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4 Ways to Immediately Improve Your Book Marketing Efforts | Jane Friedman

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

 

If other authors are like myself, they are always keeping their ears perked up for any creative ways to improve their marketing efforts. It’s a constant and ongoing effort–but one that must be done if we are to see any sales of our books. Another great article by Jane Friedman, and some new ideas to ponder:

1) Use your WEBSITE for hard selling – People don’t normally buy from BUY MY BOOK!! posts. Use social media for relationship building.

2) Brainstorm your MEANINGFUL relationships – Divide the list into 3 groups (Groups A-C) and send different announcements to each one. NOTE: Very few authors do this one.

3) Brainstorm the GATEKEEPERS to your readers – Example: Fitness blogs would be the gatekeeper to your readers if you write exercise books. Can you write a guest post? Contribute in some way?

4) Invest in professional DESIGN and PRESENTATION – This one goes without saying, but one that unfortunately gets left in the dust. Your books are your business–your store. Do people want to come through your front door? Make sure you have: Professional website, book covers, author photo, business cards, tweet avatar, facebook page, etc.

Incorporate these tips into your ebook promotion and marketing, and you will tap into some areas that may bring new readers your way.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://janefriedman.com/2012/05/18/4-ways-to-immediately-improve-your-book-marketing-efforts/

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Hugh Howey: Self-publishing is the future — and great for writers

See on Scoop.itWriting for Kindle

“Books have changed forever, and that’s good. Writers will find readers and make more money going it alone, like me.”

Penelope‘s insight:

 

Hugh Howey wanted to find out if there were other success stories out there when he posed a question on the Kindle Boards. He started a thread entitled “The Self Published Authors I Want to Hear From.” He wanted to find those making $100 to $500 a month. He had a sneaking suspicion that there were many. He said that every response he received started with a variation of: “I’m actually making a lot more than that.”

 How about these stories:

o JAN STRNAD, a 62-year-old educator hoping to retire in four years. In 2012, he made $11,406.31 from his work.  He now makes around $2,000 a month.

o ROBERT J. CRANE, His monthly income had gone from $110.29 in June to $13,000+ in November.

o RACHEL SCHURIG has sold 100,000 e-books and made 6 figures last year.

o RICK GUALTIERI cleared over $25,000 in 2012 from his writing.

o AMANDA BRICE writes teen mysteries and adult romantic comedies in her spare time. She averages $750 a month with her work.

Do you have story inside of you just waiting to be heard? Never has there been such a time in history that doors to publishing success are flung as wide open as they are today. Just think–if you start your writing today, you could be the next self-publishing success story tomorrow!

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

Link to the original article: http://www.salon.com/2013/04/04/hugh_howey_self_publishing_is_the_future_and_great_for_writers/

 

 

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How To Use Twitter Lists

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:
 

I have set up a couple of “lists” on Twitter but this post delves further into some great ideas you can use to maximize your ebook promotion and marketing. You first want to make sure to categorize your “followers” and decide if you want the lists to be public or private.

If you are a writer, set up some lists for readers you know follow your books in the genre you write. Then you can tweet specifically to that list when you have a new book coming out–without wasting the time of all others on your list. Let’s say: SFR (Science Fiction Readers) could be an example of this type of group.

If you are looking for reviews, set up lists specifically for persons who have expressed an interest in this. For example: SFRV (Science Fiction Reviewers)

If you belong to a Facebook Writers Group you could set up another list to tweet to your Writer Friends (FBWG – Facebook Writer’s Group)

I wish I had started setting this up from Square One, but it’s never too late. We just have to start from where we are. Happy Tweeting!

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://thewritersguidetoepublishing.com/how-to-use-twitter-lists

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Social Media Tools and Their Animal Kingdom Equivalents

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10 Social Media Tools and their Animal Kingdom Equivalent #infografia #infographic #socialmedia

Penelope‘s insight:

 

This was just too clever not to share. This funny infographic is comparing 10 Social Media Sites to their animal kingdom equivalent. I especially love the one on Google+.

Here is a chuckle for your Monday, as we all probably need it after the weekend! 😉 Take from it what you will, and promote your books on the sites you feel will give you the most traction.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original infographic: http://pinterest.com/pin/366128644676677231/

 

 

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5 Things Beginners Need to Know About E-Book Publishing | Jane Friedman

See on Scoop.itWriting for Kindle

Penelope‘s insight:

 

Let’s head back to the basics for new students to the ebook publishing market. There are a few tips that will at least bring you up to speed with the self-publishing lingo that you may hear tossed about. These 5 things have remained fairly constant and will give you a head start on your own “Writing for Kindle” or other platforms.

1) Ebook publishing and DISTRIBUTION SERVICES (Amazon’s Kindle Direct Publishing, Barnes & Noble Nook, Smashwords, etc.) are NONEXCLUSIVE and do not take any rights to your work. You can take it up and down, revise/update and change your price at any time)

2) There are SINGLE/MULTIPLE distribution services, which can be used in tandem (Smashwords, Bookbaby, FastPencil will distribute to multiple e-reading devices. Amazon’s KDP (Kindle) is a single-device publishing service.

3) Successful ebooks require excellent COVER DESIGN (Prices for novels typically run from .99 to 2.99)

4) Amazon royalties favor PRICING between $2.99-$9.99 (70% royalty at the 2.99-9.99, and 30% above 9.99)

5) Calibre is a free EBOOK CONVERSION SOFTWARE widely used to output ebook files from many types of sources. I personally like software called KBG (Kindle Book Generator) that will create a PDF of your book and all files necessary to publish to all platforms) Resource #3 on http://PhilosBooks.com/Resources

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 

Link to the original article:http://janefriedman.com/2011/08/09/5-things-beginners-need-to-know-about-e-book-publishing/

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This Itch of Writing: Showing and Telling: the basics

See on Scoop.itWriting “Rightly”

Writing, talking about writing, reading writing and sometimes hating writing:
a blog by novelist Emma Darwin

Penelope‘s insight:

 

This is one of the best articles I have seen on the Writing Basics of “Showing” and “Telling”. The author would rather call it “Evoking” and “Informing” and I tend to agree.

Beginning writers naturally do more telling than showing, which is usually where we all begin. Once you get into the process of writing on a regular basis, you want your writing to “evoke” some kind of emotion in the reader.

Not that telling is wrong. There is a place for telling. Children’s stories will use the “telling” or “informing” of a narrator more than the “showing” or “evoking”. Once upon a time…

Take a look at the article for some very specific examples, and another helpful writer’s tip about “psychic distance”.

   

***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 

Link to the original article and the full interview: http://emmadarwin.typepad.com/thisitchofwriting/showing-and-telling-the-basics.html

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Digital Publishing and Indie Authors | What to expect in 2013?

See on Scoop.itWriting for Kindle

“Publishing in the digital age has taken on a brave new face. It’s precocious, it’s brazen, it’s sassy and it’s independent.”

Penelope‘s insight:

 

2013 is a brand new year for authors! What should they expect? 

o Ebooks are cheaper to produce

o Social Media allows authors to create a following

o Promotions (allows authors to bring their books to target markets)

o Indie Authors can earn more (60-70% vs. the 30%)

 For the entire article and more great news for authors, visit the original article.

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the original article: http://marketingforromancewriters.com/digital-publishing-2013/

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“I Wasted $8000 On Kirkus Review Advertising.” An Indie Author’s Story | Successful Self-Publishing

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I wasted $8000 on ads that were never going to do anything for me because display ads don’t work for books. Susie Jenkin’s story

Penelope‘s insight:

 

Be forewarned. This is but one indie author’s story of wasting $8,000 on display advertising for her book! She got ONE response from a huge display ad that she paid for–and that was from a PR agent.

The big publishing houses are going to be relentless in the next few years as they fight back against the self-publishing craze. They have to come up with new ways to make big bucks.

This author brings it down to brass tacks: EGO. You better have your ego in check, and look out for your own best interests. The big publishing houses are only looking for the next almighty dollar, and it’s up to you to make sure it doesn’t come out of your pocket. This very reason is what drove me to set up a company to help authors, in both publishing and promotion of their books in a very cost effective manner.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article:

http://selfpublishingadvice.org/blog/indie-author-says-kirkus-reviews-a-waste/

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Beware Random House’s Ebook Imprints – Forbes | Self-Publishing

See on Scoop.itWriting for Kindle

Random House’s ebook-only imprints have come under fire for having predatory and abusive contract terms.

Penelope‘s insight:

 

Another great case made for self-publishing: YOU RETAIN CONTROL and PROFITS and the KNOWLEDGE of the ANALYTICS of your book. Sure, your book may be sitting out on Amazon, or Smashwords, or the i-bookstore, but you can pull it at any time and put it on your own website for sales.

I have heard the same story time and again from friends who have had their books published by one of the big publishers. They sign a contract, which pretty much signs away their rights. They pay out thousands and thousands of dollars for what? The book is published, but that didn’t include any promotion. These authors are kept in the dark about the number of sales, they don’t see royalties, and they are being treated as if they absolutely have no right to know how their books are doing. They are frustrated and discouraged.

Personally, I will stick to self-publishing and my books will remain my sole property.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the original article: http://www.forbes.com/sites/suwcharmananderson/2013/03/10/beware-random-houses-ebook-imprints/

 

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The Real Value of Social Media | Author Book Promotion

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The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers.

Penelope‘s insight:

 

OK. I think we need to strip out all the hype and nonsense and go back to the basics of what social media is really all about–relationships.

Why did people like to watch the Andy Griffith show? Because we enjoyed watching the relationships and the interactions between these quirky characters! They were authentic and we loved them. People are relational. We still crave and thrive on real relationships–no matter what’s going on in the world around us.

How can we develop our “relationships” with our readers? The same way it’s always been throughout the centuries. Talking with them, interacting with them, finding out what they like and don’t like about our books. Getting to know them!

Think like there is “no box”. How can you engage your readers TODAY? How can you form your own relationships?

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article:

http://www.clickz.com/clickz/column/2253646/the-real-and-hidden-value-of-social-media

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