Daily Archives: January 25, 2013

What is an “Author Platform” and Why Do You Need One Now?

See on Scoop.itEBook Promotion and Marketing

The phrase

Penelope‘s insight:

Take a little time out of your busy schedule today to head on over to Amazon and at the top of the page next to “Search” use the drop down arrow to look at the “Books” section, and then do the same again for “Kindle Store”. If you are a writer, and this does not convince you that you need an author platform, I don’t know what will!

There are thousands and thousands of books that are all vying for the reader’s attention. How are you, one person, going to grab the attention of the people that are your very own readers? After all, there are people in this world, “your tribe” (as Seth Godin calls them) that will clamour to read each and every single book you put out.

A few simple questions to ask yourself from “The Creative Penn” (thanks, Joanna) to get your promotional juices flowing.

1) Are you already FAMOUS? – Most of us are not Angelina Jolies (darn), so we must get the word out about our books. You may already be famous in some type of niche. Use your name in that niche to get the word out!

2) Do you have a SPEAKING platform? – This is a great way to get over shyness–ASAP! Think about all of your local Chamber of Commerces, Rotary Clubs, Women’s Business Networks. They are all looking for interesting speakers. You could even set up your own “event” at your local library and have it promoted by your local press.

3) At the very least, set yourself up a FACEBOOK page and a TWITTER account and get to posting and tweeting. Make sure to post a picture of yourself so your fans will see what you look like, and try to post pictures on your Facebook page when posting content. Nothing draws attention like a funny picture.


*****This review was written by Penelope Silvers for her curated content on “Ebook Promotion and Marketing”*****

 Link to the original article: http://www.thecreativepenn.com/2009/06/26/author-platform



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See on Scoop.itWriting “Rightly”

I asked several of our authors to offer one tip for aspiring writers. This is what they sent in: JOHN GWYNNE: Write for yourself. Something that you want to


Penelope‘s insight:


It is always inspiring and enlightening to read tips from other authors. I certainly don’t feel I have learned everything I need to know to be a superb and prolific author, nor do I think I will ever feel that way.

 Here’s a few tidbits from this excellent article to think about over the weekend:

 1) Write for YOURSELF! – If it is something you would like to read, someone else in the world probably will enjoy it as well.

 2) Don’t listen too hard to your INNER CRITIC – Ah..the ever present negative voice inside the head of every author. We are forever shushing that voice.

 3) Never FINISH a writing session by finishing off a scene – The author suggests trying to stop in the middle of a sentence. This causes you to be anxious to get right back to the page the next day. This is a new one for me, but it would actually cause all of your senses to be tuned in to finishing that scene.

 There are several more, so you can head on over to the full article to see if you can add some more nuts and bolts to your author’s tool kit.


*****This review was written by Penelope Silvers for her curated content on “Writing Rightly”*****


Link to the original article: http://torbooks.co.uk/2013/01/24/tors-top-tips-our-authors-on-writing/#more-7897


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Adult Ebook Sales up 31% in Sept., Continue Slowdown | Digital Book World

See on Scoop.itWriting for Kindle

The trend of more moderate growth for ebooks in the U.S. in 2012 continued in Sept. as sales of adult trade ebooks were up 30.7%, much less than the triple-digit sales growth seen in ebooks in previous years.

Penelope‘s insight:


Hmm….in perusing this interesting article, I wonder where the writing focus should be?

Although adult ebook sales were up 31% in September, the sales for Children’s ebooks are still up 177% for the year through the first 3 quarters! Wow. The ebook revenues for children’s ebooks are up to $190.6M for the year, comprising nearly 13% of all sales!

On the Adult side, ebooks are up 36.2% for the year to $961.6M, comprising nearly 21% of all sales.

The tide turned in 2012, when children’s ebooks grew by a whopping 475.1%! If you have any inclination toward putting together small and simple picture books for children, you should take a serious look at writing for this sector. It can be as simple as putting together a funny picture book of snapshots you have taken of your cat, dog or rat with silly captions underneath.  They really are some of the simplest books to put together–and also the most profitable!


*****This review was written by Penelope Silvers for her curated content on “Writing for Kindle”*****

Link to the original article: http://www.digitalbookworld.com/2013/adult-ebook-sales-up-31-in-sept-continue-slowdown


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