Daily Archives: February 6, 2013

Bookstore Survival: Can we help?

See on Scoop.itWriting for Kindle

Joanna’s Morning Links post today included a link to a Mike Shatzkin article about the future of Barnes & Noble.”

Penelope‘s insight: 

Is the lesson of: “Price your books cheaply” that we have learned from Amazon, going to contribute to the further demise of bookstores as we know them?W

hat does this mean for publishers, authors and major retail booksellers? We’ve already seen Borders book stores shut down. Is it because they can’t compete with the .99 cent ebooks provided by Amazon?

It will be very telling in the next few years if there are more casualties of brick-and-mortar stores. We still need quality places to meet and read those books–whether printed or digital.

 *****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://www.teleread.com/books/bookstore-survival-can-we-help

 

 

See on www.teleread.com

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Filed under BOOK MUSINGS, Kindle Books, Uncategorized

How to Time Your Social Media Updates

See on Scoop.itEBook Promotion and Marketing

Penelope‘s insight:

Authors! If you are promoting your books and taking the time to twitter and pin, why not make sure your words are reaching the largest audience possible–for the greatest impact?

This article is a great eye-opener for me, and reiterates that there are good, better and best times for tweeting. What is your target audience for your books? Are they in school? At work? At home? When, exactly would they be checking their social media updates?

Think about a few little tweaks you can make to time your updates to your reading audience, so your words will not just be echoing in the wilderness.

Here’s some guidlines that you can put into practice right away:

  • Make posts and tweets at daytime, especially between 1 p.m. to 3 p.m (EST) on week days. These are the hours when your tweets receive maximum impressions.
  • Make posts over the lunch hour when many social network users have time to look at their social network platforms. Before school (4 a.m to 7 a.m EST).
  • Time of arrival at work.
  • At the end of business days

You may also want to run some tests to see when your tweets garner the most reactions, and try to post the same message multiple times. Test different types of content. You can create several different Twitter channels to send out different messages. Remember–timing is important for your social media marketing to have an impact on your audience.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://blog.insideview.com/2013/02/06/how-to-time-your-social-media-updates/#comment-18331

 

 

See on blog.insideview.com

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Filed under Promotional Methods, Uncategorized