Daily Archives: January 28, 2013

E-books exploding in popularity among kids, adults

See on Scoop.itWriting for Kindle

Readers, publishers and librarians alike are writing a new chapter in the book business. E-books are turning the high-tech page, while traditional printed books increasingly are being shelved.

 

Penelope‘s insight: 

LISTEN UP AUTHORS! The number of American kids ages 6 to 17 who had read an e-book nearly DOUBLED between 2010 and 2012?? This is a jump from 25% to 46%!

 If you have written a traditionally published book, by all means get it off the dusty bookshelf and onto Kindle! If you need help with this, peruse the freelance sites of Elance, Odesk, Guru, and even Fiverr for experts who can help you. Sometimes it will cost a lot less than you think to convert the material for publication to the Kindle marketplace. 

 Do you think it’s not worth the time and effort? Take a further look at the stats:

 Traditionally printed books are increasingly being shelved in favor of ebooks. The survey was conducted for Scholastic, the children’s publishing giant, and Harrison Group, a marketing and research consulting firm.

 Pew reported in December that e-book readership among Americans ages 16 and above jumped from 16% in 2011 to 23% in 2012. At the same time, readership of printed books in the previous 12 months fell from 72% to 67%.

 Several sessions at the Macworld/iWorld conference in San Francisco will focus on e-books. The Apple IPad is a key player in this market. More than 1.5 million e-books are available to be downloaded from the iBookstore. Amazon Kindle is probably the easiest place for you to start if you are a newcomer to this arena.

 Take a look at the entire article for more information that should get your wheels spinning and your feet moving on over to the digital marketplace.

 

*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

 Link to the original article: http://www.digitalbookworld.com/2013/adult-ebook-sales-up-31-in-sept-continue-slowdown

 

See on www.allvoices.com

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Filed under BOOK MUSINGS, Kindle Books, Uncategorized

20 Examples of Great Facebook Fan Pages

See on Scoop.itEBook Promotion and Marketing

Marketers are becoming more and more interested measuring the ROI of social media.

 

Penelope‘s insight:
 

 Do you need to create a Facebook Fan page for your promotion of your author name and your books? Take a cue from some of the best. Here’s a great article on 20 examples of Great FB Fan Pages that you can pull from. Why not mimic something that works? See if you can pick up a tip or two for yourself. At the very least, create your fan page so you have that LIKE button available! Your fans may not want to leave a comment, but will click on “Like” button every time!

 Here’s a few of them and my first impressions:

 1) SKITTLES – Beautiful, eye-catching colors, “Like” button clearly displayed, a contest which racked up 1,000’s of views on You Tube!

 2) MCDONALDS – Food at the top (yum), and a contest featuring “short” and “quick” mental games that encourages fans to share their scores with friends– thus promoting VIRAL sharing.

 3) DORITOS – Uses their Fan page to promote their commercials (other content), and fans’ commercials (hilarious and viral producing)

 4) VICTORIA’S SECRET – Sexy women in bras, and access to their i-pad and i-phone apps for sexy “anytime” and “anywhere”. Need I say more?

 There are 16 other really stand-out facebook fan pages in this article, so take a look at the full article for more great tips you can use for your very own fan page.

  

*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://blog.hubspot.com/blog/tabid/6307/bid/9469/20-Examples-of-Great-Facebook-Fan-Pages.aspx

 

See on blog.hubspot.com

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Filed under Promotional Methods, Uncategorized