License: Creative Commons image source
Eye catching book covers -not only draw the attention of buyers in book stores, to come by and flick through their pages; but often, prompts them to buy these as well! “Studies have shown that bookstore browsers take ten to twenty seconds on average to decide whether to purchase or reshelve a book. That’s not a lot of time to grab a reader’s attention with sparkling wit and singing prose,” declares the website divinecaroline.com.
Our first impression of anything is based on how it looks, and the same applies to ‘book covers’ as well! The important thing to note here, is – that where marketing books is concerned-a book cover design, acts like an ‘advertisement.’ People frequenting bookstores; look at book covers with the assumption -that they have been designed to convey the soul of the story! Not keeping this in mind, when creating a book cover design- would mean losing out on a fantastic opportunity to reach out and sell, to target markets! To be able to do so, however, a book cover design needs to be just right. Given below, are some time-tested tips that help make a book cover design saleable!
Book Cover Design Tips
Do Your Homework on Book Cover Design Elements in Genres Similar to Yours
“If you’re having trouble coming up with an idea for your cover, it may be a good idea to do some research. Go to a bookstore and examine books of the same genre. This can give you some ideas or suggestions” for your own book cover design, advises Author House.
Use Your Book Cover Design to Convey ‘What Your Book is About’
‘Being clear on what you want to convey through your book cover design is vital,’ believes, ‘thebookdesigner.com.’ “Your book is about something, and the cover ought to reflect that one idea clearly. One element that takes control, that commands the overwhelming majority of attention, of space, of emphasis on the cover…At a glance your prospect ought to know; the genre of your book, the general subject matter or focus, and some idea of the tone or “ambiance” of the book,” it suggests.
You Book Cover Design Must Evoke Curiosity
Independent author -Jan Bear, believes that, a good book cover design is one- that arouses the curiosity in book buyers and readers! “A good book cover sets up a problem so powerful that your brain won’t let go of it until it knows the solution. That hint of a story will get a reader to open the book and find out if the author really answers the question posed on the cover,” she states on marketyourbookblog.com. In her opinion, in order to succeed, your book cover design- must focus on ‘connecting with your audience; capturing the mood of the story; conveying the type of story; and, assuring the buyer that your book is the work of a professional.’
Pay Attention to the ‘Front and Back Covers’ and the ‘Spine’ of Your Book
When going in for a book cover design, pay attention to the ‘front cover,’ ‘back cover’ and ‘the spine,’ of your book-suggests ‘divinecaroline.com.’ “Fonts are another consideration; a well-designed book cover will use several,” it notes, adding: “The front cover gets your attention, but the back cover sells a book.”
The website, goes on to highlight a lesser known fact- “Something many readers don’t realize is that bookstore real estate is purchased, just like in the supermarket. Books don’t randomly end up with the front cover facing out or on an endcap at the beginning of an aisle. Placement on a table at the front of the store during holidays can cost a publisher in the tens of thousands of dollars. If a publisher is not willing to eat into the marketing budget for placement, a book may languish spine by spine with the rest of the books on the shelves. This makes spine design almost as important as the rest of the cover’s.”
Be Aware of the Technicalities Involved in Book Cover Design
“There are a few technical guidelines to keep in mind” when it comes to your book cover design, cautions ‘Author House.’ “The first is to be aware of copyright issues when submitting images for your cover. It is also important that your images be high resolution. Resolution refers to the crispness or quality of focus in your images. Cover images must have a resolution of no less than 300 PPI or DPI. In addition, they must be a size suitable for their intended use,” it finishes.
This article was written by Meredith Lewis, who trains writers on marketing their books creatively and also conducts book cover design workshops.