Monthly Archives: February 2013

How to Time Your Social Media Updates

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

Authors! If you are promoting your books and taking the time to twitter and pin, why not make sure your words are reaching the largest audience possible–for the greatest impact?

This article is a great eye-opener for me, and reiterates that there are good, better and best times for tweeting. What is your target audience for your books? Are they in school? At work? At home? When, exactly would they be checking their social media updates?

Think about a few little tweaks you can make to time your updates to your reading audience, so your words will not just be echoing in the wilderness.

Here’s some guidlines that you can put into practice right away:

  • Make posts and tweets at daytime, especially between 1 p.m. to 3 p.m (EST) on week days. These are the hours when your tweets receive maximum impressions.
  • Make posts over the lunch hour when many social network users have time to look at their social network platforms. Before school (4 a.m to 7 a.m EST).
  • Time of arrival at work.
  • At the end of business days

You may also want to run some tests to see when your tweets garner the most reactions, and try to post the same message multiple times. Test different types of content. You can create several different Twitter channels to send out different messages. Remember–timing is important for your social media marketing to have an impact on your audience.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://blog.insideview.com/2013/02/06/how-to-time-your-social-media-updates/#comment-18331

 

 

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An Excerpt from Creating Compelling Openings Part II by Richard Goodman at Gotham Writers’ Workshops and WritingClasses.com

See on Scoop.itWriting “Rightly”

Billy Wilder: 10 Screenwriting Tips

Penelope‘s insight:

 

This is Part II of “Creating Compelling Openings” from The Gotham Writers’ Workshop.  I enjoy critiqueing various opening lines in stories and seeing what works and what doesn’t. If you can create a compelling “hook” right at the onset of your tale, you will bring the reader into your world and he/she will be drawn into your written world.

Here are a couple of my favorites:

“He saw her from the bottom of the stairs. Before she saw him.”

Wow. Can’t you just feel the tension in that one from  Robert Frost’s “Home Burial”?

How about the infamous Ernest Hemingway? His justly-famous short story, “A Clean, Well-Lighted Place” begins this way:

“It was late and every one had left the café except an old man who sat in the shadow the leaves of the tree made against the electric light. In the day time the street was dusty, but at night the dew settled the dust and the old man liked to sit late because he was deaf and now at night it was quiet and he felt the difference.”

 A beginning can indicate what we should be looking for, be prepared to think about, and to see in a story. How we should focus our attention. Read the entire article for some additional story openings that will leave you wanting for more.

 *****This review was written by Penelope Silvers for her curated content on “Writing Rightly”*****

 Link to the original article: http://www.writingclasses.com/FacultyBios/facultyArticleByInstructor.php?ArticleID=111

 

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Social Media: 5 Identifiers to Strengthen Your Brand

See on Scoop.itEBook Promotion and Marketing

Today’s post is courtesy of Suzan Czajkowski, M.A., founder and owner of the online marketing and communication firm MyCommCoach.

 

Penelope‘s insight:

Strengthen your brand, your books, and yourself as an author using social media!

Here are a few new tactics I haven’t yet seen–simple yet highly effective.

From customizing your URL, to using consistent visuals and including your website link. It could help to have a second set of eyes to give you honest feedback about what they see when they look at your author brand.

Authors love to write, but when it comes to the specialty of promoting, we often don’t think through all the little nuances that will strengthen our brand in the eyes of our readers.

These are quick tweaks that are easy to implement.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

Link to the original article: http://smpsboston.wordpress.com/2013/01/22/social-media-5-identifiers-to-strengthen-your-brand/?goback=.gde_1773264_member_207084845

 

 

 

See on smpsboston.wordpress.com

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Gothic Tale of Terror “The Roses of the Moon I, Mara” – Book Review

Mara by Alyne de Winter
My rating: 5 of 5 stars

The author weaves a spellbinding and utterly be-witching tale of a young girl caught up in a magical yet dangerous world. Alyne de Winter, author of several other gothic tales, The Lady in Yellow and Roses, Briars and Blood: A Gothic Re-telling of Sleeping Beauty: Revised Edition (Gothic Faery Tales) has taken us back in time to a world of a moonlit, rose-covered castle, Turks, lords, ladies, brave warriors, gods, gypsies, spells, superstitions and witchcraft.

As I read and became totally immersed in the story of our heroine, Mara, I also felt acute pain for her and her dismal surroundings. It is hard to imagine how such a young girl could survive the daily frightening experiences here. Mara is sensitive, and only nine years old with terrible, ongoing nightmares brought about by the horrible sounds and cries in the night that echo through the walls of Castle Szeppasszony. At age 16, Mara is moved into the Countess’s wing of the castle, only to uncover the source of her nightmares and her mother’s terrible secrets. She experiences extreme loneliness, pain and horror. It seems that the weird happenings inside the Castle Szeppasszony and the Trefoil Tower will never come to an end.

This book will take you on a journey of your imagination that you will not soon forget. You will also experience all that this young girl lived through in this dark, dank castle of secrets in the mountains of 17th Century Hungary. Mara also has her own secrets, and we will soon discover right along with her, the truth as she peels back the layers of her past in this wildly engaging tale.

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