Monthly Archives: March 2013

Pixar’s 22 Rules of Storytelling

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These rules were originally tweeted by Emma Coats, Pixar’s Story Artist. Number 9 on the list – When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.

 

Penelope‘s insight:

I am tucking this list of Pixar’s “22 Rules of Storytelling” into my writer’s toolbox to pull out when I am working on my writing for Kindle. I can readily pick up some new ideas by quickly scanning the list, and referring back to these rules could truly get you out of some stuck-in-the-mud storylines.

I’m fondly recalling Pixar’s Movie, “Up”. If they used these rules in writing the love story of Carl and Ellie, then these rules would also work great for romance stories written for Kindle. Their beautiful story in the movie is the shortest, most eloquent and touching love story I think I have ever seen. Although it was between two digitally created characters, every time I watch it, I sob like a baby.

Pixar knows of which they speak. This one is a keeper.

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

Link to the original article: http://aerogrammestudio.com/2013/03/07/pixars-22-rules-of-storytelling/

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5 Things Beginners Need to Know About E-Book Publishing | Jane Friedman

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Penelope‘s insight:

 

Let’s head back to the basics for new students to the ebook publishing market. There are a few tips that will at least bring you up to speed with the self-publishing lingo that you may hear tossed about. These 5 things have remained fairly constant and will give you a head start on your own “Writing for Kindle” or other platforms.

1) Ebook publishing and DISTRIBUTION SERVICES (Amazon’s Kindle Direct Publishing, Barnes & Noble Nook, Smashwords, etc.) are NONEXCLUSIVE and do not take any rights to your work. You can take it up and down, revise/update and change your price at any time)

2) There are SINGLE/MULTIPLE distribution services, which can be used in tandem (Smashwords, Bookbaby, FastPencil will distribute to multiple e-reading devices. Amazon’s KDP (Kindle) is a single-device publishing service.

3) Successful ebooks require excellent COVER DESIGN (Prices for novels typically run from .99 to 2.99)

4) Amazon royalties favor PRICING between $2.99-$9.99 (70% royalty at the 2.99-9.99, and 30% above 9.99)

5) Calibre is a free EBOOK CONVERSION SOFTWARE widely used to output ebook files from many types of sources. I personally like software called KBG (Kindle Book Generator) that will create a PDF of your book and all files necessary to publish to all platforms) Resource #3 on http://PhilosBooks.com/Resources

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 

Link to the original article:http://janefriedman.com/2011/08/09/5-things-beginners-need-to-know-about-e-book-publishing/

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Ebook Promotion — What’s Working at Amazon in 2013? | Self-Publishing

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Amazon isn’t the only place to sell your ebooks, and I’ve had some luck with Apple and Kobo of late, but it remains the big dog in the house.”

Penelope‘s insight:

 

There are so many ways to market our ebooks, and authors are always trying to decipher how to make sales in the ways of “least resistance”. Not that we are a lazy bunch–quite the opposite–we are just overwhelmed with choices.

 This excellent article sums up what the writer feels first is “Not Working at Amazon” anymore, then she tells what “Is Working”.

 Let us sum up what is NOT WORKING well anymore:

1) TAGGING (Amazon got rid of the keywords on the book page)

2)  “Post-Free” KDP SELECT BOUNCE (It’s not as good as it used to be)

3)  Using AUTHOR NAMES in your book descriptions

4)  KEYWORDS in the TITLE fields (Amazon is cracking down)

5)  BIG VENUES for advertising your ebooks (Amazon again cracking down)

 Is anything working? Let’s sum up what MIGHT BE WORKING:

1)  Putting out your WORK FREE on the net, and put it out EVERYWHERE

2)  ADVERTISE where it is effective (Bookbub and Goodreads)

3)  WRITE more books! (Best marketing you can do)

 

Think “Whole Series” or “Multiple Series” so readers will buy more from you!

Hope this sparks some great ideas for you in your own marketing campaign. Happy book selling!

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 

Link to the original article: http://www.lindsayburoker.com/amazon-kindle-sales/book-promotion-whats-working-at-amazon/

See on www.lindsayburoker.com

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This Itch of Writing: Showing and Telling: the basics

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Writing, talking about writing, reading writing and sometimes hating writing:
a blog by novelist Emma Darwin

Penelope‘s insight:

 

This is one of the best articles I have seen on the Writing Basics of “Showing” and “Telling”. The author would rather call it “Evoking” and “Informing” and I tend to agree.

Beginning writers naturally do more telling than showing, which is usually where we all begin. Once you get into the process of writing on a regular basis, you want your writing to “evoke” some kind of emotion in the reader.

Not that telling is wrong. There is a place for telling. Children’s stories will use the “telling” or “informing” of a narrator more than the “showing” or “evoking”. Once upon a time…

Take a look at the article for some very specific examples, and another helpful writer’s tip about “psychic distance”.

   

***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 

Link to the original article and the full interview: http://emmadarwin.typepad.com/thisitchofwriting/showing-and-telling-the-basics.html

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The Self-Pubbed Writer Who Wrote the Next Great Sci-Fi Saga

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You can also listen to this article. When bookstore employee and indie author Hugh Howey published his short story “Wool” as a 99-cent e-book on Amazon in July of 2011, he wasn’t banking on the story transforming his career.

 

Penelope‘s insight:

  

I’m in the middle of reading the wildly successful “Wool” permanent free book that sits out on Amazon. Sci-fi fan, I am not, but the story is intriguing. Bookstore employee and indie author, Hugh Howey had no idea that publishing his short story out on the web would completely change his life. He had written nothing else after this one, but fans reached out to him to finish his futuristic short story to satisfy their desire for more work from this author.

As Wool opens, Holston, the sheriff of the silo is being sent to “cleaning,” a punishment that takes him to the toxic surface to scrub the sensors that project a view of the world above to the silo below. The description of the view is one of the only clues Howey provides about the world before the silo was created. It’s a “familiar and rotting skyline” in which “ancient glass and steel stood distantly where people, it was suspected, had once lived aboveground.”

 By reaching out to Howey and leaving reviews that asked for more, fans helped conjure the fictional world that has come to mean so much to them. And through the power of self-publishing and social media, Howey converted interest in the first story into dedicated fandom and hundreds of thousands of e-book sales. Self-publishers can always learn from studying what is currently working, and tweak it to fit into their own self-publishing.

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 

Link to the original article: http://www.slate.com/articles/arts/books/2013/03/hugh_howey_and_wool_how_the_self_pubbed_sci_fi_writer_relates_to_fans.2.html

 

See on www.slate.com

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Everything You Need to Know About the New Pinterest

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For a full review of Pinterest’s recent changes, take a peek at this handy infographic.

Penelope‘s insight:

 

There are some new things we all need to learn if we are going to use Pinterest in our ebook promotion and marketing.

Some major changes:

o PROFILE now down to 160 characters from 200

o If you link to pin only, your link will be broken. You must use their “EMBED”

o NO LINKS in the description or comments of the pin

o You can no longer TWEET your pin at the time of pin. 🙁

o No more HASHTAGS # (you can do it, but they are not searchable)

o No more “LIKING” pin boards on Facebook

Well, let’s see–what is left? You do have analytics, but you must verify your website to get this feature. I guess we can still have fun pinning, and figure out the loopholes. Stay tuned.

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 

Link to the original article:

http://mashable.com/2013/03/20/pinterest-redesign-infographic/

See on mashable.com

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A Map to Get Out of Writer’s Block

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If you’re a writer, chances are you’ve experienced writer’s block. Consider this the map that will outline your escape route.

 

Penelope‘s insight:

 

What a great tool to keep handy when you just can’t write any more and you are not sure of the reason. Personally, I’m going to print this out and keep it close by when I:

o Just don’t know what to do with my character

o My plot has lost its ooomph

o The story just feels a bit stale, or

o I’ve lost my way

 This excellent infographic will give you a route to choose, depending upon your writing issue. Try it the next time you end up in a writing dilemma.

 

 ***This review was written by Penelope Silvers for her curated content on “Writing Rightly”***

 Link to the original article and the full interview: http://nybookeditors.com/book-editing-copy-editing-proofreading-self-publishing-blog/2013/3/12/a-map-to-get-out-of-writers-block#sthash.rQ3VMP3M.Yk0iki6b.dpbs

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6 Reasons Why Content Marketing is Like March Madness

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Here are six reasons why content marketing is like March Madness. And no, it’s not because all marketers have gone mad. Although that may soon be the case.

Penelope‘s insight:

 

I love the graphic and also the analogy of comparing Content Marketing to “March Madness”. In case you’re not sure what that is–it has something to do with basketball teams being on TV for weeks on end! 😉

The six reasons Content Marketing is like “March Madness” and a brief slam dunk:

1.  Everyone is talking about the madness. (Is your content about you and your books just a “buzzword” or is there some “substance” there?

2.  See the big-picture when making your picks. (Who are your readers and what do you want them to do? Think about this when writing.

3.  A balanced team is key. (Distribute your content, and have lots of links and images!)

4.  Research is required.  (Keyword research, Google Keyword Adword Tool!)

5.  Attract and assist. (Bring ’em in, make it easy to find your content)

6.  One shining moment. (Celebrate your highlights, keep what works, and get rid of what doesn’t)

Now, get cozy on the couch, pick your teams, and settle in for a few weeks of basketball!

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

Link to the original article:http://www.steamfeed.com/6-reasons-why-content-marketing-is-like-march-madness/

 

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Digital Publishing and Indie Authors | What to expect in 2013?

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“Publishing in the digital age has taken on a brave new face. It’s precocious, it’s brazen, it’s sassy and it’s independent.”

Penelope‘s insight:

 

2013 is a brand new year for authors! What should they expect? 

o Ebooks are cheaper to produce

o Social Media allows authors to create a following

o Promotions (allows authors to bring their books to target markets)

o Indie Authors can earn more (60-70% vs. the 30%)

 For the entire article and more great news for authors, visit the original article.

 

***This review was written by Penelope Silvers for her curated content on “Writing for Kindle”***

 Link to the original article: http://marketingforromancewriters.com/digital-publishing-2013/

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The 5 Fingers To Social Media Learning

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5 Finger Social Media Learning We all know how important Social Media is and we all know that it HAS to be a part of your blog or business marketing game

 

Penelope‘s insight:

 

I remember names by “associating” the person’s name with a picture. This picture should be an easy way to remember your social media “dos” for building up your community that will like your books–and you as author.

OK, class, here are the 5 Fingers to Learning Social Media:

o Index Finger – Know Your Goals

o Middle Finger – Share the Luv

o Ring Finger – Build Your Community

o Pinky Finger – Share You Share Yours

o Thumb – Be Supportive and Helpful

Now you will be looking at your hand in an entirely new way. Just make sure if you mark it up, you use a washable marker! 😉

 

***This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”***

 Link to the original article: http://www.johnpaulaguiar.com/the-5-fingers-to-social-media-learning/

 

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