Daily Archives: January 29, 2013

Deanna Lynn Sletten: Tips for Self-Publishing – Step Four: Book Cover & Book Description

See on Scoop.itWriting for Kindle

Penelope‘s insight:
 

I believe I see more questions on this one issue more than any other. How do I make a cover for this wonderful book that I just wrote and want to upload to the Kindle marketplace? This article sews up the loose ends of self-publishing very nicely and gives some great ideas on creating a masterpiece cover and book description that will grab the attention of millions of possible readers.

You can puchase a professional stock photo and add your book title, subtitle, and author name onto it, but are you a graphic designer? Do you have an eye for color, design, layout, and all the elements that make a good cover pop? I know I don’t, and I use the services of a wonderful designer for very little. Check around on Fiverr, Odesk, Elance or Guru. The author recommends Tugboat Design for a professional cover. You have to remember that the readers are scrolling through hundreds and hundreds of covers (small thumbnail pictures) and it had better grab them in 1 or 2 seconds.

The other non-negotiable is to write up a description for your book, that will give the readers a “birds-eye” view of what your book is all about. Don’t slap up a one or two liner and think that’s going to do the trick. What would you be looking for as a reader? Don’t you want to know if the book is going to be worthwhile or totally waste your time?

In summary, take the time to create or outsource a beautiful cover, a captivating description of your book (written in third person if fiction), and you will be on your way to being a successful, published author on Amazon.

   

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://www.deannalynnsletten.com/2012/09/tips-for-self-publishing-step-four-book.html

See on www.deannalynnsletten.com

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Filed under Kindle Books, Uncategorized, WRITING TIPS

The Shift to Visual Social Media – 6 Tips for Business [Infographic] | Socially Sorted

See on Scoop.itEBook Promotion and Marketing

Our focus has shifted from Social Media to Visual Social Media. This infographic shows 6 ways to leverage the power of visual marketing in your business. 

Penelope‘s insight:
 

Has there been a tectonic shift from Plain Jane social medial to stunning VISUAL social media? I can only speak for myself when I say that I love looking at visual aids. I loved it in high school (what a refreshing change from a boring history lecture) and I love it as an adult. If I can learn something by glancing at a picture in a few seconds vs. reading a big, long article, I’m all in! Plus, this could explain the popularity of the new social media star–Pinterest.

How about this stat: In 2012 alone, we have seen You Tube pass 4 BILLION Daily Video Views and Pinterest became the 4TH LARGEST driver of traffic WORLDWIDE!

Here are 6 Easy Actionable Tips for leveraging the power of visual marketing for greater reach and engagement with your readers.

 1) SHOW, don’t tell (if possible) This includes pictures, images, infographics, videos, graphics, slideshows and animations.

 2) Create ORIGINAL, visual content (take pictures of you and your books, create some new images using quotes, checklists, tutorials, infographics, videos, slideshare presentations!)

 3) SHOWcase the Story of you and your books (Images = Emotion and Connection)

 4) CROWDsource Visual Content (ask your network to help you out)

 5) ADD back the Words (sometimes a picture needs explaining)

 6) MIX it up! (overlay text on photos, tweet, pin, facebook) Go back to tip #2 for advice on how to do this.

 There is a beautiful infographic in the article, as well as quite a few examples and the explanations that you can pull from on how to create your very own visual social media for your author platform.

 *****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic

 

See on sociallysorted.com.au

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Filed under Promotional Methods, Uncategorized