Monthly Archives: April 2013

Richard Branson’s 7 Secrets To Social Media | CEO.com

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

When Richard Branson speaks, multitudes of people listen. An article on “7 Secrets to using social media” from the CEO of Virgin? I could not resist peeking at the article to see what Richard does that might help authors in their ebook promotion.

Here’s a tiny taste of his “7 Secrets” to social media stardom:

1) He’s actually ON social media (He wants to communicate)

2) He tweets HIMSELF (he actually enjoys it)

3) He ASKS questions (people want to be heard)

4) He ANSWERS questions (his followers love him for it)

5) He TRAINS employees to be socially savvy

6) He relishes new OPPORTUNITIES (he’s adventurous)

7) He lives by the mantra ” Be AUTHENTIC and ORGANIC.”

The lessons to be learned from this? Your readers want to hear from YOU! They want to know your struggles, your joys, your fears, your successes, your failures. It truly does not take that much time if you incorporate a little time for communication into your day. Find ways to be a socially savvy author and find your fans!

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.ceo.com/marketing/richard-bransons-7-secrets-to-social-media/#ceoid=nlel246

 

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Four Things Indie Authors Need to Understand About Google Search | Successful Self-Publishing

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“Using google search correctly can help you sell books and reach readers.”

Penelope‘s insight:

 

I will admit that when people start talking Google SEO, crawling, indexing and search algorithmic rankings my eyes start glazing over!

I have used many different avenues for book promotion, but never gave much heed to Google search. Perhaps if we pay it a bit more attention, we might get better rankings, and possibly have better sales of our books.

One aspect of this article you might want to take a look at is how Google search works. Google has released an interactive infographic, “How Search Works” that will give us a behind-the-scenes glimpse at the process from start to finish.

 If you have some extra time left over after writing, and keeping up with all your other social media obligations, take a peek at Google Search and see if you want to add it onto your list of “Author: things to do”.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://selfpublishingadvice.org/blog/four-things-indie-authors-need-to-understand-about-google-search/

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SOCL – Visual Social Networking for Authors (or Anyone)

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Pinterest versus Socl? Well, I really don’t think so. Pinterest is a huge monster – third largest social network in the world – and it’s humming with activity.

 

Penelope‘s insight:

 

Do you pin your books to Pinterest? If not, you should start–since it is the third largest social network in the world! I pin all my books on a couple of different boards, and I also have several other Pinterest boards relating to all things self-publishing. Pinterest requires you to find the pins and set them up attractively so that others will grab them and pin away!

There is a lesser known, but up and coming new visual network called SOCL. This article discusses this new social site that I hadn’t yet heard of–another ebook promotion angle worth checking into.

SOCL could work as another free visual site for exposure of your books to the world. Socl is the new guy in town, and a little more limited because users can only post what they can find on the search engine Bing. Advantages? Fast and easy to create your board. Just type in your search term and you pin directly from the results right onto your board.

Take a look at SOCL and see if there are ways to incorporate this new site into your ebook promotion and marketing plan.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.indiesunlimited.com/2013/04/09/tips-visual-social-networking-for-authors/

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15 Common Grammar Mistakes – Writing and Editing

See on Scoop.itWriting “Rightly”

 

Penelope‘s insight:

This fun and informative infographic sums up several of my pet peeves. If you are going to write–then please learn proper grammar! When I am reading and encounter glaring grammatical errors, I just close up the book and put it away.

 It does take some practice, but this very important part of writing can be accomplished. If I see one more YOUR for YOU’RE or  IT’S for ITS, I think I will just scream!

This graphic can be printed out and tacked up on your wall for easy viewing and consulting while writing. Enjoy!

***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original infographic: http://writerswrite1.wordpress.com/2013/04/09/15-common-grammar-mistakes/

 

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How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies

See on Scoop.itWriting for Kindle

Who will be the JK Rowling of self-publishing? Better still: who will be the legions who make an extra $1,000-$1,000,000 per year?

Penelope‘s insight:

 

Do indie authors have even the remotest of chances to become the next $1,000,000 success story? The answer is YES! This guest post on the blog of Tim Ferriss of the “4 Hour Body” and “4 Hour Work Week” has a wealth of information on selling ebooks in this new age of publishing.

Here’s a preview of what you will learn:

 o Why did best-selling Author Barry Eisler turn down a $500,000 offer from his publisher in favor of publishing his own books?

 o Why is Amazon now selling more ebooks than printed books?

 o How can you figure out what niche to choose in to publish your book?

 o How do you go about creating your ebook?

 o What about formatting and designing a cover?

 o What to do about marketing and promotion of your ebook?

 o What is the best price point for your ebook?

If you’ve given up writing an ebook for fear of the competition, read this article and start your planning today. The soon you get started, the sooner you could also have a successful book topping the Amazon charts. 

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

Link to the original article: http://www.fourhourworkweek.com/blog/2013/04/04/how-to-make-1000000-selling-e-books-tactics-and-case-studies/

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4 Ways to Immediately Improve Your Book Marketing Efforts | Jane Friedman

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Penelope‘s insight:

 

If other authors are like myself, they are always keeping their ears perked up for any creative ways to improve their marketing efforts. It’s a constant and ongoing effort–but one that must be done if we are to see any sales of our books. Another great article by Jane Friedman, and some new ideas to ponder:

1) Use your WEBSITE for hard selling – People don’t normally buy from BUY MY BOOK!! posts. Use social media for relationship building.

2) Brainstorm your MEANINGFUL relationships – Divide the list into 3 groups (Groups A-C) and send different announcements to each one. NOTE: Very few authors do this one.

3) Brainstorm the GATEKEEPERS to your readers – Example: Fitness blogs would be the gatekeeper to your readers if you write exercise books. Can you write a guest post? Contribute in some way?

4) Invest in professional DESIGN and PRESENTATION – This one goes without saying, but one that unfortunately gets left in the dust. Your books are your business–your store. Do people want to come through your front door? Make sure you have: Professional website, book covers, author photo, business cards, tweet avatar, facebook page, etc.

Incorporate these tips into your ebook promotion and marketing, and you will tap into some areas that may bring new readers your way.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://janefriedman.com/2012/05/18/4-ways-to-immediately-improve-your-book-marketing-efforts/

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Hugh Howey: Self-publishing is the future — and great for writers

See on Scoop.itWriting for Kindle

“Books have changed forever, and that’s good. Writers will find readers and make more money going it alone, like me.”

Penelope‘s insight:

 

Hugh Howey wanted to find out if there were other success stories out there when he posed a question on the Kindle Boards. He started a thread entitled “The Self Published Authors I Want to Hear From.” He wanted to find those making $100 to $500 a month. He had a sneaking suspicion that there were many. He said that every response he received started with a variation of: “I’m actually making a lot more than that.”

 How about these stories:

o JAN STRNAD, a 62-year-old educator hoping to retire in four years. In 2012, he made $11,406.31 from his work.  He now makes around $2,000 a month.

o ROBERT J. CRANE, His monthly income had gone from $110.29 in June to $13,000+ in November.

o RACHEL SCHURIG has sold 100,000 e-books and made 6 figures last year.

o RICK GUALTIERI cleared over $25,000 in 2012 from his writing.

o AMANDA BRICE writes teen mysteries and adult romantic comedies in her spare time. She averages $750 a month with her work.

Do you have story inside of you just waiting to be heard? Never has there been such a time in history that doors to publishing success are flung as wide open as they are today. Just think–if you start your writing today, you could be the next self-publishing success story tomorrow!

 ***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

Link to the original article: http://www.salon.com/2013/04/04/hugh_howey_self_publishing_is_the_future_and_great_for_writers/

 

 

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How To Use Twitter Lists

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Penelope‘s insight:
 

I have set up a couple of “lists” on Twitter but this post delves further into some great ideas you can use to maximize your ebook promotion and marketing. You first want to make sure to categorize your “followers” and decide if you want the lists to be public or private.

If you are a writer, set up some lists for readers you know follow your books in the genre you write. Then you can tweet specifically to that list when you have a new book coming out–without wasting the time of all others on your list. Let’s say: SFR (Science Fiction Readers) could be an example of this type of group.

If you are looking for reviews, set up lists specifically for persons who have expressed an interest in this. For example: SFRV (Science Fiction Reviewers)

If you belong to a Facebook Writers Group you could set up another list to tweet to your Writer Friends (FBWG – Facebook Writer’s Group)

I wish I had started setting this up from Square One, but it’s never too late. We just have to start from where we are. Happy Tweeting!

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article: http://thewritersguidetoepublishing.com/how-to-use-twitter-lists

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50 pieces of writing advice from authors

See on Scoop.itWriting “Rightly”

Writers – well, good writers anyway – understand words. They have this uncanny knack of knowing which one to use and when – and just think, there are thousands upon thousands upon thousands of the blighters.

 

Penelope‘s insight:

 

Hover over a picture and mine yourself a quote from one of 50 Writers that you can latch onto and gleen from. Here are a few of my favorites:

ERNEST HEMINGWAY – “There is nothing to writing. All you do is sit down at a typewriter and bleed.”

HARPER LEE – “Any writer worth his salt writes to please himself… It’s a self-exploratory operation that is endless. An exorcism of not necessarily his demon, but of his divine discontent.”

SYLVIA PLATH – “And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.” 

EDGAR ALLAN POE – “Words have no power to impress the mind without the exquisite horror of their reality.” 

W. SOMERSET MAUGHAM – “There are three rules for writing a novel. Unfortunately, no one knows what they are.”

  ***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original article and all the quotes and quotees: http://shortlist.com/entertainment/50-pieces-of-writing-advice-from-authors

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Social Media Tools and Their Animal Kingdom Equivalents

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10 Social Media Tools and their Animal Kingdom Equivalent #infografia #infographic #socialmedia

Penelope‘s insight:

 

This was just too clever not to share. This funny infographic is comparing 10 Social Media Sites to their animal kingdom equivalent. I especially love the one on Google+.

Here is a chuckle for your Monday, as we all probably need it after the weekend! 😉 Take from it what you will, and promote your books on the sites you feel will give you the most traction.

 ***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original infographic: http://pinterest.com/pin/366128644676677231/

 

 

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