreaming and start creating your very own comics. Amazon makes it easy.

Amazon is always ahead of the curve. Now I see they have a Kindle Comic Creator that is a FREE download. I haven’t used this myself, but once you download their software from http://Amazon.com/kc2, you can start creating.

This looks like a fun diversion, and I’m looking forward to having some fun with it.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article and your free download: http://amazon.com/kc2

See on www.amazon.com

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The digital truths traditional publishers don’t want to hear – The Guardian (blog)

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The Guardian (blog) The digital truths traditional publishers don’t want to hear
“Digital book distribution is available to anyone who wants it.”

Penelope‘s insight:

 

I was interested to read insights by Barry Eisler, best-selling traditional and now-self-published author. He asked the question, “The choices are good for writers, so why are legacy publishers so angry?”

Book distribution via paper publishing has been in existence forever, until the introduction of Amazon Kindle in 2007. Has it only been 6 years?  The writer could hire out everything EXCEPT distribution. Now the tables have  clearly turned. The writer has the world at his or her fingertips.

 85% of a writer’s revenues were turned over to the book distributor for an entire publishing package. A writer can now take 70% of the profits their self-published book between $2.99-$9.99 on Amazon.

 Traditional publishers are scrambling. Who’s in the driver’s seat now?

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article: http://www.guardian.co.uk/books/booksblog/2013/apr/29/digital-truths-traditional-publishers

 

See on www.guardian.co.uk

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Turbocharge Your Content Marketing Machine – Ebook Promotion

See on Scoop.itEBook Promotion and Marketing

“Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being the turbocharged V8 behemoth that it could be!”

Penelope‘s insight:

 

This clever article reiterates how important it is to know thy audience. Know the readers of your books and you will have more focus in order to talk with them. The content you create will interest and inspire them. Answer the following questions and you will have the strategic information you need to market effectively. 

o WHO? – Who exactly are my readers (age, sex, occupations)

o WHAT? – What are they talking about and what would they like to know?

o WHERE? – Where are my readers hanging out? (twitter, facebook groups, pinterest, linked in, you tube, tumblr, forums)

When you know who your readers are, you can plan. Know what content will wow them, know where it needs to go, know whom to contact, know when it needs to be published. And don’t forget to promote your content!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://www.marketingprofs.com/articles/2013/10621/turbocharge-your-content-marketing-machine

 

See on www.marketingprofs.com

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Ebook anxieties increase as Publishing Revolution Rolls On

See on Scoop.itWriting for Kindle

“Amazon’s bid for rights to sell secondhand ebooks adds another layer of complexity to a world where the certainties of print culture are dissolving.”

Penelope‘s insight:

 

Secondhand ebooks? Could a patent owned by Amazon ruin authors’ livelihoods? Is this dangerous for publishers? A very interesting article in the ever-changing world of publishing.

This much is known: the patent is for an “electronic marketplace for used digital objects”, where “when the user no longer desires to retain the right to access the now-used digital content, the user may move the used digital content to another user’s personalized data store when permissible and the used digital content is deleted from the originating user’s personalized data store.”

 This news bears watching–for the future of all indie digital publishers.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article: http://www.guardian.co.uk/books/2013/apr/24/ebook-publishing-amazon

See on www.guardian.co.uk

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27 Pieces Of Advice For Writers From Famous Authors

See on Scoop.itWriting “Rightly”

Celebrated authors, editors and illustrators write advice to young writers on their hands for ” Shared Worlds ,” a two-week creative writing summer camp at Wofford College.

Penelope‘s insight:

 

27 Pieces of Advice–all with a powerpoint on the hand of its famous author. Advice like:

o Write, finish things, keep writing

o Read widely, write often, keep going

o Write what you would love to read, finish what you begin to write

o Don’t take anybody’s writing advice too seriously!

o Trust your imagination, don’t be afraid to fail

o Start the next one

o Never give up!

 The consensus among these famous writers? Write, read a lot, and write some more!

 ***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original article and all the writing advice: http://www.buzzfeed.com/ellievhall/27-pieces-of-advice-for-writers-from-famous-authors

See on www.buzzfeed.com

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Less the New More in Book Publishing? | Digital Book World

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[Article provided by News and Experts] In Book Publishing, Less Is The New More.

Penelope‘s insight:

 

Many accomplished authors are going to cringe at subject of this article, but it is a fact. LESS is truly the new MORE in Book Publishing.

The Amazon Kindle Singles Program is wildly popular, and authors are clamoring to get a 20-50 page book featured on this heavily promoted platform. Amazon itself is pushing these tiny books, and if authors don’t get on board and have some shorts offered in addition to their 500 page books, they will be mightily disappointed.

Adults these days definitely have ADHD from overload of rapid fire information. They feel that they just don’t have the time to devote to a behemoth of a novel. Sad, but true.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the full article: http://www.digitalbookworld.com/2013/less-the-new-more-in-book-publishing/

 

See on www.digitalbookworld.com

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How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies

See on Scoop.itWriting for Kindle

Who will be the JK Rowling of self-publishing? Better still: who will be the legions who make an extra $1,000-$1,000,000 per year?

Penelope‘s insight:

 

Do indie authors have even the remotest of chances to become the next $1,000,000 success story? The answer is YES! This guest post on the blog of Tim Ferriss of the “4 Hour Body” and “4 Hour Work Week” has a wealth of information on selling ebooks in this new age of publishing.

Here’s a preview of what you will learn:

 o Why did best-selling Author Barry Eisler turn down a $500,000 offer from his publisher in favor of publishing his own books?

 o Why is Amazon now selling more ebooks than printed books?

 o How can you figure out what niche to choose in to publish your book?

 o How do you go about creating your ebook?

 o What about formatting and designing a cover?

 o What to do about marketing and promotion of your ebook?

 o What is the best price point for your ebook?

If you’ve given up writing an ebook for fear of the competition, read this article and start your planning today. The soon you get started, the sooner you could also have a successful book topping the Amazon charts. 

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

Link to the original article: http://www.fourhourworkweek.com/blog/2013/04/04/how-to-make-1000000-selling-e-books-tactics-and-case-studies/

See on www.fourhourworkweek.com

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4 Ways to Immediately Improve Your Book Marketing Efforts | Jane Friedman

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

 

If other authors are like myself, they are always keeping their ears perked up for any creative ways to improve their marketing efforts. It’s a constant and ongoing effort–but one that must be done if we are to see any sales of our books. Another great article by Jane Friedman, and some new ideas to ponder:

1) Use your WEBSITE for hard selling – People don’t normally buy from BUY MY BOOK!! posts. Use social media for relationship building.

2) Brainstorm your MEANINGFUL relationships – Divide the list into 3 groups (Groups A-C) and send different announcements to each one. NOTE: Very few authors do this one.

3) Brainstorm the GATEKEEPERS to your readers – Example: Fitness blogs would be the gatekeeper to your readers if you write exercise books. Can you write a guest post? Contribute in some way?

4) Invest in professional DESIGN and PRESENTATION – This one goes without saying, but one that unfortunately gets left in the dust. Your books are your business–your store. Do people want to come through your front door? Make sure you have: Professional website, book covers, author photo, business cards, tweet avatar, facebook page, etc.

Incorporate these tips into your ebook promotion and marketing, and you will tap into some areas that may bring new readers your way.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://janefriedman.com/2012/05/18/4-ways-to-immediately-improve-your-book-marketing-efforts/

See on janefriedman.com

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