Monthly Archives: January 2013

How to Avoid Losing Social Media Followers

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How to Avoid Losing Social Media Followers 

Penelope‘s insight:
 

Are your followers “stuffed” from overconsumption of your Tweets and Facebook posts?  There is something to the old adage, “too much of a good thing……”

 If you are losing followers and not sure why, think about how much you are feeding them at the social media table. Is it always “BUY MY BOOK!” “CHECK OUT MY BOOK!” “READ MY BOOK!” Are you doling out tiny bites of delectable morsels, or force feeding them globs of unsavory mash?

 Interesting article on this subject, and these points sum it up:

 1) What type of CONTENT am I posting? – Is it newsworthy, thought-provoking or refurbished?

 2) How OFTEN am I posting? – More tweeting does not endear your to your followers. Let your guests savor what you do post. Make sure you are only bringing out the best.

 3) Is my Social Media limited to ONE SITE? – Take a look at the different social media possibilities other than Twitter and Facebook. Pinterest is my new favorite. Also check out LinkedIn, Google+ and Instagram.

 Invite your followers to your social media table, bring out the appetizers, and the salads, but don’t gorge them on your main course.

 

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.brandingpersonality.com/how-to-avoid-losing-social-media-followers

 

See on www.brandingpersonality.com

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Amazon Children’s Publishing expands with more books for younger kids and teens

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Amazon is expanding its children’s publishing division with two new imprints. “Two Lions” will publish picture books, chapter books and middle-grade fiction, while “Skyscape” is aimed at teens.

Penelope‘s insight:

 

Should you focus on writing for the children’s book market? As Amazon Children’s Publishing expands with more books for younger kids and teens–this might be a great market. Think picture books.

 The expansion could help feed Kindle FreeTime Unlimited, Amazon’s new subscription product for kids. The program, aimed at 3- to 8-year-olds, offers unlimited access to ebooks, movies, TV shows, educational apps and games for a set monthly price (starting at $2.99).

 Parents are looking for more and more “kid-friendly” books that they can share with their youngsters, and children have their own kindles now.

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://paidcontent.org/2013/01/21/amazon-childrens-publishing-expands-with-more-books-for-younger-kids-and-teens

 

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Deanna Lynn Sletten: Tips for Self-Publishing – Step Three: Formatting Your eBook

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Penelope‘s insight: 
 

This is a Part 3 of 4 of some great tips on how to self-publish. This post gets into an aspect of self-publishing that turns most authors away for good; that is, formatting your ebook. There is no doubt about it, there is a bit of a learning curve. It can be done, but it may take a lot of trial and error.  Hopefully, this post will give you the confidence you need to dive in and get started on your formatting journey.

 1) STYLE GUIDE – Considered by some to be the best Formatting Guide, you can download Smashwords Style Guide for FREE in PDF or Mobi. (formatting varies a bit for Amazon vs. B&N) http://www.smashwords.com/books/view/52

 2) SIMPLIFIED FORMATTING GUIDE – Amazon has their own. https://kdp.amazon.com/self-publishing/help?topicId=A17W8UM0MMSQX6

 3) FORMATTING GUIDE – Barnes & Noble and Pubit has a guide in their FAQ’s. http://pubit.barnesandnoble.com/pubit_app/bn?t=support

 4) CREATESPACE FORMATTING – You can upload your word document that started with, but you will then need to create page #’s and headings. This takes a little bit of work but once it is done once, you’ll feel like an expert! 

4) KINDLE BOOK GENERATOR – This is ebook formatting software. This is the route that I have taken to format all of my ebooks. I learned how to do the formatting, but found an awesome software that is a cinch to upload my word document, and then it automatically generates all the different file formats to upload to the various publishing platforms. It also has a Photo Storage option to store all of your pictures from all your books. I love it and highly recommend! http://jvz1.com/c/46060/2211

 For all 4 platforms, you can use your Word document to begin. First make a copy, then start the formatting. If this part of the process still frustrates you, don’t give up. There are plenty of outsourcers willing to create your ebook for you–for very little.

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://www.deannalynnsletten.com/2012/08/tips-for-self-publishing-step-three.html

 

See on www.deannalynnsletten.com

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How to Use Social Media Marketing For Your B2B Marketing

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Penelope‘s insight:

 This is a very short article that stresses the importance of social media for your marketing. If you are an author and marketing yourself and your books, before you dip your toe into the social media water, at the very least you need your very own website or blog.

 Many people become paralyzed when thinking of setting up a website or blog. If this describes you, the simplest way to start out is with FREE. Go to WordPress.com or Blogspot.com and set yourself up a free one to get started. Once you get the hang of it, you can always move the information over to a paid doman of your choosing.

 Both of these sites make it extremely easy to get started. You just need to fill out a simple form with your e-mail and user name, and the name you choose for your blog.  If you can get a blog in your author name, do it! You can always add in numbers if the name is not available. Only lower case letters and numbers are allowed. Another option would be to type in your name with the word “Author” at the end.

 So, if you are at wordpress.com and looking for a name for your blog, try this:

 YourName.wordpress.com, -OR-

 YourName12.wordpress.com – OR-

 YourNameAuthor.wordpress.com, -OR-

 PenName.wordpress.com

You should be able to find an available name with those 4 choices. At wordpress, if you don’t want the wordpress.com at the end, you have choices to purchase the .com, .net, .me, or .org extensions. Your .com would be the best, and it is only $18/year.

 If you still scared about setting it up yourself, head on over to Fiverr.com. There and many talented individuals over at that wonderful outsourcing site that will set you up your very own site for $5! A modest investment that will heap huge rewards.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.stumbleupon.com/su/3jOfAB/www.coimbatoresocialmedia.com/how-to-use-social-media-marketing-for-your-b2b-marketing

 

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Book Review – Corruption is Rampant on “The Road”

 The Road

by Clive West
My rating: 5 of 5 stars

My interview with author Clive West is posted on the blog under “Author Interviews”.  Here’s my review of the book:

This seemingly innocent road project is rife with greed, corruption, intrigue, and downright sleeziness. What makes this book chilling is the fact that these kinds of underhanded deals are being carried out around us every day, as we blindly go about our everyday lives. People are way too trusting of their government leaders, and think that everything they do is “for the people” and “above board”. Not so.

You will get a taste of the seedy side and the underbelly of what REALLY goes on in your community, state, country, and in your world. The author has created a cast of characters that we love to hate, while we root for sweet justice to right all of the wrongs that have been perpetrated.

“The Road” will keep you guessing until the very last page. What you think will happen, may or may not–and this book keeps you riveted until the shocking end.

View all my reviews

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3 Things You Can Learn From The Wonderfully Odd Simplicity of Pabst Blue Ribbon’s Social Media Strategy

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In any discussion of the masters of B2C social media, the usual suspects—Zappos, Ford, Starbucks, Dell, Coca Cola—are most often touted. There is, however, one …

 

Penelope‘s insight:
 

What can beer teach authors about social media strategy? Specifically, the long lasting Pabst Blue Ribbon?

 I love small, short lists that I can remember and this post is no exception. Here’s a quick lesson in 3 things we can learn from Pabst’s oddly simplistic Social Media Strategy:

 1) Don’t OVERTHINK it! – Pabst tweets no more than a few words, accompanied b a single photo. “It’s about to be a party”, “Friday Night”, “Merry Pabstmas”, or just “Party tip: Beer”.

 It is still true that a picture can be worth a 1,000 words. Adapt this strategy to your books.

 2) Have a CONSISTENT voice – Pabst is considered carefree and reflective. Find your voice and use it consistently.

 What is your author voice? What do you want to say to your readers?
 

3) Know your AUDIENCE – Pabst understands theirs. They turn their FB page into a whooping Pabst party instead of the usual contests, and promoting new products.
 

The lesson here? Have fun–engage your readers and give them a fun time, too!  Brainstorm this strategy and figure out a way you, as an author, can give them a Pabst Blue Ribbon experience with your books! 😉

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 

Link to the original article: http://www.slingshotseo.com/blog/3-things-you-can-learn-from-the-wonderfully-odd-simplicity-of-pabst-blue-ribbons-social-media

 

 

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Social Media Is Word Of Mouse Marketing

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Social media is a completely unique, relationship based marketing venue that is more similar to real world, offline networking then it is to digital marketing. The age-old term “word of mouth…

 

Penelope‘s insight:

“Word of Mouse” Marketing is the new term that could be applied to social media marketing. One single click is all it takes to share a story, negative or positive, to the world.

 WOM marketing provides authors the ability, at the click of a mouse, to connect with our audience at the speed of light unforeseen in the time of Twain, Dumas, or Hemingway. These authors had to rely on the slow train of word-of-mouth marketing, whereas we can now reach out to hundreds and thousands who may share–to reach millions!

 Despite being able to connect with readers–at our discretion–in all parts of the world, some of the old rules still apply.

 1) Be COOL and make sure the content you post is unique!

 2) Have CONVERSATIONS and actually talk to people. Let YOU shine through.

 3) Establish RELATIONSHIPS. People still buy from people they like. This has not changed through the ages.

 Know thy mouse–remember the rules–and choose wisely.

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://bundlepost.wordpress.com/2013/01/17/social-media-is-word-of-mouse-marketing

 

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Deanna Lynn Sletten: Tips for Self-Publishing – Second Step: Choosing a Publishing Platform

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Penelope‘s insight:

This is a Part 2 of 3 of some great tips on how to self-publish. This post will delve into each of the major platform of Amazon, Barnes & Noble, and Smashwords. This is assuming that your manuscript is polished, has been checked thoroughly by an editor or proofreader, and beta readers have given the thumbs up!

 1) AMAZON – (70-80% of the ebook buying market, 80% of these buyers own Kindles, free to publish, you own all rights, 35/75% royalties, you can change price at any time, 5 free days per month on KDP, you can’t publish to other platforms if book is signed up in KDP)

 I personally like Amazon because you can upload your book, and it will be ready for sale usually the next day. Changes are super easy to make on the Amazon Kindle platform.  Once your book has been published on Kindle, you can head on over to CREATESPACE to set up the formatting for your printed copy available for sale on Amazon. You don’t have to pay a dime unless you want your own proof copy.

 2) BARNES & NOBLE (claims to have 27% of the ebook market, must create account on “Pubit”, only U.S. authors for now, market very limited, free to publish, royalties 65/30, can change price at any time, can publish to other platforms)

 3) SMASHWORDS – (upload one book file, SW will distribute to all stores you select, BEST style formatting guide of all sellers, own all rights, can unpub at any time, changes can take weeks to take effect)

 Check out the FAQ’s for each platform, before you decide where you would liked to feature your book–it can be one or all. It’s really up to you.

 

COMING NEXT: Step Three – Tips for Formatting Your e-Book

 *****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://www.deannalynnsletten.com/2012/08/tips-for-self-publishing-second-step.html

See on www.deannalynnsletten.com

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Tips on how to use twitter for product promotion – Articles | Incion

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This article talks about 7 Tips on How to Use Twitter for Product Promotion.

 

Penelope‘s insight:

Social Media is key in promoting your books. As an author, we would just love to sit in our little writing dens, just pouring our thoughts out onto the page, but it takes more than that in this new age.

 7 Quick Tips will give you some insight on how you can use the powerful features of Twitter to promote your books. People want to get to know you, the author, and want to hear what you have to say–even if it is only 140 characters!

 1) Start with Your Name   (think of a name that represents you or your products, which would be your books)

2) Stay active tweeting   (not weekly, but daily)

3) Link your accounts   (link to other social media and RSS feeds)

4) Become a resource and teach!   (people want to learn–not just be sold to)

5) Listen and respond   (people like to interact and feel they are important)

6) Be direct  (share facts, ask questions, link to website)

7) Make special offers  (twitter users love contests–tell them when your books go FREE!)

 Use twitter generously, teach, engage, respond, don’t abuse and you will see major upticks in your book sales. Guaranteed!

 

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.blog.incion.com/SocialMedia/tips-on-how-to-use-twitter-for-product-promotion

 

See on www.blog.incion.com

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Deanna Lynn Sletten: Tips for Self-Publishing – Step One: Preparing Your Manuscript

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Penelope‘s insight:

Penelope’s insight:  

      

If you are new to self-publishing, and have no idea where to begin, this three part post is a great place. Part one gives you some great advice on preparing your manuscript–which you need to have first to get to the other parts. 

Assuming you have a book already written and ready to publish, you will learn:

 1) It’s a good idea to hire a proofreader (most bad reviews on Amazon are because of mistakes in grammar and spelling)

 2) Hire a professional editor (if you can afford one – otherwise enlist a fellow writing buddy)

 3) Check out World Cafe Literary Toolbox for Authors, check out twitter, or ask around  (for proofers and editors)

 4) Find beta readers (this is to gauge reaction as to whether your book is ready for the world – you want honest reviews!)

 Treat yourself as the serious novelist that you are, and the readers will find you!

 Part 2 will be: Choosing a self-publishing platform

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article:

http://www.deannalynnsletten.com/2012/08/tips-for-self-publishing-step-one.html

See on www.deannalynnsletten.com

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