The Self-Pubbed Writer Who Wrote the Next Great Sci-Fi Saga

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You can also listen to this article. When bookstore employee and indie author Hugh Howey published his short story “Wool” as a 99-cent e-book on Amazon in July of 2011, he wasn’t banking on the story transforming his career.

 

Penelope‘s insight:

  

I’m in the middle of reading the wildly successful “Wool” permanent free book that sits out on Amazon. Sci-fi fan, I am not, but the story is intriguing. Bookstore employee and indie author, Hugh Howey had no idea that publishing his short story out on the web would completely change his life. He had written nothing else after this one, but fans reached out to him to finish his futuristic short story to satisfy their desire for more work from this author.

As Wool opens, Holston, the sheriff of the silo is being sent to “cleaning,” a punishment that takes him to the toxic surface to scrub the sensors that project a view of the world above to the silo below. The description of the view is one of the only clues Howey provides about the world before the silo was created. It’s a “familiar and rotting skyline” in which “ancient glass and steel stood distantly where people, it was suspected, had once lived aboveground.”

 By reaching out to Howey and leaving reviews that asked for more, fans helped conjure the fictional world that has come to mean so much to them. And through the power of self-publishing and social media, Howey converted interest in the first story into dedicated fandom and hundreds of thousands of e-book sales. Self-publishers can always learn from studying what is currently working, and tweak it to fit into their own self-publishing.

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 

Link to the original article: http://www.slate.com/articles/arts/books/2013/03/hugh_howey_and_wool_how_the_self_pubbed_sci_fi_writer_relates_to_fans.2.html

 

See on www.slate.com

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Everything You Need to Know About the New Pinterest

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For a full review of Pinterest’s recent changes, take a peek at this handy infographic.

Penelope‘s insight:

 

There are some new things we all need to learn if we are going to use Pinterest in our ebook promotion and marketing.

Some major changes:

o PROFILE now down to 160 characters from 200

o If you link to pin only, your link will be broken. You must use their “EMBED”

o NO LINKS in the description or comments of the pin

o You can no longer TWEET your pin at the time of pin. 🙁

o No more HASHTAGS # (you can do it, but they are not searchable)

o No more “LIKING” pin boards on Facebook

Well, let’s see–what is left? You do have analytics, but you must verify your website to get this feature. I guess we can still have fun pinning, and figure out the loopholes. Stay tuned.

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 

Link to the original article:

http://mashable.com/2013/03/20/pinterest-redesign-infographic/

See on mashable.com

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A Map to Get Out of Writer’s Block

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If you’re a writer, chances are you’ve experienced writer’s block. Consider this the map that will outline your escape route.

 

Penelope‘s insight:

 

What a great tool to keep handy when you just can’t write any more and you are not sure of the reason. Personally, I’m going to print this out and keep it close by when I:

o Just don’t know what to do with my character

o My plot has lost its ooomph

o The story just feels a bit stale, or

o I’ve lost my way

 This excellent infographic will give you a route to choose, depending upon your writing issue. Try it the next time you end up in a writing dilemma.

 

 ***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original article and the full interview: http://nybookeditors.com/book-editing-copy-editing-proofreading-self-publishing-blog/2013/3/12/a-map-to-get-out-of-writers-block#sthash.rQ3VMP3M.Yk0iki6b.dpbs

See on nybookeditors.com

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6 Reasons Why Content Marketing is Like March Madness

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Here are six reasons why content marketing is like March Madness. And no, it’s not because all marketers have gone mad. Although that may soon be the case.

Penelope‘s insight:

 

I love the graphic and also the analogy of comparing Content Marketing to “March Madness”. In case you’re not sure what that is–it has something to do with basketball teams being on TV for weeks on end! 😉

The six reasons Content Marketing is like “March Madness” and a brief slam dunk:

1.  Everyone is talking about the madness. (Is your content about you and your books just a “buzzword” or is there some “substance” there?

2.  See the big-picture when making your picks. (Who are your readers and what do you want them to do? Think about this when writing.

3.  A balanced team is key. (Distribute your content, and have lots of links and images!)

4.  Research is required.  (Keyword research, Google Keyword Adword Tool!)

5.  Attract and assist. (Bring ’em in, make it easy to find your content)

6.  One shining moment. (Celebrate your highlights, keep what works, and get rid of what doesn’t)

Now, get cozy on the couch, pick your teams, and settle in for a few weeks of basketball!

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article:http://www.steamfeed.com/6-reasons-why-content-marketing-is-like-march-madness/

 

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Digital Publishing and Indie Authors | What to expect in 2013?

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“Publishing in the digital age has taken on a brave new face. It’s precocious, it’s brazen, it’s sassy and it’s independent.”

Penelope‘s insight:

 

2013 is a brand new year for authors! What should they expect? 

o Ebooks are cheaper to produce

o Social Media allows authors to create a following

o Promotions (allows authors to bring their books to target markets)

o Indie Authors can earn more (60-70% vs. the 30%)

 For the entire article and more great news for authors, visit the original article.

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the original article: http://marketingforromancewriters.com/digital-publishing-2013/

See on marketingforromancewriters.com

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The 5 Fingers To Social Media Learning

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5 Finger Social Media Learning We all know how important Social Media is and we all know that it HAS to be a part of your blog or business marketing game

 

Penelope‘s insight:

 

I remember names by “associating” the person’s name with a picture. This picture should be an easy way to remember your social media “dos” for building up your community that will like your books–and you as author.

OK, class, here are the 5 Fingers to Learning Social Media:

o Index Finger – Know Your Goals

o Middle Finger – Share the Luv

o Ring Finger – Build Your Community

o Pinky Finger – Share You Share Yours

o Thumb – Be Supportive and Helpful

Now you will be looking at your hand in an entirely new way. Just make sure if you mark it up, you use a washable marker! 😉

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.johnpaulaguiar.com/the-5-fingers-to-social-media-learning/

 

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Margo Berendsen: Love story plots, or 13 ways to mess with your characters

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Penelope‘s insight:
 
Are you considering writing a romance novel for Kindle? They are hot sellers, and you’ve got countless romance genres to choose from. If you are stuck for ideas, this excellent post will jumpstart your thinking in the area of love.

This author gives us Love Story Plots, or “13 different ways to mess with your characters.” You can even cross over into the paranormal romance genre. (Movies: “Avatar” or the “Twilight” series).

If you are considering the YA (young adult) romance genre, a great example are the Kindle book covers of a very successful romance novelist, Rachel Hanna. Make sure that you aim for a great plot that appeals to your chosen audience (this may take some research), and an eye-catching book cover. Here’s an interview that I had with Rachel recently. You can listen in to get some ideas of your own, or just take a peek at her beautiful covers. Her audience loves her!

 http://www.blogtalkradio.com/philosbooks/2013/03/01/interview-with-best-selling-romance-novelist-rachel-hanna

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the original article: http://margoberendsen.blogspot.com/2011/02/love-story-plots-or-13-ways-to-mess.html

 

 

 

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George Will: The art of good writing – STLtoday.com

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George Will: The art of good writing STLtoday.com You will not want to skip anything in William Zinsser’s short essays written for the American Scholar magazine’s website and now collected in “The Writer Who Stayed,” a book that begins with him…

 

Penelope‘s insight:

 

On writing from Elmore Leonard, “I leave out parts that people skip.” Take note all indie authors and self-publishers wanting to make their own special noise on the Kindle marketplace.

Our “endlessly supple” English language will, William Zinsser says, “do anything you ask it to do, if you treat it well. Try it and see.” Try Zinsser’s short essays for the American Scholar magazine’s website and now collected in “The Writer Who Stayed,” a book that begins with him wondering why “every year student writing is a little more disheveled.”

I find it a shame that newspapers had to “dumb down” the articles to read at six grade levels. The ebook marketplace is getting fierce, but as the cream “also rises”, the best, brightest and superbly written books will rise to the top of the heap. I still have faith.

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the original article: http://www.stltoday.com/news/opinion/columns/george-will/george-will-the-art-of-good-writing/article_7d165c9d-fadf-56f5-ad1d-a07169cfbf26.html

 

 

 

 

 

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“I Wasted $8000 On Kirkus Review Advertising.” An Indie Author’s Story | Successful Self-Publishing

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I wasted $8000 on ads that were never going to do anything for me because display ads don’t work for books. Susie Jenkin’s story

Penelope‘s insight:

 

Be forewarned. This is but one indie author’s story of wasting $8,000 on display advertising for her book! She got ONE response from a huge display ad that she paid for–and that was from a PR agent.

The big publishing houses are going to be relentless in the next few years as they fight back against the self-publishing craze. They have to come up with new ways to make big bucks.

This author brings it down to brass tacks: EGO. You better have your ego in check, and look out for your own best interests. The big publishing houses are only looking for the next almighty dollar, and it’s up to you to make sure it doesn’t come out of your pocket. This very reason is what drove me to set up a company to help authors, in both publishing and promotion of their books in a very cost effective manner.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article:

http://selfpublishingadvice.org/blog/indie-author-says-kirkus-reviews-a-waste/

See on selfpublishingadvice.org

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Beware Random House’s Ebook Imprints – Forbes | Self-Publishing

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Random House’s ebook-only imprints have come under fire for having predatory and abusive contract terms.

Penelope‘s insight:

 

Another great case made for self-publishing: YOU RETAIN CONTROL and PROFITS and the KNOWLEDGE of the ANALYTICS of your book. Sure, your book may be sitting out on Amazon, or Smashwords, or the i-bookstore, but you can pull it at any time and put it on your own website for sales.

I have heard the same story time and again from friends who have had their books published by one of the big publishers. They sign a contract, which pretty much signs away their rights. They pay out thousands and thousands of dollars for what? The book is published, but that didn’t include any promotion. These authors are kept in the dark about the number of sales, they don’t see royalties, and they are being treated as if they absolutely have no right to know how their books are doing. They are frustrated and discouraged.

Personally, I will stick to self-publishing and my books will remain my sole property.

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the original article: http://www.forbes.com/sites/suwcharmananderson/2013/03/10/beware-random-houses-ebook-imprints/

 

See on www.forbes.com

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