7 Things Marketers Should Know About Tumblr – Ebook Promotion

See on Scoop.itEBook Promotion and Marketing

As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.

Penelope‘s insight:

 

Tumblr is one of those back-of-the-burner sites that I have heard about, thought about, but haven’t done much with until recently.

I went as far as pinning my book covers on this site which is the 32nd most popular site in the world. I do know that it is popular with the younger crowd, so the approach needs to be a bit different than on other social media.

Here are 7 things you should know and then head on over to Tumblr, create an account, and try it out:

o Forget MARKETING – shift focus to your audience

o Provide great CONTENT – give stuff away for free

o Provide EVERGREEN CONTENT – Create content with LEGS

o Create CONTENT people will SHARE – Good photos do well

o Occasionally create LONG POSTS – creates spikes of traffic

o TAG wisely – Tumblr relies on tags, not keywords

o Interact with OTHER Tumblr USERS – this platform is SOCIAL

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.inc.com/jeff-haden/how-to-use-tumblr-for-marketing.html

 

 

 

See on www.inc.com

Leave a Comment

Filed under BLOG, Promotional Methods, Uncategorized

Leave a Reply

Your email address will not be published. Required fields are marked *